1. boundary of  METHODS
QUAL into QUANT QUANT into QUAL
Emotional, implicit measures in quantitative testing A consumer story dashboard helps to prioritize
help us to complete the picture that we obtain and compare qualitative insights
through qualitative research
Emotional validation Consumer story
 Dual tasks dashboard
 Indication under
time pressure
 Picture collage
 Direct measurement
Doing more with less
Crossing the boundaries of qualitative research to increase business impact
Annelies Verhaeghe Head of Research Innovation, InSites Consulting
Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines
Tom De Ruyck Head of Research Communities, InSites Consulting
Thomas Troch Senior Research Innovator, InSites Consulting