INMA - International News Media Association

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These slides are about INMA; the International News Media Association.

These slides are about INMA; the International News Media Association.

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  • 1. An Introduction to INMA MembershipPeople and ideas: new oxygen for the news media industry
  • 2. Connect to innovationNeed a constant stream of ideas togrow audience and revenue?Need to benchmark your effortsagainst the best?Need to infuse oxygen into your careerand invest in “people equation”?
  • 3. INMA at a glanceName: International News Media Motto: Sharing Ideas,Association (INMA) Inspiring ChangeType: Non-profit professionalassociation Mission: Provide thought leadership and idas to growNetwork: 5,300 members at 588 audience, advertising, brandmedia companies in 81 countries Objectives:What we do: Global best • Collect and share best practicespractices and marketing ideas for • Trend-spottingnewsmedia companies • Share visionFounded: 1930 Offices: Dallas, Antwerp, New Delhi
  • 4. INMA visionConnecting relevant audiencesto great journalismDelivering revenue solutionsBreathing new life intonews brands
  • 5. What success today requiresPutting people in the path of ideasConnecting to ideas, innovation,peersNews industry deservesthe best
  • 6. INMA leadership on keytopicsCulture change Tablet opportunitiesMulti-media transition Format changeIntegrated ad sales Product developmentIntegrated newsrooms Smartphone boomApple app subscriptions Digital advertisingRevenue diversification Multi-media news brand
  • 7. Member benefitsIdeas + case studies ResourcesConstant stream of ideas for Answers, member directory,advertising, audience, digital, marketing archive, industryleadership, marketing, product, headlines, slogan archive, videoresearch interviews, PPT archiveStrategic insights Leadership + excellenceIndustry reports, leadership blogs Marketing awards, leadershipConferences positions, consulting services,Deep discounts on World advertiser presentations,Congress, Europe, Latin America, corporate briefingsNorth America, South Asia
  • 8. Conferences in 2013February 11-12: Advertising August TBA: South AsiaInnovation Seminar, Miami Conference, MumbaiMarch 14: Ideas Day - September TBA: Latin AmericanAdvertising, Brussels Seminar, LimaApril 18: Irish Media Day, Dublin October TBA: Audience Summit, Las VegasApril 28-30: World Congress,New York October 23-25: European Conference, BerlinJune 14-15: Dutch-FlemishConference, Genk November TBA: Global News Media Seminar, São PauloJune 20-21: French Seminar,Paris
  • 9. INMA is differentLearnings worldwide Everything from market perspectiveLessons from otherindustries Cultural change agentFocused on growing your Constant focus onbusiness innovationEmphasis on revenue + Push you out of youraudience comfort zone
  • 10. Passion for INMA “… cutting-edge content and international focus, and the collaborative spirit of learning and sharing.” – Yasmin Namini, The New York Times, United States “… open-minded media executives sharing … experience, fresh ideas, knowledge, and deep insights.” – Pit Gottschalk, Axel Springer, Germany “… comprehensive resource for gaining insight … shakes up the status quo in the organisation.” – Sanjay Gupta, Dainik Jagran, India “… cutting-edge ideas and an amazing global network of like-minded people.” – Mark Challinor, Telegraph Media Group, United Kingdom “… an invaluable and excellent network and source for learning new trends and new paths.” – Sandra Gomez Valle, Grupo Editorial Altamirano, El Salvador
  • 11. How to joinRegistered UserFreeNon-member newsletter, limited access to inma.orgIndividual MembershipUS$695For one person, access to all member benefitsCompany MembershipUS$2,995For unlimited number of employees, access to all member benefitsGroup MembershipUS$1,000 per title (minimum of 3)For multi-title media companies, access to all member benefits
  • 12. What to do nextGo to www.inma.org Or have INMA walk you through sign-up:Sign up for membership: E-mail us:Individual membership: membership@inma.orgjoin online Telephone us:Corporate membership: +1 214 373-9111download registrationforms