ESOMAR Qualitative 2012: MROC case with Air France / KLM

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  • Пожалуйста Это деловое предложение, пишите на мой ID обратно, если интересно.
    ------------------------------------

    Счастливые обильные новые ноябре месяце,

    Здравствуйте.
    a
    Как вы сегодня?
    Я надеюсь, у тебя все хорошо и все будет хорошо с вами? Благодарю God.My зовут Дженифер Петерсон. (я ищу хорошие отношения, а также иметь бизнес-предложение с вами), если хотите. Пожалуйста, напишите мне сообщение на мой почтовый ящик
    СПАСИБО,>

    jeniferpeterson1 в / YH / DT / диплом

    ---------------------

    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
    ------------------------------------

    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
       Reply 
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ESOMAR Qualitative 2012: MROC case with Air France / KLM

  1. 1. CASE:My Transfer forAir France and KLM
  2. 2. OBJECTIVE:Gain insight and develop new conceptsto optimize transfer services
  3. 3. 3 phases1. Insightment2. Ideation & concept development3. Quantitative validation
  4. 4. Phase 1: InsightmentFinding new consumer insightsHow?•Multimedia ethnography: 39 frequent flyers report ‘live’their transfer experience on a personal blog•Online research community: Discussing and shapingmeaningful observations of the blogging stageResult?•400 observations in text and pictures•68 insights combined in 10 platforms
  5. 5. Phase 2: Ideation & concept developmentIdea generation and concept developmentHow?•Ideation tool: 46 frequent flyers generate ideas basedon the 10 insight platforms•Online research community:Discussing trends and improving ideasResult?•450 ideas and comments combinedin 32 new transfer concepts
  6. 6. Phase 3: Quantitative validationSelecting the best conceptHow?•Idea screener:1269 Flying Blue members judge 4 selected conceptson traditional marketing and emotional KPIsResult?•Feedback to re-write the 4 conceptsand develop the final proposition
  7. 7. Doing more with less:It’s time to cross the boundariesof qualitative research
  8. 8. Doing more with lessCrossing the boundary of time Crossing the boundary of methods Crossing the boundary of professions
  9. 9. Summary &Business impact
  10. 10. SummaryDo more with less to increase the business impact of researchCross the boundary of time•Build on what you already know•Longitudinal nature of research communities generates better results, fasterCrossing the boundary of methods•Analyse qualitative data with a quantitative mind-set•Take advantage of (new) ways of measuring emotions implicitlyCrossing the boundary of professions•Use best practices of related disciplines like advertisement or journalism as researchers•Welcome consumers as co-innovators and co-researchers
  11. 11. Business impactMobile transfer In-flight transfer Agent of the futureapplication video
  12. 12. Doing more with lessCrossing the boundary of time Crossing the boundary of methods Crossing the boundary of professions

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