In this brand new presentation, Tom elaborates on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities. He pays special attention to how to really engage with consumers, how to report results in an impactful way and how to embed the voice of the customer within all departments of the organization. In other words how to give consumers a seat on the board of your company. Tom also argues that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.
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