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The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
The Evolution of Search
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The Evolution of Search

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Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/ …

Presented at KahenaCon in Jerusalem, May 26h 2013: http://www.kahenadigital.com/kahenacon/

Here I review some of the changes in Search and SEO that we've seen over the last few years. I identify 4 trends which are important for the SEO community to be thinking about as we move forward.

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  • 1. OFEVOLUTIONTHESEARCHOFTOM ANTHONY(& hat it means for SEO)
  • 2. Rise of the Webebusagetime
  • 3. Decline of the Webebusagetime
  • 4. 3-4 years
  • 5. Internet Search SEO
  • 6. Trends Actions
  • 7. WHYRATHER THANWHAT
  • 8. The Evolution ofthe Internet
  • 9. MON TUES ED THURS FRI SAT SUN
  • 10. MON TUES ED THURS FRI SAT SUN
  • 11. Rise of Apps
  • 12. The Evolution ofSearch
  • 13. Search Process
  • 14. Search Process
  • 15. Search Process
  • 16. Contextual Results
  • 17. Contextual Results
  • 18. Contextual Search Refinement
  • 19. Entity Search
  • 20. Personalisation
  • 21. Personalisation
  • 22. DeviceLocation BrowserSocial ConnectionsTime of DaySearch HistoryContextLanguage
  • 23. “london tube stations”Queries and Context
  • 24. “london tube stations”queryOld Query Model
  • 25. explicit queryimplicit queryiPhone user, on street in London“london tube stations”New Query Model
  • 26. New Query Model
  • 27. Query MakeupTIMETOTALSIGNALINFORMATIONexplicit signalimplicit signal
  • 28. Query MakeupTIMETOTALSIGNALINFORMATIONexplicit signalimplicit signal
  • 29. Query MakeupTIMETOTALSIGNALINFORMATIONexplicit signalimplicit signal
  • 30. Query MakeupTIMETOTALSIGNALINFORMATIONexplicit signalimplicit signal
  • 31. Query MakeupTIMETOTALSIGNALINFORMATIONexplicit signalimplicit signal
  • 32. SERGEY BRINGOOGLEMy vision when we startedGoogle 15 years ago was thateventually you wouldnt have tohave a search query at all.Youd just have information cometo you as you needed it.
  • 33. Implicit Queries
  • 34. The Evolution ofSEO
  • 35. Panda & Penguin
  • 36. IT’S ALLABOUT TRUST
  • 37. Caffeine: Panda & Penguin’s AncestorOld index Caffeine
  • 38. Caffeine: Machine Learning
  • 39. Authorship
  • 40. Information tied to verified onlineprofiles will be ranked higher thancontent without such verification,which will result in most usersnaturally clicking on the top(verified) results.ERIC SCHMIDTGOOGLE
  • 41. Web Graph
  • 42. Social Graph
  • 43. Social Signals
  • 44. Trusted Links
  • 45. 19seomoz.orgAuthorRank Theory=x=10.6xseomoz.org
  • 46. Structured Data
  • 47. NBED Rich SnippetsHow the results LOOKRich Snippets
  • 48. 4 Key Trends &The Future
  • 49. RESTORINGTRUSTIN LINKS1
  • 50. We have a potential launch laterthis year......we don’t want low qualityexperience merchants to beranking in the search results.MATT CUTTSGOOGLE
  • 51. Caffeine & Machine Learning
  • 52. The Internet is fast becoming acesspool of misinformation…brands are the answer.ERIC SCHMIDTGOOGLE
  • 53. DIVISION OFWEB & NON-WEBSEARCHES2
  • 54. Division of Web & Non-Web Searches
  • 55. Division of Web & Non-Web Searches
  • 56. UNDERSTANDRATHER THANINDEX3
  • 57. Understand: Entity Search
  • 58. Understand: Entity Search
  • 59. Understand: Natural Language“HOW TALL IS JUSTIN BIEBER?”“Justin Bieber is five feet seveninches tall.”“HOW OLD IS HE?”“Justin Bieber is 19 years old.”
  • 60. CONTEXT4
  • 61. We’re excited about contextbecoming the query.AMIT SINGHALGOOGLE
  • 62. Context2
  • 63. Context2
  • 64. Context2
  • 65. How you are moving?Context2Where were you?Where are you going?What are you doing?Who are you with?
  • 66. Preparing forthe Future
  • 67. RESTORINGTRUSTIN LINKS1
  • 68. Trust: Brand Signals
  • 69. Brand: Google+ Unavoidable
  • 70. Brand: Authorship for Companiesrel = “publisher”
  • 71. Brand: Generic TLDs
  • 72. We know that great content comesfrom great authors, and we’relooking closely at ways this markupcould help us highlight authors andrank search results.OTHAR HANSSONGOOGLE AUTHORSHIP PROJECT
  • 73. Trust: Authorship
  • 74. DIVISION OFWEB & NON-WEBSEARCHES2
  • 75. Non-Web: Business DevelopmentPartner with Google?
  • 76. Partner: Become a Data Provider (APIs)
  • 77. OR
  • 78. Non-Web: Cut Out GoogleCut Google Out?
  • 79. Cut Google Out: Integrate Social
  • 80. Non-Web: Cut Google Out (of Search)
  • 81. Cut Google Out: On-site Search
  • 82. UNDERSTANDRATHER THANINDEX3
  • 83. Understand: Structured Markup
  • 84. Death ofkeywords?Understand: Concepts, not Keywords.
  • 85. ReportingUnderstand: Reporting
  • 86. CONTEXT4
  • 87. Context: Appropriate Landing Pages
  • 88. Mobile: Listen to Aleyda!
  • 89. TOM ANTHONYThanks!TRUST1NON-WEB2UNDERSTAND3CONTEXT4fourkeytrends
  • 90. IMAGE CREDITS:Apps backdrop: AdobeSiri images: Breezi PlaceIt57 signals diagram: Eli PariserGoogle Glass for Tube: Jack MorganGoogle Cooling Room: Google/Connie ZhouPenguin, climbers, bridge, data center, melonsreport, chalkboard, library: ShutterstockPRESENTED AT:

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