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Presentation at the INMA seminar in Copenhagen "Re-creating Value in An Age of Abundance".

Presentation at the INMA seminar in Copenhagen "Re-creating Value in An Age of Abundance".

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  • 1. Friday 5 February 2010
  • 2. Interactive Design Agency Friday 5 February 2010
  • 3. We Love Internet "Our passion is the Internet, where we maintain and strengthen brands by developing solutions made-to-measure." Friday 5 February 2010
  • 4. What we do Concept Development Mobile solutions Campaign site iPhone apps Corporate site Desktop applications Banner-ads Social media integration Motion Graphics & 3D Direct Marketing Design Games Friday 5 February 2010
  • 5. What we do Bla, bla, bla Even more, Bla, bla Bladia, bla And Preloaders Bla, bla, bla, bla Bla, iPhone bla, bla Internet Bingo Viral Social SEO Annoying intros Bla, bla, bla, bla Bla, bla, bladi And finally, bla, bla Friday 5 February 2010
  • 6. What we do Statistics/tracking Strategy Banner production Digital Content production Integrated campaigns Copywriting Virl marketing Voice overs and Audio CGI Content Managment Stationary design Systems Friday 5 February 2010
  • 7. What we do Bla, bla, bla Even more, Bla, bla Bladia, bla And Preloaders Bla, bla, bla, bla Bla, iPhone bla, bla Internet Bingo Viral Social SEO Annoying intros Bla, bla, bla, bla Bla, bla, bladi And finally, bla, bla Friday 5 February 2010
  • 8. In other words A full service digital agency Friday 5 February 2010
  • 9. Friday 5 February 2010
  • 10. How to add value by gently breaking formats, conventions and rules An exploration of alternative ways of approaching digital campaigns and measuring their success Friday 5 February 2010
  • 11. Fjordland Readymade food campaign Commisioned by Kitchen Advertising Norway Friday 5 February 2010
  • 12. Fjordland Primary: Entertain the target audience Secondary: Support main communication and generate brand awareness Friday 5 February 2010
  • 13. Fjordland Case results: 150 000 users played the game Interaction Rate up top 20 times average Click-through Rate over 2 times the average Featured case at Microsoft seminar Awarded at Sølvtaggen Friday 5 February 2010
  • 14. More than a Banner Ad Solutions and possible insights: Give users something of value to them(i.e. fun) Banner ads can be used for more than delivering clicks This type of banner can add value to the site it is running on The IR can be more valuable than the CTR Removing the logo and payoff doubled the IR. Pull, not push Fun & Games are for many brands very effective marketing Campaigns can start and end with the banner ad Friday 5 February 2010
  • 15. Friday 5 February 2010
  • 16. Friday 5 February 2010
  • 17. More than a Banner Ad Solutions and possible insights: Give users something of value to them(i.e. fun) Banner ads can be used for more than delivering clicks This type of banner can add value to the site it is running on The IR can be more valuable than the CTR Removing the logo and payoff doubled the IR. Pull, not push Fun & Games are for many brands very effective marketing Campaigns can start and end with the banner ad Friday 5 February 2010
  • 18. Examples Pringles Hema Adidas Friday 5 February 2010
  • 19. Gjensidige Insurance for youngsters Commisioned by McCann Worldgroup Norway Friday 5 February 2010
  • 20. Gjensidige Primary: Make a standard, boring request form fun and engaging Secondary: Sell or create leads for insurance packages for young people Friday 5 February 2010
  • 21. Gjensidige Case results: Silver in Max Marketing Mix Awarded at Sølvtaggen CTR up to 8 times the average More insurances sold during 2 weeks of campaign than the rest of the year put together Friday 5 February 2010
  • 22. Breaking the formats Solutions and possible insights: Break the standard banner format constraints Intense and eye-catching animations Use of humor and suprising elements Almost no product mentioned in the banner Brand guidelines were not followed Friday 5 February 2010
  • 23. Breaking the formats Dontclick.it Wario Shake it Url Ads $1mill. homepage Friday 5 February 2010
  • 24. Motorola City Motorola Governement & Public Safety Solutions With BBDO New York, Business to Business Friday 5 February 2010
  • 25. Motorola City Case recognition: Shortlist, finalist and merit winner The One Show Shortlist and finalist Cannes Cyber Lion Gold and diploma at Gulltaggen Gold and 2 silver world medals, New York Festival Int. awards Adobe edge of flash feature Bronze MiXX Awards Gold B2B awards Contagious magazine case study Friday 5 February 2010
  • 26. Motorola City Primary: Create an engaging and informative presentation of Motorolas product range Secondary: Primary audience has very limited time for diving into details and understanding the products Friday 5 February 2010
  • 27. Motorola City Solutions and possible insights: Breaking the conventions and norms of B2B communication Storytelling rather than massive chunks of information and factsheets Visualizing the products in real world situations Empowering sales personell to quickly present complicated products Friday 5 February 2010
  • 28. Competition Cisco Gov. AT&T Gov. Friday 5 February 2010
  • 29. Thank you! Visit us at Soulpolice.com erlend@soulpolice.com / christian@soupolice.com Friday 5 February 2010