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Post-Penguin SEOTOM ANTHONY
Penguin - What changed?
Should SEOs be thinking about anchor text atall any more?Tom Anthony | @TomAnthonySEO
Should SEOs be thinking about anchor text atall any more? We should still pay attention to anchor                         ...
Post-penguin, what percentage of anchor textshould be branded?Tom Anthony | @TomAnthonySEO
Post-penguin, what percentage of anchor textshould be branded? Most SEOs think most of                                    ...
Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
80 SEOs surveyed.1 Penguin recovery.
Full survey results will be published on        Distilled Blog this week:    http://www.distilled.net/blog/
Penguin Was Not Alone
Tom Anthony | @TomAnthonySEO
Recent Algorithm UpdatesAugust 2009:           Caffeine (testing)May 2010:              May DayJune 2010:             Caff...
SEO: Post Penguin   (and Panda, and May Day)
Accept that                                paid links                                still workTom Anthony | @TomAnthonySEO
Paid Links & Low Quality Links                                               Low Quality /Paid Links                      ...
Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEO
Don’t blindly                                  follow others.Tom Anthony | @TomAnthonySEO
Tom Anthony | @TomAnthonySEOImage: http://www.shorpy.com/node/3670
We got lazy.
Where’s the value?
What is the common factor?        May Day           Panda       Freshness         PenguinTom Anthony | @TomAnthonySEO
All are about value to the user:        May Day                Trustworthy           Panda               Quality       Fre...
Do Guest Posts     add value? “...when youre just doing it to sort of turnthe crank and get a massive number of links, tha...
Do Infographics    add value?“I would not be surprised if at some point inthe future we did not start to discount these   ...
Examples of value...
Tom Anthony | @TomAnthonySEO
AppliancesOnline.comTom Anthony | @TomAnthonySEO
AppliancesOnline.comTom Anthony | @TomAnthonySEO
Be Zebra proof:  Add value.
Questions?  Per Eriksson      Tom Anthony@PerfektEriksson   @TomAnthonySEO
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Post Penguin SEO

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Penguin is now a few months old, and this deck is a bit of a look at what it should teach us about SEO.

Published in: Technology

Transcript of "Post Penguin SEO"

  1. 1. Post-Penguin SEOTOM ANTHONY
  2. 2. Penguin - What changed?
  3. 3. Should SEOs be thinking about anchor text atall any more?Tom Anthony | @TomAnthonySEO
  4. 4. Should SEOs be thinking about anchor text atall any more? We should still pay attention to anchor 19% text, but we need to mix it up. 72% 1% 8% Yes, just as before. Just from different sources. Yes, but lower %. Mix in branded links and other non-keyword links. Just ignore anchor text, get links and dont specify preferred anchor. Links are dead. Social rules! UnsureTom Anthony | @TomAnthonySEO
  5. 5. Post-penguin, what percentage of anchor textshould be branded?Tom Anthony | @TomAnthonySEO
  6. 6. Post-penguin, what percentage of anchor textshould be branded? Most SEOs think most of 23% your anchor text should now be branded. 43% 33% Under 30% 30-50% 50+%Tom Anthony | @TomAnthonySEO
  7. 7. Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
  8. 8. Source: http://bit.ly/Jp3AYuTom Anthony | @TomAnthonySEO
  9. 9. 80 SEOs surveyed.1 Penguin recovery.
  10. 10. Full survey results will be published on Distilled Blog this week: http://www.distilled.net/blog/
  11. 11. Penguin Was Not Alone
  12. 12. Tom Anthony | @TomAnthonySEO
  13. 13. Recent Algorithm UpdatesAugust 2009: Caffeine (testing)May 2010: May DayJune 2010: Caffeine (launch)Feb 2011: PandaNov. 2011: FreshnessApril 2012: PenguinTom Anthony | @TomAnthonySEO
  14. 14. SEO: Post Penguin (and Panda, and May Day)
  15. 15. Accept that paid links still workTom Anthony | @TomAnthonySEO
  16. 16. Paid Links & Low Quality Links Low Quality /Paid Links Anchor Text Links * may not be to scale ;)Tom Anthony | @TomAnthonySEO
  17. 17. Tom Anthony | @TomAnthonySEO
  18. 18. Tom Anthony | @TomAnthonySEO
  19. 19. Don’t blindly follow others.Tom Anthony | @TomAnthonySEO
  20. 20. Tom Anthony | @TomAnthonySEOImage: http://www.shorpy.com/node/3670
  21. 21. We got lazy.
  22. 22. Where’s the value?
  23. 23. What is the common factor? May Day Panda Freshness PenguinTom Anthony | @TomAnthonySEO
  24. 24. All are about value to the user: May Day Trustworthy Panda Quality Freshness Up to Date Penguin ReputableTom Anthony | @TomAnthonySEO
  25. 25. Do Guest Posts add value? “...when youre just doing it to sort of turnthe crank and get a massive number of links, thats something we are less likely to count those links.” Matt Cutts, Google
  26. 26. Do Infographics add value?“I would not be surprised if at some point inthe future we did not start to discount these infographic-type links to a degree.” Matt Cutts, Google
  27. 27. Examples of value...
  28. 28. Tom Anthony | @TomAnthonySEO
  29. 29. AppliancesOnline.comTom Anthony | @TomAnthonySEO
  30. 30. AppliancesOnline.comTom Anthony | @TomAnthonySEO
  31. 31. Be Zebra proof: Add value.
  32. 32. Questions? Per Eriksson Tom Anthony@PerfektEriksson @TomAnthonySEO
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