Blogging and inbound marketing research 2013 - the latest trends

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Real world content marketing and social media statistics. We looked at a sample of 525 websites to review their success in social media marketing. We focused on the company blog and their Twitter and Facebook accounts. For the full report, see: https://home.passle.net/wp-content/uploads/2013/08/The-State-of-Business-Blogging-2013.pdf

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Blogging and inbound marketing research 2013 - the latest trends

  1. 1. The State of Business Blogging and Social Media Marketing 2013
  2. 2. businesses were surveyed…
  3. 3. …from the US, UK and Australia …reviewed in June & July 2013 …found on industry lists and directories
  4. 4. In general, businesses remain hopelessly lost when it comes to content marketing and social media
  5. 5. of businesses have % no blog
  6. 6. of businesses who have a *Less than 4 posts per year % blog have a ‘dead blog’*
  7. 7. do not have a company news page %
  8. 8. % Of those who have a ‘Company News’ section on their website… *Less than 4 posts per year have no recent news*
  9. 9. % of businesses do not have a company Facebook page
  10. 10. % Out of businesses who have a company Facebook page… *No update in more than 1 month do not update it*
  11. 11. % of businesses do not have a Twitter account
  12. 12. % do not update it* *No update in more than 1 month Out of businesses who have a company Twitter account…
  13. 13. % of businesses have no successful social channel* *never had a go, or tried and failed
  14. 14. easier, better business blogging https://home.passle.net/index.php/the-state-of-business-blogging/ For more stats… www.passle.net

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