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Air France / KLM MROC project: crossing the boundary of professions
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Air France / KLM MROC project: crossing the boundary of professions

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  • 1. boundary of  PROFESSIONSChanging role of Changing role ofRESEARCHERS CONSUMERSIncrease the impact of research by advertising the results Collaborate with consumers on researchand organizing engaging workshops and innovation tasksAdvertising Research Deck of idea cards  Crowd interpretation gameStrategic consulting Immersion & ideation workshop Concept selection workshop Innovation Concept Casino workshop  Ideation tool Doing more with less Crossing the boundaries of qualitative research to increase business impact Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting