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Front Covers
Masthead:
Clear & bold, in the top
corner. It is slightly covered
by the central image,
suggesting that the brand is
well known, so much so
that they are able to cover
half of the masthead and
still be known and
recognisable.
Cover Lines:
The cover lines on
this cover are all fitted
in the spaces around
the central image. The
cover lines that do not
link to the central
image do not overlap
it.
Headline:
Clear & bold. Stands off
the rest of the front
cover, clearly in
front, and is a different
colour to the
background, making it
the first thing that a
reader would notice
Central Image
The central image is of Hip-Hop
legend Nas in what seems to be a
fighters stance. It is in a mid
shot, which is the most common
camera shot used in this genre of
magazine (along with the close
up), and has the central image
looking directly at the audience, also
another very common feature in a
Hip-Hop magazine. There are also no
clear links between the colour
scheme of the magazine and the
central image, however none of the
colours contrast each other so this
can be said to have been done
purposely.
Masthead
Teasers/Cover
Lines
Colour Scheme
Advertorials
Central Image
The headline on this magazine uses
bright colours which contrast the
background of the magazine, helping it
to stand off the background and be
more eye grapping to the viewing
audience. However it is not totally
shown as a part of it is covered by the
central image, which will connote that it
is a well known brand because they can
afford to not show the entire masthead
but people will still know who they are.
The style of the masthead also differs to
that of a conventional one in this genre
as some of the magazine title itself is
inside the masthead’s last letter, giving
It it’s own unique style in the in this
genre.
The advertorial used on the cover of
this magazine is there to further pull
in the audience, but is more for the
part of the target audience that
doesn’t yet read the magazine, as
those that do read it would already
get the magazine. The use of the
‘Free CD’ advertorial will further
attract a target audience that is just
browsing the magazine stand.
The central image of Hip-Hop
icon Jay-Z is a mid shot with
him dressed in all black. This
costume was deliberately used
by the magazine to either
match the colour scheme of this
given issue of the magazine or
to construct the colour scheme
around it. The central image is
looking directly at the
audience, which is a common
theme in this genre of
magazine, however he has
been made to pull his own
individual pose. This could
connote for the magazine that
though there are some
similarities, this is an entirely
different issue to previously
released ones, and to other
magazines as a whole.
The teasers and cover lines used
on the front cover of this
magazine are very simple titles.
They all match the colour
scheme that the magazine
follows; the teasers taking the
same colour as the masthead,
which could connote that these
are also titles of separate articles
inside the magazine. The also
are in slightly bigger font than the
cover lines, and also a different,
brighter colour than them,
inevitably making them stand out
more than the cover lines. The
cover lines are a simple white
colour in a small font, using pull
quotes and giving further
information about the teasers
The colour scheme seems to have been
based around the central image. The
background is black, which helps any
important words, such as the masthead
and the teasers, to stand out. These
important words used on the front cover
are all in yellow, and the other words
such as cover lines are in white. These
other words are cleverly placed to brake
up the white and give what would be an
otherwise dull looking magazine a very
colourful front cover
Masthead
Cover Lines
Colour Scheme
Headline
Central Image
The masthead on this magazine is
once again a very stereotypical
magazine masthead for this genre;
very bold writing with clear cut
letters and stand out. It is placed at
the top of the magazine as is the
majority of mastheads in this
magazine, and the colour of the
masthead is one that will stand out
from the background of the
magazine itself. It is once again
partly covered by the central image
showing that it is a very
recognisable magazine.
The headline has been placed
in quite an unconventional
area of the magazine front
cover, the side of it. This is a
very strange choice of
placement as it makes the
headline seem more like a
cover line or a teaser.
However it still clearer to read
than the cover lines and more
stand out by using the colours
pink and light blue in the font.
Also the actual headline refers
to the central image, which
helps the audience to
recognise that it is a headline.
The central image in this is
another Hip-Hop star Kanye West.
In contrast to the previous
magazine, this has chosen to use
the other more prevalent camera
technique for the main image; the
close up instead of the mid-shot.
You can also see that once again
the colour scheme has been
based off his costume because
you can see the colour of his
jacket is the same blue that is
used on the masthead and the
cover lines. It is also at eye level
of the audience and Kanye is
looking straight at the
audience, another typical feature
of a central image in the Hip-Hop
magazine genre.
There are considerably
fewer cover lines on this
magazine than on the others
in this genre, but what they
have done on their cover
lines is given the names of
the artists that are featured
in this magazine, something
that is becoming more and
more popular and more used
in the Hip-Hop magazine
genre. They also have used
an alternating colour scheme
(light blue and black) for
each artist. They have one
teaser about legendary Hip-
Hop producer J Dilla, which
uses pink and black instead
of the light blue that is used
with the cover lines, perhaps
connoting to the audience
this is a teaser not a cover
line.
The colour scheme on this magazine uses
very bright colours that are featured on
every item of the front cover, which helps
to link in the magazine together as a
brand. There has also been a definite
effort to costume the central image in the
same colour scheme as the magazine
(either that or the colour scheme was
based off him)
Central Image
Cover Lines
Masthead
Headline
On this magazine, there is a massive
lack of cover lines in comparison to
the standard amount that is almost
expected of a magazine in this genre.
There is only a list of artists, growing
feature that is used on Hip-Hop
magazines now. Even so, there are
only 3 magazines listed, and using an
alternating colour scheme of white
gold white. This lack of cover lines
could connote the success of the
brand and of the magazine, in the
sense that they do not have to give to
much information about the inside of
the magazine to draw in attention
from their target audience. This
could, however, work against them it
could send some of their audience
away as they do not know what is on
the inside, and therefore will not want
to look through the entire magazine
to find an article that would otherwise
be quickly available to them be
reading a teaser or cover line.
The headline on this magazine is
very similar to the cover lines in
the sense that is not very
standout. It stands off the
background in the sense of the
colours used, but the size and
positioning of it does not make it
easily visible to the audience that
may be walking past a news stand
and seeing which magazine they
plan on buying. The font used for
the masthead however is very
bold and clear, so if visible it would
be very easy to read. It also uses
the same colour scheme as the
cover lines, alternating the colour
of the words with gold and white.
The masthead of this magazine is
very clear, which is in contrast to
the rest of the worded features on
the front cover of the magazine.
The font itself is very clear, visible
and bold, something very typical of
the genre of magazine, whereas
the style it uses conveys a sense of
individuality about the magazine,
which is connoted through the
microphone in the ‘o’, and the titled
‘The’ along the side of the ‘Source’.
It is also helped to be very clear
and bold by the colour scheme
used. The background is a jet black
colour, and the masthead is a
complete opposite to it, using white
as the main, and only, colour for
not only the masthead, but the
majority of the wording used on the
front cover.
This central image, much like the rest
of this magazine, is very different, in
sense of conventions, to the rest of
the magazine in the genre that this
magazine is part of. It features a close
up shot, but unlike the majority of
magazines it has the central image
not facing the audience, but instead
looking to the audience’s left. This
gives the audience a sort of profile of
his head, which could be seen as the
magazine trying to give the audience
a different profile of the artist, which
would explain this technique. He is
also costumed in what seems to be a
black jacket, which sort of fades into
the background, which makes the
audience focus on the face of the
artist, instead of the colour scheme or
his clothes.
Teasers /
Cover Lines
Headline
Central Image
Colour Scheme
Masthead
Once again it seems that the
colour scheme of this
magazine has been based
off the central image. The
background on this
magazine, however, is not
taken in a studio, but instead
seems to be an outside,
natural background. This has
been worked in to the colour
scheme, as a lot of white is
used to match the light blue
sky background. Also, the
trademark white and red
headband of central image
Frank Ocean is a further
reason to use white as a
main colour on the magazine
and also the red as a
secondary colour for the
cover lines and teasers.
The teasers and cover lines on
the front cover of this magazine
have a standard look to it, with
three teasers listed with cover
lines directly underneath them in
the second colour of the colour
scheme. The teasers featured on
this magazine is
The masthead of this magazine is also a very
clear, with a very bold and easy to read font. It
is in white, which is very clear and stands of the
blue background. However this
masthead, though not completely effected by
the central image, is slightly over the top of the
central images head, possibly suggesting that
this magazine is not as well known as others in
the genre and cannot afford for the masthead to
be covered up in order to get it’s name known
and it’s target audience attracted to them.
The central image for this magazine is of
R&B/Soul artist Frank Ocean. It is taken in a
close up, from a slight low angle, perhaps
connoting the supremacy of the artist to the
audience, which could connote to the
audience the supremacy of the magazine to
be able to attract this calibur/level of artist for
their front cover. This could help them to gain
their target audience and possibly increase
their recognition and circulation
This is not the conventional headline found in the
genre (Steve Neale) because rather than it being
very big and bold, standing proud across the front
cover, it is instead almost in the bottom corner of
the magazine. Having said that it is still very clear
and easy for the audience to read and
understand, due to the use of the same colour
scheme and font used in the masthead. Once
again, this relationship can connote the fact that
the magazine is not well known as they want the
artists name to be associated with their brand,
hence the use of the colour schemes, and also the
artists name is actually smaller than the
masthead, connoting that the magazine is not very
well known and cannot afford to be overlooked at
the price of the artist on the front being
recognised.
Contents Pages
Central Image
Header
Teasers
The header for this contents page is
very unique and specific to this
magazine, causing a significant amount
of brand identity for this magazine. The
headline has the word ‘Contents’
stacked on top of itself as you can see.
It is in white, against a black gradient
filled background, so it stands of very
clearly . This helps to attract their target
audience because it shows the unique
ness and originality of both the
magazines ideas and execution, which
could further suggest to the reader that
the entire magazine, including its
layouts and articles, are also original
and unique to this magazine
only, making it in the mind of the
audience stand out from the other
magazines in the genre.
The central image in this contents page
once again does not conform to the
usual ideas for the standard central
image in this genre of
magazine, mainly because the central
image of artist Beyoncé is not actually
central to the page, but rather below
the teasers at the bottom of the
page, and her legs to the side of the
page. Though this indicates a
difference to the standard
magazine, the fact that it is an artist of
Beyoncé's stature makes the magazine
look very important, as she is willing to
do something different for this
magazine. However, this contents page
does help Beyoncé fall into the
ideology of the male gaze, that men act
and women appear, which can be
noticed through her seductive clothing
and suggestive positioning.
The teasers in this magazine are
very simple, and do not give a lot of
information as to how many articles
or features there actually are in the
magazine. The teasers continue to
follow the colour scheme, which was
set by the masthead, but has now
been reversed to a white, or
lighter, background with black
writing. The use of the graduated
fade in the background helps to
contribute to both the differentiation
between the header and the
teasers, and the difference in
importance between them. Each of
the features on this contents page
have a plug to go along with
them, with the important parts of
each plug featured in bold. This
helps the audience to quickly see
where the story they want to read
is, or if anyone that they are
interested in is appearing in this
particular issue.
Header
Central Image
Teasers
Pull Quote
The header in this magazine is also
something that is magazine specific.
Instead of the typical ‘contents’, it has
instead put ‘The A-side’, signifying the
original tapes that the music of the this
genre which the magazine studies where
originally shopped and sold on. This
provides both brand identity for the
magazine and attracts a more mature
audience in to read the
magazine, ultimately increasing circulation
and profit for the magazine. The actual
header stands very clear of the rest of the
contents page, and is actually set
completely on top of it, something else
that differs from the rest of the magazines
in this genre. More brand identity can be
found in the colour scheme that the
header uses. It is all black apart from the
dash that is used, which is read, the
colour of the masthead of the
magazine, which helps to both link
everything together and get the audience
familiar with the magazine and its style
and design.
On this contents page, they have features
a pull quote from the central image, Hip-
Hop Icon Dr. Dre, just beside this central
image. This is not always the standard
thing done in a magazines contents page.
Because the pull quote is usually used
either with the teasers or the actual
article, this once again separates this
magazine from any other magazine that
is in the genre as an original magazine
using different ideas. This pull quote,
though not too bold, is still clear due to
the use of the white against a dark grey
background.
The teasers on this magazines
contents page are quite typical of
the genre. They are in white in
order to stand off the dark
background, the headline for
each story is in bold while the
plugs are in normal font which is
smaller than the headline, and
the page number is given right
beside the headline of the story.
However, one difference that can
be seen between this magazine
and others is the use of a plain
black bar to separate the cover
story’s teaser from the rest of the
teasers, and also the use of the
‘cover story’ tag to convey to the
audience that this is the cover
story, also forming brand identity
through the use of the red to
show it. These teasers are the
perfect example of Steve Neale’s
ideology that ‘Genre Is Instances
Of Repetition & difference.
The central image for this
contents page is Dr. Dre. This is
a pretty standard central image.
It shows the artist from a close
full shot, cutting off at his
knees, and has him directly
addressing the reading
audience. His is also costumed
in black, which matches the
colour scheme of the rest of the
contents page.
Teasers
Central Image
Header
What is interesting about this
central image is that the actual
image takes up nearly the entire
background for this contents page.
It is of Neo Soul Pioneer
D’Angelo, and shows his costumed
in suit and photographed in black
and white. Both of these are very
typical conventions for this
particular magazine, as it is known
as a more ‘gentlemanly’ kind of
magazine (hence the suit) with a
more ‘traditional’ style (hence the
black and white photography). This
particular contents page helps to
attract its target audience because
it shows an artist of a very high
stature in the eyes of the majority
of the readers conforming to the
conventions that are typical of this
magazine, conveying to the
reading audience that they
magazine itself is of a very high
stature in terms of its respect and
its place in the industry.
This magazine is interesting in terms of the
header. This is because there is not one clear or
particular header telling the audience that this is
the contents page of the magazine. This connotes
the success of the magazine to a new reader as
the new reader can make the assumption that the
magazines success has given them the ability to
not have to label their specific pages as such, and
they will still be known by the target audience and
their weekly audience. However, instead of a clear
header telling the audience that this is the
contents page, there is the title of the magazine
given in the top left hand corner again. This a way
of getting the audience to become both
comfortable and familiar with the brand that they
are seeing, in order for the reader to build a
personal relationship (Blummer & Katz) with this
media text.
The teasers follow very much in the
same way that the header did, in the
sense that the teasers do not give a
clear indication of where exactly things
inside the magazine are ie a standard
list of contents, but instead five an IQ
test for the reader to complete.
This, as I mentioned before, can
convey to a new reader the success of
the magazine, the tradition of the
magazine, but can also work
negatively, as a new reader can find it
hard to navigate the magazine with the
contents list and the teasers found in
the standard magazine of this genre
that they may read, meaning that they
may los the ability to attract a new
audience.
Teasers
Header
Graphic
Features
This magazine is of a different genre
to the others that I have analysed so
far, and this is evident in the layout of
the contents page. You can first of all
see this in this way that they have
styled the header. Though it is in bold
letters and clear for the audience to
read, it is written as standard
English, ie the it contains lower cases
after the first letter. This is usually
never found in the standard Hip-Hop
magazine. Also, the header is smaller
than one of the teaser headlines for
an article, meaning that unlike the
Hip-Hop magazines, it will not be the
first thing that a reader will be drawn
to when they open to the contents
page. The header also contains the
date over it, but in what is a reddish
grey colour, making it not stand out
from its red background as much as
the white ‘Contents’ header.
The list of teasers and features in this
magazine is very clear for the reader
to find. It follows the colour scheme of
red, black and white, putting the
actual headlines of the features in
black and the page numbers for these
features in red. Each of the headlines
are clear and easier to read than the
plugs below them, conforming to the
general idea of how the teasers are
laid out across the genre of music
magazines.
What is different about this magazine in
comparison to the magazines that I
have been previously analysing in the
Hip-Hop genre is that there is not one
specific central image as found in those
magazines, but rather a number of
graphic features which can be seen in
across the majority of the contents page
for this magazine. Each of these graphic
features have the page number that it
can be found on in the top left hand
corner, so in effect all these graphic
features are acting as more teasers for
the reading audience. They have kept
all but one of the graphic features the
same size, connoting both the
importance and significance of the
graphic feature that is a different size to
the rest of them. This is likely to be the
cover story, as it is the first thing that will
be seen on this magazine, and the
picture also links in to the header that is
found just above it. The fact that it is the
cover story is further connoted through
the use of the word ‘exclusive’ that is
half on the teaser and half on the main
graphic feature, both of the same
number, connoting they are the same
story.
Teasers
Central Image
This magazine goes back to the
Hip-Hop genre that I have been
analysing. However, this particular
contents page does not have many
features at all, which once again
could work as a positive and a
negative, through the idea that it
could be both a sign of brand
identity and a sign of a lack of
creativity and originality.
The central image of this contents
page is not a conventional one
however. The image is of artist 50
Cent, and he is features in what
seems to be a close full shot, once
again cutting off at the knees. This
image is not typical as though he is
directly addressing the
audience, he Is at the same time
turned away from the
audience., which is not normally
seen in the genre; the artist is
usually faced forward, even if not
directly addressing the audience.
He is costumed in stereotypical
clothing for this genre, which also
follows the colour scheme for this
magazine with the black and red
badge on his jeans, but also helps
him to stand out from the white
background.
The teasers in this magazine are a lot
more traditional than others that I have
analysed in the sense that they are from
top to bottom of the magazine, have a
clear title and page numbers, and help
the audience navigate with ease through
the rest of the magazine. However, there
is the difference that in other magazines
that are in the same genre, the plugs
given below each feature goes into much
greater detail than this magazine does
with each of its plugs. Each teaser is
accompanied by only one line to further
describe to the audience what that article
is about. This however, creates both
brand identity and a personal relationship
with the audience. Brand identity because
it is the only magazine to have this sort of
description to go along with a teaser, and
personal relationship because it is guiding
the reader through the entire magazine
quickly and with ease, making them feel
that they are being accompanied by this
magazine as they go through it from the
contents page.
Double Page Spreads
This Double Page Spread is very different to the standard
double page spread that you may see across the entire genre
of music magazines. This is due to the importance of pictures
on this double page spread. To begin with, the background for
both pages is a picture of the band that is being featured in
this article, and also to go along with that picture, there are
three more pictures that spread across the bottom of one of
the pages and into the middle of the other page. These
pictures, though all in black and white, are very attention
grabbing pictures, and will no doubt draw the audience
straight into this double page spread.
Another feature that is different about this double page spread
is that the headline is very distinctive and specific to this
particular article and the artists that are being featured in it.
This is quite a typical headline also, because it is actually a
pull quote from the artists. It is big, clear, and very easy to
read, and sets the colour scheme for the rest of the writing on
the page, with the first and last line coloured in red, and the
middle line being coloured in white, and also the font size of
this middle line is noticeably bigger than the other parts of the
headline. This is the first part of the page that the reader
would be immediately drawn to, due to the way that it stands
off the dark background given from the black and white
picture. The font also further connotes the type of magazine
this is and the band that is being features, due to it’s slightly
eroded look, and also the fact that it isn’t straight, conveying to
the audience the sort of danger and instability that can come
from listening to this genre of music, probably rock music.
The actual article begins with a drop capital, which is
something that can be found ain a number of music magazine
articles, so is not a surprise that it is seen here. The rest of the
article is in white, and placed in columns, another thing that is
very typical of the music magazine genre to see. The actual
article itself is not very different to others that are in the genre
with this magazine, however the layout of the rest of the
double page spread makes it seem unique to the genre.
This magazines double page spread is safe to say a very innovative
double page spread, as it’s layout and style is very specific to this
magazine, but has also been copied many times by many people. The
first thing that in noticeably distinctive about the double page spread is
that the picture and the article are completely different and separated
from each other. The picture of Lady Gaga is on the left
page, completely separate from the article. It is a close up of her in a
seductive costume and pose, shot in black and white. This picture
conforms to the male gaze ideology, as she is costumed specially in a
way that will attract the majority of the magazines male readers.
The next convention, and probably the most noticeable thing about this
double page spread is its usage of drop capitals. There are three of
them, none of which are at the start of the article, and the most
noticeable and innovative of them not actually part of the article. It is a
big L that is in the background of the article and the size of the article in
the sense that the top of the L touches the top of the article and the
bottom touches the bottom of the article. However what also makes this
drop capital different is that the L is coloured in a red, which is the only
colour that is featured on the entire page; everything else is in black
and white. This immediately catches the eye of the audience, which
helps to attract them to this article, through the use of contrast between
the bright colour of the L and the more dull colours of the rest of the
article.
The last thing is the layout of the article. It is in 3 different columns, and
has the other two drop capitals in the article at the start of the different
sections. It is has a very simple colour scheme, with black writing and a
white background. This then further connotes to the reader that the
simplicity of the whole layout has created a very strong effect on the
different styles of layout that there currently are being used in different
magazines.
This double page spread again has quite a simple colour scheme of
black and white, with certain parts of the writing (only the names of the
artist and the writer of the article) in red. This colour scheme can be
traced back to the Q magazine that I previously analysed, because it
follows the same plan for the colour scheme through the majority use
of black and white, and limited use of red
The central image of UK artist Lily Allen is a mid shot from eye
level, with Lily giving the audience a direct address. Similarly to the Q
magazine, the central image is nearly completely separated from the
article, as she is placed on an almost entirely different page to the
article, but she is joined to the article through the headline coming
onto the page which she is on the her right arm going over the page
also. She is costumed in a red shirt that also matches the colour
scheme, however because the main colour of the shirt is red, it
immediately makes her stand out from the rest of the of the
page, explaining the use of colours for the headline and article. This
also shows that the colour scheme was possible based off the
model, as the black matches her hair, and the white could match her
skin, as well as the obvious uses of the same black, white and red
from her shirt.
The article itself is not very prominent in on this double page spread, it
sits in the bottom half of the left page spread into four
columns, coloured in black against a white back ground. The left page
is majority taken up by the headline, which is once a again a pull quote
from the central image Lily Allen. This headline is styled in a very
genre/artist specific way, using a font that is similar to cut outs of
different letters that have been stuck together, giving this article some
individuality and identity. Identity can also be found in the actual
headline, which mentions ‘Attention Seeker’ many of the readers may
have been called attention seekers at some point, and therefore can
form some personal identity (Blummer & Katz) with the article they are
reading. This would also make any social climbers (Maslow’s
Hierarchy of Needs) want to share this magazine article with friends
who may also identify with it, gaining the magazine more of an
audience from its previous target audience.
This Double Page Spread definitely conforms to the Steve Neale ideology, as
there are many conventions here that can be found in many double page
spreads, but also there are many other uses that are specific to this magazine.
The central image of R&B artist Solange Knowles is placed on the right page of
the magazine, but more towards the middle of it. This central image is not the
only image that is used of her on this double page spread, however it is the
biggest one, and the only one in colour, once again connoting that this is the
central image. The rest of the images used at for this double page spread are
found along the top half of the magazine, on either side of the main image (5 on
the left page and 2 on the right). Each of these pictures are of Solange in a
different pose but in the same costume, which is something that is specific to
this magazine, as the layout is one that is definitely not used commonly amongst
other magazines in this genre, and even not too commonly with this specific
magazine, making it both specific to this magazine and to this article.
The article in this magazine is also quite different to the standard article in terms
of layout. The colour scheme follows the same conventional black writing as the
other magazines, with a white background also to make it clear, but one thing it
has done is make the entire double page spread look very cull, however not
overloaded with information. This was done by using columns to split the writing
up, and instead of keeping all of the columns on one page and making the font
smaller, they have put on column on the other page on the other side of the
central image. This technique, pulls the entire article together, as it makes the
double page spread one big page, instead of one article and one picture, as
other magazines may do.
Also, there is a pull quote just beside Solange, which has been coloured in
black, once again following the colour scheme, but differentiating it from the
actual article, which helps to not distract the reader from the article, as they can
easily tell that it is not part of the article.
The headline of this article is also quite different to the standard headline that
you may find across the genre of music magazines. This is because it is actually
the same colour as the article, which is not a common feature. Though it does
have some general conventions such as bolder writing and higher
positioning, the fact that it is the same colour, apart from the name of the artist
(similar to the Lily Allen DPS) sets it apart from the other headlines that you may
find in different magazines. This is also further seen in the fact that the headline
is not anywhere near the top of the page, but rather directly above the
article, about half way up the page. This is not the standard place for a
headline, conveying the Steve Neale ideology through this convention and the
other conventions discussed
This is a Hip-Hop magazine double page spread, and a
very good one, which has a number of conventions that
make it stand out from the numerous types of double
page spreads found in this genre of magazine.
First off, this double page spread has been spilt into two
pages, like a lot of the other double page spreads, the first
page being one for a picture of the artist (Hip-Hop star
Lupe Fiasco), and another for the article. The picture of
Lupe is a mid shot from eye level, with the artist not
directly addressing the camera. Lupe’s costume is what
the colour scheme of the article seems to be based on,
which coincidently was the colour of his album at the time,
showing that this magazine article can use it s colour
scheme to show surveillance (Blummer & Katz) of the
current music industry and the particular artist that is
being interviewed.
The headline to this article is a quote from one of Lupe’s
songs, which has the important words in it highlighted in
white, and the rest of it in gold. This concept of
hightlighting different parts of the article is not specific to
this magazine, however they have used this in the article
also, highlighting certain important things and quotations
from Lupe in gold, with the rest of the writing in white. This
makes it clear to the audience exactly who is saying what
in the article/interview. Also, this makes all of the writing
stand very clear from the black background, making
everything extremely easy to read.
Also, there is a smaller, graphic feature like image of
Lupe performing. This however, is partially black and
partially blue, from what would seem to be a spotlight.
This makes it fade into the background in the top right
hand corner of the page, but at the same it is still very
noticeable to the audience reading the article. This
feature has not been used in a double page spread that i
have analyst, and shows something that is both original
and very cleverly produced.

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Tolu Awojobi AS Media Coursework Magazine Analysis

  • 1.
  • 3. Masthead: Clear & bold, in the top corner. It is slightly covered by the central image, suggesting that the brand is well known, so much so that they are able to cover half of the masthead and still be known and recognisable. Cover Lines: The cover lines on this cover are all fitted in the spaces around the central image. The cover lines that do not link to the central image do not overlap it. Headline: Clear & bold. Stands off the rest of the front cover, clearly in front, and is a different colour to the background, making it the first thing that a reader would notice Central Image The central image is of Hip-Hop legend Nas in what seems to be a fighters stance. It is in a mid shot, which is the most common camera shot used in this genre of magazine (along with the close up), and has the central image looking directly at the audience, also another very common feature in a Hip-Hop magazine. There are also no clear links between the colour scheme of the magazine and the central image, however none of the colours contrast each other so this can be said to have been done purposely.
  • 4. Masthead Teasers/Cover Lines Colour Scheme Advertorials Central Image The headline on this magazine uses bright colours which contrast the background of the magazine, helping it to stand off the background and be more eye grapping to the viewing audience. However it is not totally shown as a part of it is covered by the central image, which will connote that it is a well known brand because they can afford to not show the entire masthead but people will still know who they are. The style of the masthead also differs to that of a conventional one in this genre as some of the magazine title itself is inside the masthead’s last letter, giving It it’s own unique style in the in this genre. The advertorial used on the cover of this magazine is there to further pull in the audience, but is more for the part of the target audience that doesn’t yet read the magazine, as those that do read it would already get the magazine. The use of the ‘Free CD’ advertorial will further attract a target audience that is just browsing the magazine stand. The central image of Hip-Hop icon Jay-Z is a mid shot with him dressed in all black. This costume was deliberately used by the magazine to either match the colour scheme of this given issue of the magazine or to construct the colour scheme around it. The central image is looking directly at the audience, which is a common theme in this genre of magazine, however he has been made to pull his own individual pose. This could connote for the magazine that though there are some similarities, this is an entirely different issue to previously released ones, and to other magazines as a whole. The teasers and cover lines used on the front cover of this magazine are very simple titles. They all match the colour scheme that the magazine follows; the teasers taking the same colour as the masthead, which could connote that these are also titles of separate articles inside the magazine. The also are in slightly bigger font than the cover lines, and also a different, brighter colour than them, inevitably making them stand out more than the cover lines. The cover lines are a simple white colour in a small font, using pull quotes and giving further information about the teasers The colour scheme seems to have been based around the central image. The background is black, which helps any important words, such as the masthead and the teasers, to stand out. These important words used on the front cover are all in yellow, and the other words such as cover lines are in white. These other words are cleverly placed to brake up the white and give what would be an otherwise dull looking magazine a very colourful front cover
  • 5. Masthead Cover Lines Colour Scheme Headline Central Image The masthead on this magazine is once again a very stereotypical magazine masthead for this genre; very bold writing with clear cut letters and stand out. It is placed at the top of the magazine as is the majority of mastheads in this magazine, and the colour of the masthead is one that will stand out from the background of the magazine itself. It is once again partly covered by the central image showing that it is a very recognisable magazine. The headline has been placed in quite an unconventional area of the magazine front cover, the side of it. This is a very strange choice of placement as it makes the headline seem more like a cover line or a teaser. However it still clearer to read than the cover lines and more stand out by using the colours pink and light blue in the font. Also the actual headline refers to the central image, which helps the audience to recognise that it is a headline. The central image in this is another Hip-Hop star Kanye West. In contrast to the previous magazine, this has chosen to use the other more prevalent camera technique for the main image; the close up instead of the mid-shot. You can also see that once again the colour scheme has been based off his costume because you can see the colour of his jacket is the same blue that is used on the masthead and the cover lines. It is also at eye level of the audience and Kanye is looking straight at the audience, another typical feature of a central image in the Hip-Hop magazine genre. There are considerably fewer cover lines on this magazine than on the others in this genre, but what they have done on their cover lines is given the names of the artists that are featured in this magazine, something that is becoming more and more popular and more used in the Hip-Hop magazine genre. They also have used an alternating colour scheme (light blue and black) for each artist. They have one teaser about legendary Hip- Hop producer J Dilla, which uses pink and black instead of the light blue that is used with the cover lines, perhaps connoting to the audience this is a teaser not a cover line. The colour scheme on this magazine uses very bright colours that are featured on every item of the front cover, which helps to link in the magazine together as a brand. There has also been a definite effort to costume the central image in the same colour scheme as the magazine (either that or the colour scheme was based off him)
  • 6. Central Image Cover Lines Masthead Headline On this magazine, there is a massive lack of cover lines in comparison to the standard amount that is almost expected of a magazine in this genre. There is only a list of artists, growing feature that is used on Hip-Hop magazines now. Even so, there are only 3 magazines listed, and using an alternating colour scheme of white gold white. This lack of cover lines could connote the success of the brand and of the magazine, in the sense that they do not have to give to much information about the inside of the magazine to draw in attention from their target audience. This could, however, work against them it could send some of their audience away as they do not know what is on the inside, and therefore will not want to look through the entire magazine to find an article that would otherwise be quickly available to them be reading a teaser or cover line. The headline on this magazine is very similar to the cover lines in the sense that is not very standout. It stands off the background in the sense of the colours used, but the size and positioning of it does not make it easily visible to the audience that may be walking past a news stand and seeing which magazine they plan on buying. The font used for the masthead however is very bold and clear, so if visible it would be very easy to read. It also uses the same colour scheme as the cover lines, alternating the colour of the words with gold and white. The masthead of this magazine is very clear, which is in contrast to the rest of the worded features on the front cover of the magazine. The font itself is very clear, visible and bold, something very typical of the genre of magazine, whereas the style it uses conveys a sense of individuality about the magazine, which is connoted through the microphone in the ‘o’, and the titled ‘The’ along the side of the ‘Source’. It is also helped to be very clear and bold by the colour scheme used. The background is a jet black colour, and the masthead is a complete opposite to it, using white as the main, and only, colour for not only the masthead, but the majority of the wording used on the front cover. This central image, much like the rest of this magazine, is very different, in sense of conventions, to the rest of the magazine in the genre that this magazine is part of. It features a close up shot, but unlike the majority of magazines it has the central image not facing the audience, but instead looking to the audience’s left. This gives the audience a sort of profile of his head, which could be seen as the magazine trying to give the audience a different profile of the artist, which would explain this technique. He is also costumed in what seems to be a black jacket, which sort of fades into the background, which makes the audience focus on the face of the artist, instead of the colour scheme or his clothes.
  • 7. Teasers / Cover Lines Headline Central Image Colour Scheme Masthead Once again it seems that the colour scheme of this magazine has been based off the central image. The background on this magazine, however, is not taken in a studio, but instead seems to be an outside, natural background. This has been worked in to the colour scheme, as a lot of white is used to match the light blue sky background. Also, the trademark white and red headband of central image Frank Ocean is a further reason to use white as a main colour on the magazine and also the red as a secondary colour for the cover lines and teasers. The teasers and cover lines on the front cover of this magazine have a standard look to it, with three teasers listed with cover lines directly underneath them in the second colour of the colour scheme. The teasers featured on this magazine is The masthead of this magazine is also a very clear, with a very bold and easy to read font. It is in white, which is very clear and stands of the blue background. However this masthead, though not completely effected by the central image, is slightly over the top of the central images head, possibly suggesting that this magazine is not as well known as others in the genre and cannot afford for the masthead to be covered up in order to get it’s name known and it’s target audience attracted to them. The central image for this magazine is of R&B/Soul artist Frank Ocean. It is taken in a close up, from a slight low angle, perhaps connoting the supremacy of the artist to the audience, which could connote to the audience the supremacy of the magazine to be able to attract this calibur/level of artist for their front cover. This could help them to gain their target audience and possibly increase their recognition and circulation This is not the conventional headline found in the genre (Steve Neale) because rather than it being very big and bold, standing proud across the front cover, it is instead almost in the bottom corner of the magazine. Having said that it is still very clear and easy for the audience to read and understand, due to the use of the same colour scheme and font used in the masthead. Once again, this relationship can connote the fact that the magazine is not well known as they want the artists name to be associated with their brand, hence the use of the colour schemes, and also the artists name is actually smaller than the masthead, connoting that the magazine is not very well known and cannot afford to be overlooked at the price of the artist on the front being recognised.
  • 9. Central Image Header Teasers The header for this contents page is very unique and specific to this magazine, causing a significant amount of brand identity for this magazine. The headline has the word ‘Contents’ stacked on top of itself as you can see. It is in white, against a black gradient filled background, so it stands of very clearly . This helps to attract their target audience because it shows the unique ness and originality of both the magazines ideas and execution, which could further suggest to the reader that the entire magazine, including its layouts and articles, are also original and unique to this magazine only, making it in the mind of the audience stand out from the other magazines in the genre. The central image in this contents page once again does not conform to the usual ideas for the standard central image in this genre of magazine, mainly because the central image of artist Beyoncé is not actually central to the page, but rather below the teasers at the bottom of the page, and her legs to the side of the page. Though this indicates a difference to the standard magazine, the fact that it is an artist of Beyoncé's stature makes the magazine look very important, as she is willing to do something different for this magazine. However, this contents page does help Beyoncé fall into the ideology of the male gaze, that men act and women appear, which can be noticed through her seductive clothing and suggestive positioning. The teasers in this magazine are very simple, and do not give a lot of information as to how many articles or features there actually are in the magazine. The teasers continue to follow the colour scheme, which was set by the masthead, but has now been reversed to a white, or lighter, background with black writing. The use of the graduated fade in the background helps to contribute to both the differentiation between the header and the teasers, and the difference in importance between them. Each of the features on this contents page have a plug to go along with them, with the important parts of each plug featured in bold. This helps the audience to quickly see where the story they want to read is, or if anyone that they are interested in is appearing in this particular issue.
  • 10. Header Central Image Teasers Pull Quote The header in this magazine is also something that is magazine specific. Instead of the typical ‘contents’, it has instead put ‘The A-side’, signifying the original tapes that the music of the this genre which the magazine studies where originally shopped and sold on. This provides both brand identity for the magazine and attracts a more mature audience in to read the magazine, ultimately increasing circulation and profit for the magazine. The actual header stands very clear of the rest of the contents page, and is actually set completely on top of it, something else that differs from the rest of the magazines in this genre. More brand identity can be found in the colour scheme that the header uses. It is all black apart from the dash that is used, which is read, the colour of the masthead of the magazine, which helps to both link everything together and get the audience familiar with the magazine and its style and design. On this contents page, they have features a pull quote from the central image, Hip- Hop Icon Dr. Dre, just beside this central image. This is not always the standard thing done in a magazines contents page. Because the pull quote is usually used either with the teasers or the actual article, this once again separates this magazine from any other magazine that is in the genre as an original magazine using different ideas. This pull quote, though not too bold, is still clear due to the use of the white against a dark grey background. The teasers on this magazines contents page are quite typical of the genre. They are in white in order to stand off the dark background, the headline for each story is in bold while the plugs are in normal font which is smaller than the headline, and the page number is given right beside the headline of the story. However, one difference that can be seen between this magazine and others is the use of a plain black bar to separate the cover story’s teaser from the rest of the teasers, and also the use of the ‘cover story’ tag to convey to the audience that this is the cover story, also forming brand identity through the use of the red to show it. These teasers are the perfect example of Steve Neale’s ideology that ‘Genre Is Instances Of Repetition & difference. The central image for this contents page is Dr. Dre. This is a pretty standard central image. It shows the artist from a close full shot, cutting off at his knees, and has him directly addressing the reading audience. His is also costumed in black, which matches the colour scheme of the rest of the contents page.
  • 11. Teasers Central Image Header What is interesting about this central image is that the actual image takes up nearly the entire background for this contents page. It is of Neo Soul Pioneer D’Angelo, and shows his costumed in suit and photographed in black and white. Both of these are very typical conventions for this particular magazine, as it is known as a more ‘gentlemanly’ kind of magazine (hence the suit) with a more ‘traditional’ style (hence the black and white photography). This particular contents page helps to attract its target audience because it shows an artist of a very high stature in the eyes of the majority of the readers conforming to the conventions that are typical of this magazine, conveying to the reading audience that they magazine itself is of a very high stature in terms of its respect and its place in the industry. This magazine is interesting in terms of the header. This is because there is not one clear or particular header telling the audience that this is the contents page of the magazine. This connotes the success of the magazine to a new reader as the new reader can make the assumption that the magazines success has given them the ability to not have to label their specific pages as such, and they will still be known by the target audience and their weekly audience. However, instead of a clear header telling the audience that this is the contents page, there is the title of the magazine given in the top left hand corner again. This a way of getting the audience to become both comfortable and familiar with the brand that they are seeing, in order for the reader to build a personal relationship (Blummer & Katz) with this media text. The teasers follow very much in the same way that the header did, in the sense that the teasers do not give a clear indication of where exactly things inside the magazine are ie a standard list of contents, but instead five an IQ test for the reader to complete. This, as I mentioned before, can convey to a new reader the success of the magazine, the tradition of the magazine, but can also work negatively, as a new reader can find it hard to navigate the magazine with the contents list and the teasers found in the standard magazine of this genre that they may read, meaning that they may los the ability to attract a new audience.
  • 12. Teasers Header Graphic Features This magazine is of a different genre to the others that I have analysed so far, and this is evident in the layout of the contents page. You can first of all see this in this way that they have styled the header. Though it is in bold letters and clear for the audience to read, it is written as standard English, ie the it contains lower cases after the first letter. This is usually never found in the standard Hip-Hop magazine. Also, the header is smaller than one of the teaser headlines for an article, meaning that unlike the Hip-Hop magazines, it will not be the first thing that a reader will be drawn to when they open to the contents page. The header also contains the date over it, but in what is a reddish grey colour, making it not stand out from its red background as much as the white ‘Contents’ header. The list of teasers and features in this magazine is very clear for the reader to find. It follows the colour scheme of red, black and white, putting the actual headlines of the features in black and the page numbers for these features in red. Each of the headlines are clear and easier to read than the plugs below them, conforming to the general idea of how the teasers are laid out across the genre of music magazines. What is different about this magazine in comparison to the magazines that I have been previously analysing in the Hip-Hop genre is that there is not one specific central image as found in those magazines, but rather a number of graphic features which can be seen in across the majority of the contents page for this magazine. Each of these graphic features have the page number that it can be found on in the top left hand corner, so in effect all these graphic features are acting as more teasers for the reading audience. They have kept all but one of the graphic features the same size, connoting both the importance and significance of the graphic feature that is a different size to the rest of them. This is likely to be the cover story, as it is the first thing that will be seen on this magazine, and the picture also links in to the header that is found just above it. The fact that it is the cover story is further connoted through the use of the word ‘exclusive’ that is half on the teaser and half on the main graphic feature, both of the same number, connoting they are the same story.
  • 13. Teasers Central Image This magazine goes back to the Hip-Hop genre that I have been analysing. However, this particular contents page does not have many features at all, which once again could work as a positive and a negative, through the idea that it could be both a sign of brand identity and a sign of a lack of creativity and originality. The central image of this contents page is not a conventional one however. The image is of artist 50 Cent, and he is features in what seems to be a close full shot, once again cutting off at the knees. This image is not typical as though he is directly addressing the audience, he Is at the same time turned away from the audience., which is not normally seen in the genre; the artist is usually faced forward, even if not directly addressing the audience. He is costumed in stereotypical clothing for this genre, which also follows the colour scheme for this magazine with the black and red badge on his jeans, but also helps him to stand out from the white background. The teasers in this magazine are a lot more traditional than others that I have analysed in the sense that they are from top to bottom of the magazine, have a clear title and page numbers, and help the audience navigate with ease through the rest of the magazine. However, there is the difference that in other magazines that are in the same genre, the plugs given below each feature goes into much greater detail than this magazine does with each of its plugs. Each teaser is accompanied by only one line to further describe to the audience what that article is about. This however, creates both brand identity and a personal relationship with the audience. Brand identity because it is the only magazine to have this sort of description to go along with a teaser, and personal relationship because it is guiding the reader through the entire magazine quickly and with ease, making them feel that they are being accompanied by this magazine as they go through it from the contents page.
  • 15. This Double Page Spread is very different to the standard double page spread that you may see across the entire genre of music magazines. This is due to the importance of pictures on this double page spread. To begin with, the background for both pages is a picture of the band that is being featured in this article, and also to go along with that picture, there are three more pictures that spread across the bottom of one of the pages and into the middle of the other page. These pictures, though all in black and white, are very attention grabbing pictures, and will no doubt draw the audience straight into this double page spread. Another feature that is different about this double page spread is that the headline is very distinctive and specific to this particular article and the artists that are being featured in it. This is quite a typical headline also, because it is actually a pull quote from the artists. It is big, clear, and very easy to read, and sets the colour scheme for the rest of the writing on the page, with the first and last line coloured in red, and the middle line being coloured in white, and also the font size of this middle line is noticeably bigger than the other parts of the headline. This is the first part of the page that the reader would be immediately drawn to, due to the way that it stands off the dark background given from the black and white picture. The font also further connotes the type of magazine this is and the band that is being features, due to it’s slightly eroded look, and also the fact that it isn’t straight, conveying to the audience the sort of danger and instability that can come from listening to this genre of music, probably rock music. The actual article begins with a drop capital, which is something that can be found ain a number of music magazine articles, so is not a surprise that it is seen here. The rest of the article is in white, and placed in columns, another thing that is very typical of the music magazine genre to see. The actual article itself is not very different to others that are in the genre with this magazine, however the layout of the rest of the double page spread makes it seem unique to the genre.
  • 16. This magazines double page spread is safe to say a very innovative double page spread, as it’s layout and style is very specific to this magazine, but has also been copied many times by many people. The first thing that in noticeably distinctive about the double page spread is that the picture and the article are completely different and separated from each other. The picture of Lady Gaga is on the left page, completely separate from the article. It is a close up of her in a seductive costume and pose, shot in black and white. This picture conforms to the male gaze ideology, as she is costumed specially in a way that will attract the majority of the magazines male readers. The next convention, and probably the most noticeable thing about this double page spread is its usage of drop capitals. There are three of them, none of which are at the start of the article, and the most noticeable and innovative of them not actually part of the article. It is a big L that is in the background of the article and the size of the article in the sense that the top of the L touches the top of the article and the bottom touches the bottom of the article. However what also makes this drop capital different is that the L is coloured in a red, which is the only colour that is featured on the entire page; everything else is in black and white. This immediately catches the eye of the audience, which helps to attract them to this article, through the use of contrast between the bright colour of the L and the more dull colours of the rest of the article. The last thing is the layout of the article. It is in 3 different columns, and has the other two drop capitals in the article at the start of the different sections. It is has a very simple colour scheme, with black writing and a white background. This then further connotes to the reader that the simplicity of the whole layout has created a very strong effect on the different styles of layout that there currently are being used in different magazines.
  • 17. This double page spread again has quite a simple colour scheme of black and white, with certain parts of the writing (only the names of the artist and the writer of the article) in red. This colour scheme can be traced back to the Q magazine that I previously analysed, because it follows the same plan for the colour scheme through the majority use of black and white, and limited use of red The central image of UK artist Lily Allen is a mid shot from eye level, with Lily giving the audience a direct address. Similarly to the Q magazine, the central image is nearly completely separated from the article, as she is placed on an almost entirely different page to the article, but she is joined to the article through the headline coming onto the page which she is on the her right arm going over the page also. She is costumed in a red shirt that also matches the colour scheme, however because the main colour of the shirt is red, it immediately makes her stand out from the rest of the of the page, explaining the use of colours for the headline and article. This also shows that the colour scheme was possible based off the model, as the black matches her hair, and the white could match her skin, as well as the obvious uses of the same black, white and red from her shirt. The article itself is not very prominent in on this double page spread, it sits in the bottom half of the left page spread into four columns, coloured in black against a white back ground. The left page is majority taken up by the headline, which is once a again a pull quote from the central image Lily Allen. This headline is styled in a very genre/artist specific way, using a font that is similar to cut outs of different letters that have been stuck together, giving this article some individuality and identity. Identity can also be found in the actual headline, which mentions ‘Attention Seeker’ many of the readers may have been called attention seekers at some point, and therefore can form some personal identity (Blummer & Katz) with the article they are reading. This would also make any social climbers (Maslow’s Hierarchy of Needs) want to share this magazine article with friends who may also identify with it, gaining the magazine more of an audience from its previous target audience.
  • 18. This Double Page Spread definitely conforms to the Steve Neale ideology, as there are many conventions here that can be found in many double page spreads, but also there are many other uses that are specific to this magazine. The central image of R&B artist Solange Knowles is placed on the right page of the magazine, but more towards the middle of it. This central image is not the only image that is used of her on this double page spread, however it is the biggest one, and the only one in colour, once again connoting that this is the central image. The rest of the images used at for this double page spread are found along the top half of the magazine, on either side of the main image (5 on the left page and 2 on the right). Each of these pictures are of Solange in a different pose but in the same costume, which is something that is specific to this magazine, as the layout is one that is definitely not used commonly amongst other magazines in this genre, and even not too commonly with this specific magazine, making it both specific to this magazine and to this article. The article in this magazine is also quite different to the standard article in terms of layout. The colour scheme follows the same conventional black writing as the other magazines, with a white background also to make it clear, but one thing it has done is make the entire double page spread look very cull, however not overloaded with information. This was done by using columns to split the writing up, and instead of keeping all of the columns on one page and making the font smaller, they have put on column on the other page on the other side of the central image. This technique, pulls the entire article together, as it makes the double page spread one big page, instead of one article and one picture, as other magazines may do. Also, there is a pull quote just beside Solange, which has been coloured in black, once again following the colour scheme, but differentiating it from the actual article, which helps to not distract the reader from the article, as they can easily tell that it is not part of the article. The headline of this article is also quite different to the standard headline that you may find across the genre of music magazines. This is because it is actually the same colour as the article, which is not a common feature. Though it does have some general conventions such as bolder writing and higher positioning, the fact that it is the same colour, apart from the name of the artist (similar to the Lily Allen DPS) sets it apart from the other headlines that you may find in different magazines. This is also further seen in the fact that the headline is not anywhere near the top of the page, but rather directly above the article, about half way up the page. This is not the standard place for a headline, conveying the Steve Neale ideology through this convention and the other conventions discussed
  • 19. This is a Hip-Hop magazine double page spread, and a very good one, which has a number of conventions that make it stand out from the numerous types of double page spreads found in this genre of magazine. First off, this double page spread has been spilt into two pages, like a lot of the other double page spreads, the first page being one for a picture of the artist (Hip-Hop star Lupe Fiasco), and another for the article. The picture of Lupe is a mid shot from eye level, with the artist not directly addressing the camera. Lupe’s costume is what the colour scheme of the article seems to be based on, which coincidently was the colour of his album at the time, showing that this magazine article can use it s colour scheme to show surveillance (Blummer & Katz) of the current music industry and the particular artist that is being interviewed. The headline to this article is a quote from one of Lupe’s songs, which has the important words in it highlighted in white, and the rest of it in gold. This concept of hightlighting different parts of the article is not specific to this magazine, however they have used this in the article also, highlighting certain important things and quotations from Lupe in gold, with the rest of the writing in white. This makes it clear to the audience exactly who is saying what in the article/interview. Also, this makes all of the writing stand very clear from the black background, making everything extremely easy to read. Also, there is a smaller, graphic feature like image of Lupe performing. This however, is partially black and partially blue, from what would seem to be a spotlight. This makes it fade into the background in the top right hand corner of the page, but at the same it is still very noticeable to the audience reading the article. This feature has not been used in a double page spread that i have analyst, and shows something that is both original and very cleverly produced.