Transform YourMarketing withSocial CustomerEngagement Jens Vang Lauridsen European Director of Sales Telligent Tom De Ruyck Head of Research Communities InSites Consulting
Check out What’s the the plan? agenda! Marketing Who’s Who with The Social Ecosystem Social Owned Communities – Benefits & ROI CustomerEngagement Owned Research Communities in Action Q&A
The Social Ecosystem `` WikisParticipatingListening, establishing reputation(I’m one of you)ManagedListening, supporting, building reputation,marketing External CommunitiesOwned (On Domain) Closed NetworkListening, supporting, buildingrelationships, collaborating Example: customer communities Internal Example: channels, members Communities Example: Intranets, communities of practice Copyright 2012 Telligent. All rights reserved.
Owned Community Benefits & ROI
Marketers reach the most customers at their own 82.5% domains 6.7% 5.6% 4.4% 0.4% 0.4% Our primary web site Our campaign Our blog Our Facebook page Our Twitter account Our YouTube channel microsites Where do you reach the largest number of online users today?Source: December 2010 US Interactive Marketing Online Survey - Forrester Research
Marketers engage their customers best at their 64.3% own domains 17.1% 12.3% 4.0% 1.2% 1.2%Our primary web site Our campaign microsites Our Facebook page Our blog Our Twitter account Our YouTube channel Which offers you the deepest engagement with individual users today? Source: December 2010 US Interactive Marketing Online Survey - Forrester Research
Marketers’ domains offer the best branding opportunity, too 70.2% 12.3% 11.9% 4.0% 1.2% 0.4%Our primary web site Our campaign microsites Our Facebook page Our blog Our Twitter account Our YouTube channel Which offers you the best branding opportunity today?Source: December 2010 US Interactive Marketing Online Survey Forrester Research
Owned Research CommunitiesIn Action
THE INNOVATIVENATURE OFHEINEKEN
ARE YOU THE BRIGHT DESIGNERWITH ILLUMINOUS IDEAS?
… TO ENHANCETHE ENJOYMENTAND THE MEMORIESOF CLUBBING?
Heineken a design(er) brand
Inspired by trendy clubgoers
A matching way of reporting
... for maximal impact
ORDERING A BEER…IMPROVE INTERACTIONCREATE EXITEMENT,ENGAGEMENTAND SURPRISE?