boundary of                       METHODSQUAL into QUANT                                                                 ...
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Air France / KLM MROC project: crossing the boundary of methods

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Transcript of "Air France / KLM MROC project: crossing the boundary of methods"

  1. 1. boundary of  METHODSQUAL into QUANT QUANT into QUALEmotional, implicit measures in quantitative testing A consumer story dashboard helps to prioritizehelp us to complete the picture that we obtain and compare qualitative insightsthrough qualitative researchEmotional validation Consumer story Dual tasks dashboard Indication under time pressure Picture collage Direct measurement Doing more with less Crossing the boundaries of qualitative research to increase business impact Annelies Verhaeghe Head of Research Innovation, InSites Consulting Charles Hageman Product Strategy Manager, KLM Royal Dutch Airlines Tom De Ruyck Head of Research Communities, InSites Consulting Thomas Troch Senior Research Innovator, InSites Consulting

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