2. The IKEA effect
Labor enhances affection for its results,
when it is fruitful.

3. A world of
Crowd-Everything

4. Broadcasting
Oliver records songs in his home studio and publishes them on his YouTube channel.

5. Improving
Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.

6. Crowdfunding
Ian raises money to produce the film he’s featuring in.

7. Presumers
Consumer involvement before launch.
http://www.madera.com.au

10. The crowd’s got talent
User-generated Muji products outperform their designer-generated counterparts.

11. Watch out for a
parallel universe

12. Be Agile
Be Open

13. DNA of collaboration methods

14. Innovation beyond the product

15. Holistic brand design
Bare Escentuals embeds a simple "swirl, tap, buff" ritual
into every brand experience.

16. Product service system
BMW plans to offer i3 owners use of longer-range BMW
vehicles for out-of-town journeys.

17. Experience environment
Amazon Kindle highlights passages that were highlighted
by others.

18. Join forces. From crowd-everything to structural collaboration.

19. Ethnography
Join forces. From crowd-everything to structural collaboration.

20. Insights
are key

22. Heineken Open Design Explorations
The Heineken concept club

23. The Heineken concept club
The stories of 120 clubbers inspire the creation of a visionary pop-up club.

24. Connecting Discovering Getting a drink
Dancing Cooling down Ending the night

25. From insight to impact

26. It is so frustrating
not to be noticed
by the bartender! I’m
clearly trying to get
his attention,
however others are
being served before
me.

27. From insight to impact
Order a beer by tapping the bottle-shaped icon on the interactive bar surface.

28. Heineken’s ‘Open Design Explorations’
Edition 2: the lounge

29. Co-creation
Join forces. From crowd-everything to structural collaboration.

30. Air France & KLM transfer journey
Engaging frequent flyers in the creation of a positive transfer experience.

31. Offer them the tools to collaborate
Timed challenges and gamification stimulate a collaborative and creative setting.

32. What has changed since 1982?

33. Innovation in a Conversation Nation
Internet users
(per 100 people)
International Telecommunication
Union, World Telecommunication/ICT
Development Report and database,
and World Bank estimates.

34. High
involve-
ment
Low
involve-
ment
Social
indepen-
dence
Inter-
personal
influence
Independent
innovators
Social
influencers
Laggards Followers

35. Not only can they collaborate, they want to

36. And Gen Y?
They demand to

37. Find them in their natural habitat
People with similar interests have a tendency to unite in (virtual) communities.

38. Define the solution space with insights
Find the right users for rich co-creation
Develop new ideas together

39. Co- isn’t short for consumer

40. Back end of innovation
Join forces. From crowd-everything to structural collaboration.

41. Vodafone smartphone applications
Users get access to beta versions of Vodafone services to fine-tune them together.

42. Vodafone smartphone applications
Users get access to beta versions of Vodafone services to fine-tune them together.

43. Let’s get started

44. Ready It starts with you.

45. Set It’s a marathon. Not a sprint.

46. Go The world is your playground.

47. Takeaways