Co-Everything: the Itch of Users in Innovation

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Co-Everything: the Itch of Users in Innovation

  1. 1. The IKEA effect Labor enhances affection for its results, when it is fruitful.
  2. 2. A world of Crowd-Everything
  3. 3. Broadcasting Oliver records songs in his home studio and publishes them on his YouTube channel.
  4. 4. Improving Kalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.
  5. 5. Crowdfunding Ian raises money to produce the film he’s featuring in.
  6. 6. Presumers Consumer involvement before launch. http://www.madera.com.au
  7. 7. The crowd’s got talent User-generated Muji products outperform their designer-generated counterparts.
  8. 8. Watch out for a parallel universe
  9. 9. Be Agile Be Open
  10. 10. DNA of collaboration methods
  11. 11. Innovation beyond the product
  12. 12. Holistic brand design Bare Escentuals embeds a simple "swirl, tap, buff" ritual into every brand experience.
  13. 13. Product service system BMW plans to offer i3 owners use of longer-range BMW vehicles for out-of-town journeys.
  14. 14. Experience environment Amazon Kindle highlights passages that were highlighted by others.
  15. 15. Join forces. From crowd-everything to structural collaboration.
  16. 16. Ethnography Join forces. From crowd-everything to structural collaboration.
  17. 17. Insights are key
  18. 18. Heineken Open Design Explorations The Heineken concept club
  19. 19. The Heineken concept club The stories of 120 clubbers inspire the creation of a visionary pop-up club.
  20. 20. Connecting Discovering Getting a drink Dancing Cooling down Ending the night
  21. 21. From insight to impact
  22. 22. It is so frustrating not to be noticed by the bartender! I’m clearly trying to get his attention, however others are being served before me.
  23. 23. From insight to impact Order a beer by tapping the bottle-shaped icon on the interactive bar surface.
  24. 24. Heineken’s ‘Open Design Explorations’ Edition 2: the lounge
  25. 25. Co-creation Join forces. From crowd-everything to structural collaboration.
  26. 26. Air France & KLM transfer journey Engaging frequent flyers in the creation of a positive transfer experience.
  27. 27. Offer them the tools to collaborate Timed challenges and gamification stimulate a collaborative and creative setting.
  28. 28. What has changed since 1982?
  29. 29. Innovation in a Conversation Nation Internet users (per 100 people) International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.
  30. 30. High involve- ment Low involve- ment Social indepen- dence Inter- personal influence Independent innovators Social influencers Laggards Followers
  31. 31. Not only can they collaborate, they want to
  32. 32. And Gen Y? They demand to
  33. 33. Find them in their natural habitat People with similar interests have a tendency to unite in (virtual) communities.
  34. 34. Define the solution space with insights Find the right users for rich co-creation Develop new ideas together
  35. 35. Co- isn’t short for consumer
  36. 36. Back end of innovation Join forces. From crowd-everything to structural collaboration.
  37. 37. Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
  38. 38. Vodafone smartphone applications Users get access to beta versions of Vodafone services to fine-tune them together.
  39. 39. Let’s get started
  40. 40. Ready It starts with you.
  41. 41. Set It’s a marathon. Not a sprint.
  42. 42. Go The world is your playground.
  43. 43. Takeaways

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