Putting the love back into links

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Putting the love back into links

  1. 1. Putting the Love back into LinksTOM ANTHONY
  2. 2. TOM ANTHONY Tom Anthony SEO Consultant @ Distilled Twitter:!! @TomAnthonySEO Google+:! gplus.to/TomAnthony Email:! ! tom.anthony@distilled.net Blog:!! ! tomanthony.co.uk
  3. 3. TOM ANTHONY
  4. 4. TOM ANTHONY 1997: Google ‘discovers’ links.
  5. 5. TOM ANTHONY Does Google still trust links?
  6. 6. TOM ANTHONY LI NKS LINKS
  7. 7. TOM ANTHONY http://www.seomoz.org/article/search-ranking-factors
  8. 8. TOM ANTHONY What are Google waiting for?
  9. 9. TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  10. 10. TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  11. 11. TOM ANTHONY Link Profile Tool: dis.tl/link-profiler
  12. 12. TOM ANTHONY
  13. 13. TOM ANTHONY (Koala?) When is the Link Panda update coming?
  14. 14. TOM ANTHONY What SEO Techniques Should We Stop Using In 2012? http://edgyseo.com/seo/seo-tips-2012/
  15. 15. TOM ANTHONY “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” - Google Search Blog http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html
  16. 16. TOM ANTHONY “We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” - Matt Cutts
  17. 17. TOM ANTHONY
  18. 18. TOM ANTHONY De-indexed: 20,000 - 30,000 domains = ~100,000,000 links
  19. 19. TOM ANTHONY Link Network De-Indexation Panda 3.4 Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/
  20. 20. TOM ANTHONY
  21. 21. TOM ANTHONY dis.tl/link-cleanup
  22. 22. TOM ANTHONY Putting the love back into links...
  23. 23. TOM ANTHONY
  24. 24. TOM ANTHONYPosts I’ve written across the web Google Webmaster Tool can give insight into future ranking factors.
  25. 25. TOM ANTHONY
  26. 26. TOM ANTHONY
  27. 27. TOM ANTHONY Social Shares affect sites/pages rather than links.
  28. 28. TOM ANTHONY
  29. 29. TOM ANTHONY AuthorRank will originate from the Social Graph but links will also help.
  30. 30. TOM ANTHONY X = AuthorRank PageRank AuthoredPageRank Author’s will enhance the power of their links according to their AuthorRank
  31. 31. TOM ANTHONY X www.seomoz.org = 19 2.5 7.6 X www.distilled.net = 9.1 1.4 6.5 Trusted authors will augment links more than lesser known authors.
  32. 32. TOM ANTHONY Google+ isn’t a black box to Google, as Twitter was.
  33. 33. TOM ANTHONY
  34. 34. TOM ANTHONY • Become a trusted author. • Targeting trusted authors for links.
  35. 35. TOM ANTHONY where to who
  36. 36. TOM ANTHONY
  37. 37. TOM ANTHONY
  38. 38. TOM ANTHONY
  39. 39. TOM ANTHONY AuthorHot or Not? SocialFollowing Where else they write
  40. 40. TOM ANTHONY AuthorHot or Not? Social Social Social Profiles FollowingFollowing Where else they write
  41. 41. TOM ANTHONY Introducing... Author Crawler
  42. 42. TOM ANTHONY
  43. 43. TOM ANTHONY
  44. 44. TOM ANTHONY
  45. 45. TOM ANTHONY Download the tool: dis.tl/author-crawler Follow me: @TomAnthonySEO gplus.to/TomAnthony

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