Your SlideShare is downloading. ×
0
©2013 | BrightEdge Technologies
The Social Business Transformation
Todd Wilms | Head of Social Strategy
@toddmwilms
@TODDMWILMS | #SHARE13
Agenda
Introduction and Expectations
Developing a Social Business Strategy
§  Why
§  How
§  Wher...
@TODDMWILMS | #SHARE13
Intro and Expectations
Definition	 of	 Social	 Business:
Activities	 that	 use	 social	 media,	 soc...
@TODDMWILMS | #SHARE13
Why Transform
Transform because something – now or
seen in the future – demands it.
“Social Busines...
@TODDMWILMS | #SHARE13
How To Start
Identify:
§  Market factors
§  Customer behaviors
§  Company goals and objectives
“...
@TODDMWILMS | #SHARE13
Where To Start
Start where YOU need it most, based on the values of YOUR organization
“Social Busin...
@TODDMWILMS | #SHARE13
“Social Business is risk tolerance, not ROI”
What Not to Do:
Don’t get caught in the ROI
argument –...
@TODDMWILMS | #SHARE13
Who can help
1.  Altimeter Group: Charlene Li, Jeremiah Owyang, Susan Etlinger, Brian Solis
2.  AdH...
@TODDMWILMS | #SHARE13
About Todd Wilms
Todd is the Head of Social Business Strategy at SAP.
toddmwilms
@toddmwilms
Todd W...
Thank You!
Upcoming SlideShare
Loading in...5
×

Social Business Transformation, Presented at #Share13

1,018

Published on

Closing Keynote on Social Business Transformation at #Share13 in San Francisco. Learn that the difference between social business and social media is like shooting a bullet to throwing it.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,018
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social Business Transformation, Presented at #Share13"

  1. 1. ©2013 | BrightEdge Technologies The Social Business Transformation Todd Wilms | Head of Social Strategy @toddmwilms
  2. 2. @TODDMWILMS | #SHARE13 Agenda Introduction and Expectations Developing a Social Business Strategy §  Why §  How §  Where §  What §  Who
  3. 3. @TODDMWILMS | #SHARE13 Intro and Expectations Definition of Social Business: Activities that use social media, social software, and social networks to enable the more efficient, effective, and mutually useful connection between people, information, and assets. These connections can drive business decisions, actions, and outcomes across the enterprise. “ “ MIT SLOAN SCHOOL OF MANAGEMENT
  4. 4. @TODDMWILMS | #SHARE13 Why Transform Transform because something – now or seen in the future – demands it. “Social Business is the transformation to align social with business outcomes.”
  5. 5. @TODDMWILMS | #SHARE13 How To Start Identify: §  Market factors §  Customer behaviors §  Company goals and objectives “Social Business starts with Business Objectives.”
  6. 6. @TODDMWILMS | #SHARE13 Where To Start Start where YOU need it most, based on the values of YOUR organization “Social Business should enhance your company culture, not swim against it” SAP established the Community 10 years ago. Over 2M members, 20k new per month, 4k blogs per day
  7. 7. @TODDMWILMS | #SHARE13 “Social Business is risk tolerance, not ROI” What Not to Do: Don’t get caught in the ROI argument – no one wins. “When an executive asks for ROI, what they mean is ‘reassure me.’ ” What to Do: §  Research - Support with facts/ factoids along the way §  Develop - Strategy tailored for your business §  Decide – Risk tolerance
  8. 8. @TODDMWILMS | #SHARE13 Who can help 1.  Altimeter Group: Charlene Li, Jeremiah Owyang, Susan Etlinger, Brian Solis 2.  AdHocnium: Chris Heuer 3.  Deloitte, McKinsey, MIT Sloan, HBR, IDC, etc. 4.  Search for: social business, business transformation, social selling, collaborative networks, social recruiting, social supply chain, etc. 5.  Or just follow @ToddWilms
  9. 9. @TODDMWILMS | #SHARE13 About Todd Wilms Todd is the Head of Social Business Strategy at SAP. toddmwilms @toddmwilms Todd Wilms
  10. 10. Thank You!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×