2013 Business Blogging Statistics - success but mostly failure

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Statistics from the USA, Canada and the UK on the prevalence of blogging success. By age group, country and volume of posts.

We looked at a sample of 802 marketers. The survey was online so we can expect that this was a fairly web-savvy group. Nonetheless only around 3 in 10 reported being able to maintain a blog.

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2013 Business Blogging Statistics - success but mostly failure

  1. 1. how many marketers can really keep an updated blog? New Blogging Statistics for 2013
  2. 2. 802 people in charge of marketing at a small or medium sized business were asked… (Surveyed July-August 2013)
  3. 3. “Do you have an updated company blog? (more than 3 blog posts in the last year*)” *not a very high benchmark!
  4. 4. % said they were unable to keep an updated blog
  5. 5. In the UK… % said they were unable to keep an updated blog
  6. 6. In the USA… % said they were unable to keep an updated blog
  7. 7. And in Canada… % said they were unable to keep an updated blog
  8. 8. 40% 30% 22% 60% 70% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UK US Canada Updated Blog No updated blog
  9. 9. Males were ‘better’ than females at keeping an updated blog…
  10. 10. 32% of male marketers said they had an updated blog, compared to 27% of female marketers ♂ ♀
  11. 11. 32% 27% 68% 73% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Updated Blog No updated blog ♀♂
  12. 12. Marketers between 25-34 years of age were ‘best’ at keeping an updated blog… 41% said they had a blog which is updated
  13. 13. 25% 41% 34% 27% 28% 17% 75% 59% 66% 73% 72% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 18-24 25-34 35-44 45-54 55-64 65+ Updated Blog No updated blog
  14. 14. However…
  15. 15. 3 blog posts a year isn’t all that much for a business marketer… so we then asked 200marketers…
  16. 16. “Do you have an updated company blog? (more than 12 blog posts in the last year)”
  17. 17. % said they were unable to keep an updated blog…
  18. 18. …just 1% more than marketers who said they were able to keep a blog of over 3 posts a year!
  19. 19. 30% 29% 70% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 3+ posts a year 12+ posts a year Updated Blog No updated blog
  20. 20. Which suggests that number of posts on a blog is almost irrelevant If businesses are blogging, they are either doing it well…
  21. 21. …or failing completely
  22. 22. better, easier business blogging https://home.passle.net/index.php/the-state-of-business-blogging/ For more stats… www.passle.net

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