Gazeta.pl - Catastrophy in Smolensk

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  • Gazeta.pl - Catastrophy in Smolensk

    1. 1. CATASTROPHY IN SMOLENSKGAZETA.PL REPORTING ON THE BIGGEST NEWS IN POLAND’S MODERN HISTORY Paweł Stremski Head of News, Gazeta.pl
    2. 2. JP2 The bigest news You could imagine in Poland? Death of the pope John Paul II
    3. 3. CONTEXT
    4. 4. KATYN22,000 polish officers killed by Soviet army duringWWII. All shot in the back of the head
    5. 5. KATYNMass graves in forest in Katyn discovered in 1943by German army. Germans: Soviets did this
    6. 6. KATYNStalin denies. „It is Germans, who killed polishofficers”. Taboo topic in Poland until 1989
    7. 7. 70 ANNIVERSARYPolish politicians, families of the murdered officers,want to commemorate the anniversary in Katyn
    8. 8. TWO VISISTS7.04.2010: Donald Tusk and Vladimir Putin paytribute at the cemetery in Katyn
    9. 9. 10.04.2010At 7.27 polish Tu-154 takes off from Warsaw withthe president Kaczynski and 95 people onboard
    10. 10. 7.15 Jak-40 with journalists lands in Smolensk. Our reporter onboard
    11. 11. 8.46 Presidential Tu-154 crashes near the airport in Smolensk
    12. 12. 8.55 Polish camera operator was one of the first people on the crash site
    13. 13. 8.56 „Oh f..., it’s a polish plane!”
    14. 14. 8.50 First footage from the crash site made with a mobile phone
    15. 15. 9.06 „Wiktor, prezydent is not coming, Plane has crashed!. I’m not kidding!”
    16. 16. 9.20 First version of the article about the crash appears on Gazeta.pl
    17. 17. 9.40 Live interview i TVN24. Left wing party leader walks out of the studio
    18. 18. 8.4613.30 Live interview i TVN24. Wojciech Tusk: „A modern world has never Oleniczaktragedy out on air seen a founds like this”
    19. 19. NEWSROOMNewsroom was full an hour after the crash, 30+people, editorial meetings, redesign planning
    20. 20. CHAOSList of passengers. Hard to confirm who was onboard.Reuters: 87 dead. RT: 132 dead. Rumors: 3 survivors?
    21. 21. 96 DEADPresident, First Lady, members of Parliament,politicians, generals of the Polish Army, chairmanof the National Bank of Poland, priests...
    22. 22. REDESIGNHuge „Main Topic”, news space x 3, lifestyle - out,entertainment - out, news ticker - in, slideshow
    23. 23. B&W Black & white versions of most of our homepages
    24. 24. 9>27 We tripled number of news links, added hours, „finger on the pulse”
    25. 25. MAIN TOPICNew element of the website created 3-4 hoursafter the crash. Huge title, photes, slideshow
    26. 26. LIVE TEXTBest way. Keeps readers updated. Alwayssomething news. Mix of news, opinion, multimedia
    27. 27. INTERACTIVEBetter way to explain what happened
    28. 28. SOCIAL MEDIASpecial FB profile, +18,000 fans in a day.Every crash related information. Links toother sources. Huge traffic to our site
    29. 29. UGC Last photo of the Tu-154 plane made after take off by our reader
    30. 30. UGCSeparate discussion boards: memories, discussionsabout a funeral etc. Huge: +100,000 post
    31. 31. UGC Houndreds of memories sent by readers, friend, familys
    32. 32. PRINT EXTRASaturday free afternoon extra edition ready in 5hours after the crash
    33. 33. PRINT EXTRASunday morning free extra edition ready in 15hours after the crash
    34. 34. PRINT EXTRAMonday’s book of the dead. All 96 victims featuredin 30 hours
    35. 35. MAGAZINESWeekly supplements re-edited from scratch in 36hours
    36. 36. PEOPLE Explosion of emotions on the streets. Who to blame?
    37. 37. CONSPIRACYHome made analysis spreading across the web.Lot of conspiracy theories, huge impact on society
    38. 38. AGENDA We broke the news: president will be buried at Wawel
    39. 39. DEBATE „The decison about the funeral at Wawel to fast”
    40. 40. PROTESTS „REALLY EQUAL THE KINGS?”
    41. 41. POLLSNation divided.Gazeta.plbecoming aplatform ofdiscussion
    42. 42. ASH CLOUDBig news, president’s funeralon Sunday
    43. 43. ASH CLOUDEruption of Eyjafjallajökull forced29 world leaders to cancel their visit
    44. 44. FUNERALPresident Medvedev asone of the guest
    45. 45. PHOTOSPrime minister Tusk and prime minister Putinat the site of the crash
    46. 46. PHOTOSFirst Lady „coming back” to Presidential Palace
    47. 47. PHOTOSGeorgian president Saakashivili kissingKaczynski’s granddaughter hand at Wawel
    48. 48. PHOTOSPresident Kaczynski’s brother praying after thecoffin flew back from Smolensk to Warsaw
    49. 49. PHOTOSHundreds of thousands of Poles waiting in line topay tribute to the presidential couple
    50. 50. PHOTOSPhotos by our reporters exhibitedon streets, published as a book
    51. 51. „THE” PHOTOA plane landed on the Hudson River. Photo taken bythe man from the passing ferry. Published on Twitter
    52. 52. „THE” PHOTOFirst photo from the chapel, made by a youngpolitician, friend of Kaczynski’s family, Publishedon Twitter. Huge debate about selling privacy
    53. 53. TRAFFICOver 10 times more pageviews on our newssection on the day of the crash.
    54. 54. GOOGLEEnoromous traffic from Google - 1,3 mln visits onnews section during the first week after the crash
    55. 55. WHAT WORKED? Turning pages into black&white - prepared Whole home page dedicated to catastrophy Turning the ads off - preapredMinute by minute - simple, but really worked Live video - exactly what people wanted Memories - houndreds of e-mails, posts Special Facebook profile - another channel
    56. 56. WHAT HAS NOT WORKED? Automated home page printscreening Reporter on site new less, than we did Structure of information - chaosInteractvive graphics - not enough, not precise Same things done twiceHoaxes, conspiracy theories living their own life
    57. 57. EARLY ELECTIONTwo of four most popular contenders died in crash
    58. 58. SUCCESSORKaczynski’s twin brother gest 47 percent of votes
    59. 59. DIVIDED NATIONSUCCESSORDefenders oftwin cross vs.gest 47 percent of votesKaczynski’s the brother „where is the cross?!”
    60. 60. THANK YOUFOR ATTENTION Paweł Stremski Head of News, Gazeta.pl

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