Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)- Shape your identity or it will shape you.
• Choose your own Identity• Identity comes from choice; choice comes from identity. On adaily basis, the actions you take, the people you spend timewith, and the principles you choose to defend will define youridentity. Therefore, you should choose to construct an identitythat signals to the world your core values and unique choices.
Digital StrategyKilde: http://www.madperspectives.com/images/illustration_framework.png
• Social media is an extension of your business• Every employee is your brand ambassador, yourmarketer, and the face of your company.• PR no longer stands for only public relations; itmeans people react, people respond, and peoplereach out.- Awesome Business – Scott StrattenSocial Business”We use twitter, we are a social business” is like ”wehave an oven, we’re a gourmet kitchen” @ValaAfshar– CMO, Enterasys, Siemens Enterprise, Boston.