The benefits of a company blog used as part of a content marketing strategy are well propounded throughout the web. Equally, micro-blogging alternatives such as Twitter are growing hugely in popularity, and are becoming a valuable tool for small business marketing.
With the wealth of options and different hosting sites now available, it is becoming even harder for small businesses to decide where to invest their time and resources. Both blogging and micro-blogging are effective in increasing a business’ online presence, and promoting their expertise and services.
Essentially, a blog is a feed of articles written around one or several related topics. Using a platform such as WordPress or Blogger, it is now easier than ever for businesses to create a company blog page, and start generating fresh, interesting content for their websites.
As its name suggests, a micro-blog is essentially a smaller version of a blog. Twitter is by far the best known microblogging site, and arguably other social media content such as posting Facebook statuses can also be considered microblogging. Sites like Tumblr now also fall under the category of microblogging, as even without a character limit many users are choosing only to post short but frequent to their feeds.
Here is our quick summary of the essential differences between a company blog and micro-blog, to help you decide which medium is right for your business.