Putting the love back into links
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Putting the love back into links

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Putting the love back into links Putting the love back into links Presentation Transcript

  • Putting the Love back into LinksTOM ANTHONY
  • TOM ANTHONY Tom Anthony SEO Consultant @ Distilled Twitter:!! @TomAnthonySEO Google+:! gplus.to/TomAnthony Email:! ! tom.anthony@distilled.net Blog:!! ! tomanthony.co.uk
  • TOM ANTHONY
  • TOM ANTHONY 1997: Google ‘discovers’ links.
  • TOM ANTHONY Does Google still trust links?
  • TOM ANTHONY LI NKS LINKS
  • TOM ANTHONY http://www.seomoz.org/article/search-ranking-factors
  • TOM ANTHONY What are Google waiting for?
  • TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  • TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  • TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  • TOM ANTHONY
  • TOM ANTHONY (Koala?) When is the Link Panda update coming?
  • TOM ANTHONY What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/
  • TOM ANTHONY “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
  • TOM ANTHONY “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts
  • TOM ANTHONY
  • TOM ANTHONY De-indexed: 20,000 - 30,000 domains = ~100,000,000 links
  • TOM ANTHONY Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
  • TOM ANTHONY
  • TOM ANTHONY dis.tl/link-cleanup
  • TOM ANTHONY Putting the love back into links...
  • TOM ANTHONY
  • TOM ANTHONYPosts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.
  • TOM ANTHONY
  • TOM ANTHONY
  • TOM ANTHONY Social Shares affect sites/pages rather than links.
  • TOM ANTHONY
  • TOM ANTHONY AuthorRank will originate from the Social Graph but links will also help.
  • TOM ANTHONY X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank
  • TOM ANTHONY X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.
  • TOM ANTHONY Google+ isn’t a black box to Google, as Twitter was.
  • TOM ANTHONY
  • TOM ANTHONY • Become a trusted author. • Targeting trusted authors for links.
  • TOM ANTHONY where to who
  • TOM ANTHONY
  • TOM ANTHONY
  • TOM ANTHONY
  • TOM ANTHONY AuthorHot or Not? SocialFollowing Where else they write
  • TOM ANTHONY AuthorHot or Not? Social Social Social Profiles FollowingFollowing Where else they write
  • TOM ANTHONY Introducing... Author Crawler
  • TOM ANTHONY
  • TOM ANTHONY
  • TOM ANTHONY
  • TOM ANTHONY Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony