Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
Broadband Everywhere                                                                                                      ...
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4G LTE Wireless Broadband Everywhere

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The Future of 4G Wireless Broadband

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Transcript of "4G LTE Wireless Broadband Everywhere"

  1. 1. Broadband Everywhere 2008-10-28 © Ericsson AB 2008 Commercial in confidence 1 Broadband Everywhere (customer presentation) 2008-10-28 Broadband Everywhere From early exploration to basic requirementEricsson AB 2008 1
  2. 2. Broadband Everywhere 2008-10-28 A world of exciting possibilities Broadband in the society Broadband goes mobile Fixed goes faster Broadband moving forward © Ericsson AB 2008 Commercial in confidence 3 Broadband Everywhere (customer presentation) 2008-10-28 Broadband benefits society Individuals, enterprises and governments Industrial growth Sustainable Entertainment society Government Social efficiency Personal Enterprise efficiency efficiency New business opportunities Universal need for services & efficiency gain © Ericsson AB 2008 Commercial in confidence 4 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 2
  3. 3. Broadband Everywhere 2008-10-28 Broadband benefits society 10% of British Telecom employees work from home or from offices with remote access, which has reduced travel with approx. 69 million miles per year. An efficiency benefit of 12% has been measured for Swedish enterprises having broadband access above 2 Mbps. Average days of illness for children was reduced with 50% with telemedicine in a 400 week trial in New York. All 16 regions of Germany has introduced a digital tax declaration system, saving more than10 million Euro per year. © Ericsson AB 2008 Commercial in confidence 5 Broadband Everywhere (customer presentation) 2008-10-28 E-health & e-learning to mass market Improves quality of life Remote consultations Internet as a Alleviating and surgery source of information disabilities Distant learning Information and Taking care of the web consultation young & elderly © Ericsson AB 2008 Commercial in confidence 6 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 3
  4. 4. Broadband Everywhere 2008-10-28 A new generation of entertainment and socializing Second Life claims over 12 million registered users, 900,000 login x month, $7 million real money is spent on virtual goods on the site every day Hundreds of millions of videos watched on YouTube every day. Every minute, 10 World of Warcraft, the hours of video is subscription-based uploaded. online game, has ~11 million players Users of 3UK’s SeeMeTV and O2 UK’s LookAtMe >5 billion songs purchased have paid for more than from iTunes Store. 32 million downloads 50,000 movies purchased since launch or rented every day Facebook attracts over 110 million active users Sources: Apple, (Sep 2008), 3UK (Fed 2008), Facebook worldwide. 30 million (Oct 2008) (Feb 2007), Blizzard (Jan 2008), YouTube (Oct photos uploaded daily. 2008), Second life (Jan 2008) Driven mainly by ”Digital natives” © Ericsson AB 2008 Commercial in confidence 7 Broadband Everywhere (customer presentation) 2008-10-28 “I want my Internet everywhere!” Consumer voices 50% says: “Having 82% use Internet high speed Internet several times a day. everywhere is (96% at least once a day) important to me” 48% agrees: “Computers without an 40% watch less Internet connection traditional television now have no value” than in the past Consumer research shows a migration from dedicated devices per service towards service availability on any device: You watch TV on the PC or mobile phone, you make phone calls from the PC and you expect your TV to have Internet browsing capabilities. Hence, any portable or mobile devices is expected to perform the same tasks as you were used to do at your stationary desktop PC connected to the Internet – The Internet and broadband goes mobile Source: ConsumerLab Internet Frontiers Module 2007; 5 countries; 5 000 respondents (internet users) © Ericsson AB 2008 Commercial in confidence 8 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 4
  5. 5. Broadband Everywhere 2008-10-28 Full Service Broadband Full Service Broadband Users © Ericsson AB 2008 Commercial in confidence 9 Broadband Everywhere (customer presentation) 2008-10-28 Full Service Broadband Residential Enterprise Mobile Mobile Multimedia Internet Internet & VPN IPTV TV Broadband Telephony Full Service Broadband Users © Ericsson AB 2008 Commercial in confidence 10 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 5
  6. 6. Broadband Everywhere 2008-10-28 © Ericsson AB 2008 Commercial in confidence 11 Broadband Everywhere (customer presentation) 2008-10-28 Broadband comes in many flavors Fixed Fixed/nomadic Mobile access wireless access xDSL WiMAX GSM/EDGE Fiber (PON & P2P) ”Fixed Mobile Fiber/VDSL2 HSPA/LTE” WCDMA/HSPA Cable (DOCSIS2 3) Satellite/Terrestrial LTE Unlicensed (WiFi, etc) CDMA2000 Others EVDO Mobile WiMAX © Ericsson AB 2008 Commercial in confidence 12 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 6
  7. 7. Broadband Everywhere 2008-10-28 Impressive broadband growth Broadband subscription forecast 3000 Mobile 2500 Fixed Subscriptions (million) 2000 1500 1000 500 0 2006 2007 2008 2009 2010 2011 2012 2013 Mobile Broadband includes: CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX, Other Fixed broadband includes: DSL, FTTx, Cable modem, Enterprise leased lines Source: Internal Ericsson Mobile broadband 80% of all subscriptions in 2013 © Ericsson AB 2008 Commercial in confidence 13 Broadband Everywhere (customer presentation) 2008-10-28 A world of exciting possibilities Broadband in the society Broadband goes mobile Fixed goes faster Broadband moving forward © Ericsson AB 2008 Commercial in confidence 14 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 7
  8. 8. Broadband Everywhere 2008-10-28 This slide contains forward looking statements Mobile broadband subscriptions 2013 2.4 billion mobile broadband subscriptions 2013 Other CDMA2000 EV-DO Mobile WiMAX HSPA LTE Source: Internal Ericsson © Ericsson AB 2008 Commercial in confidence 15 Broadband Everywhere (customer presentation) 2008-10-28 HSPA – a world wide technology Subscribers by technology HSPA coverage 7000 Reported Subscriptions (million) 6000 3GSM family 5000 4000 3000 2000 1000 0 2006 2007 2008 2009 2010 2011 2012 2013 LTE Commercial HSPA networks HSPA HSPA network launch commitments WCDMA GSM/GPRS/EDGE CDMA Mobile WiMAX Source: GSA – Global mobile Suppliers Analogue & Other Source: Internal Ericsson Association: October, 2008 More than 220 commercial networks in around 95 countries © Ericsson AB 2008 Commercial in confidence 16 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 8
  9. 9. Broadband Everywhere 2008-10-28 More than 800 HSPA-devices From around 130 suppliers 392 HSPA phones, media players, camera (~50%) 340 PC with embedded HSPA, PC cards, USB modems (~40%) 73 wireless routers (~10%) Source: GSA – Global mobile Suppliers Association: September, 2008 © Ericsson AB 2008 Commercial in confidence 17 Broadband Everywhere (customer presentation) 2008-10-28 Consumer electronics is going mobile Three waves of embedding HSPA 1 The notebook for 2 The consumer 3 Other devices: navigation, car business users. notebook. entertainment, - Already here, bundled -Starts to happen now. gaming, cameras offerings with notebook -2011: more than 50% of -Early stages yet. and mobile broadband all new notebooks -Start to see volumes 2011 Mobile Broadband embedded in to the device © Ericsson AB 2008 Commercial in confidence 18 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 9
  10. 10. Broadband Everywhere 2008-10-28 Market growth of notebooks – with embedded mobile broadband 250 200 150 100 100 50 35 15 7 2007 2008 2009 2010 2011 Sources: Berg Insight : Embedded Mobile Broadband Volume, Million Units IDC: WW Notebook Volume yearly sales, Million Units Easy internet access over mobile broadband * Wireless Intelligence July 2007 **Informa, Future Mobile Broadband 2nd edition Sept 2007 © Ericsson AB 2008 Commercial in confidence 19 Broadband Everywhere (customer presentation) 2008-10-28 © Ericsson AB 2008 Commercial in confidence 20 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 10
  11. 11. Broadband Everywhere 2008-10-28 HSPA ecosystem growing fast Operators, suppliers and service providers ~380 companies delivers HSPA - and many more uses it © Ericsson AB 2008 Commercial in confidence 21 Broadband Everywhere (customer presentation) 2008-10-28 HSPA offers true broadband today Part of 3GSM technology family LTE Advanced LTE HSPA Evolution 3G/HSPA 3G Target Peak rate 384 kbps 3.6 Mbps 7/14 Mbps 21/28/42 Mbps ~150 Mbps 1 Gbps 2002 2005 2007 2008/2009 2009 2013 Around 60 operators offer 7 Mbps user speeds or higher today © Ericsson AB 2008 Commercial in confidence 22 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 11
  12. 12. Broadband Everywhere 2008-10-28 Visualize Your Operations 5 seconds over different bandwidths Downlink 2 Mbit/s Image size 1.25 MByte Downlink 384 kbit/s Image size 0.24 MByte Downlink 12 kbit/s Image size 7.5 kByte Downlink 5 kbit/s Image size 3.1 kByte Making a difference for your operations © Ericsson AB 2008 Commercial in confidence 23 Broadband Everywhere (customer presentation) 2008-10-28 Consumer Experience 2008 The Broadband on PC, experience with HSPA Automatic install and configuration Data speeds 0,5-7 Mbps with mean ~2-3 Mbps Latency <100 ms Mobile use in trains and cars Coverage essentially everywhere – Applications handle short interruptions Robust – Connection stays up HSPA provides a robust DSL like Broadband experience © Ericsson AB 2008 Commercial in confidence 24 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 12
  13. 13. Broadband Everywhere 2008-10-28 HSPA enables cost effective broadband to all... Telstra provided HSPA to 98% of pop in 10 months. 18 villages and 15 towns Also rural areas like Mornington Island in provided internet services using Gulf of Carpentaria, Australia HSPA over 120km from serving tower © Ericsson AB 2008 Commercial in confidence 25 Broadband Everywhere (customer presentation) 2008-10-28 Broadband to all and everywhere Not only at home or work Broadband on the move Field operations Supporting Firefighting A flavor of Services & Applications Supporting the Reporting traffic local police situation Connecting the Anywhere Internet access unconnected & Entertainment Medical services © Ericsson AB 2008 Commercial in confidence 26 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 13
  14. 14. Broadband Everywhere 2008-10-28 HSPA enables new business Enterprise Business Effective Fleet Management Improved customer services Broadband on the move Attracts more passengers Preferred choice for longer rides Healthcare to all and everywhere Enhanced consultation service to patients Increased number of patients Mobile connectivity increases productiveness © Ericsson AB 2008 Commercial in confidence 27 Broadband Everywhere (customer presentation) 2008-10-28 Attractive HSPA pricing On par with fixed broadband €26 per month 3.6 Mbps 3 GB Maxis Malaysia €20 per month 7.2 Mbps unlimited 3 Sweden €10 per month (or €40 laptop included) 7.2/1.4 Mbps 10 GB Mobikom Austria Rapid uptake in consumer segment © Ericsson AB 2008 Commercial in confidence 28 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 14
  15. 15. Broadband Everywhere 2008-10-28 Strong growth in data traffic WCDMA & HSPA world average Relative Network Load 5 Packet data 4 3 Voice 2 1 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 07 07 07 07 07 07 07 07 07 07 07 07 Source: Ericsson Packet data outgrows voice traffic © Ericsson AB 2008 Commercial in confidence 29 Broadband Everywhere (customer presentation) 2008-10-28 Mobile broadband grows fast 66% had fixed broadband before getting mobile broadband 50% of mobile broadband only users were new to broadband Less than a year ago 1-2 years ago 3-5 years ago 3% 4% More than 5 years ago 8% Don’t know 53% 32% Source: Ericsson Consumer Lab, Mobile broadband Usage, drivers and barriers study 2008 in Austria, Australia, Sweden and Singapore >50% of mobile broadband users have subscribed less than a year MBB users: When did you subscribe for your current Internet solution? © Ericsson AB 2008 Commercial in confidence 30 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 15
  16. 16. Broadband Everywhere 2008-10-28 Enormous Mobile Broadband potential Have both mobile and fixed 7% broadband 7% 28% Have only MBB 16% Very Interested Potential 42% Rejecters ~15% use MBB today and another 60% are potential users Source: Ericsson Consumer Lab, Mobile broadband Usage, drivers and barriers study 2008 in Austria, Australia, Sweden and Singapore © Ericsson AB 2008 Commercial in confidence 31 Broadband Everywhere (customer presentation) 2008-10-28 Unleashing the potential Build coverage, focus on price and speed Sole MBB users Combined users Potential users 90 80 70 60 50 40 30 20 10 0 Mobility No fixed line Mobility Easy to use Price (Good Easy to Higher Lack of Other when required when at value for subscribe to speed than other (specify) outside home money) equivalent options (i.e. home fixed no available broadband fixed alternative alternative) Source: Ericsson Consumer Lab, Mobile broadband Usage, drivers and barriers study 2008 in Austria, Australia, Sweden and Singapore © Ericsson AB 2008 Commercial in confidence 32 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 16
  17. 17. Broadband Everywhere 2008-10-28 Mobile broadband here & now 34% of combined users use mobile broadband at home The combined users take advantage of the mobility (at friends, commuting out and about) to a larger extent than the sole users 100 90 80 70 60 Sole MBB users Combined users 50 40 30 20 10 0 At home At When on When visiting When In public Other school/work vacation friends commuting places Source: Ericsson Consumer Lab, Mobile broadband Usage, drivers and barriers study 2008 in Austria, Australia, Sweden and Singapore © Ericsson AB 2008 Commercial in confidence 33 Broadband Everywhere (customer presentation) 2008-10-28 HSPA an ARPU booster Delivers voice, broadband and TV/video Mobile broadband will represent close to half of total mobile service revenues in 2012, generating more than USD400 billion. Informa, October 2007 In general, mobile service revenues will continue to increase steadily until 2012, thanks to the growth in non-voice ARPU and active subscription base. Analysis, January 2008 One network delivers all services! © Ericsson AB 2008 Commercial in confidence 34 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 17
  18. 18. Broadband Everywhere 2008-10-28 Radio evolution path EDGE GSM GPRS EDGE Evolution HSPA WCDMA HSPA Evolution LTE 3GPP technologies New Operators CDMA EV-DO UMB 3GPP2 technologies 3GPP technologies has the strongest evolution path © Ericsson AB 2008 Commercial in confidence 35 Broadband Everywhere (customer presentation) 2008-10-28 LTE driving forces Flexible use of spectrum - Flexible bandwidth 1.4 MHz 20 MHz - FDD & TDD operation Reduced TCO - ”Wide pipe” advantage - Flat architecture - Self configuration Excellent user performance - Higher data rates - Lower latency Ericsson commercial release during 2009 © Ericsson AB 2008 Commercial in confidence 36 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 18
  19. 19. Broadband Everywhere 2008-10-28 LTE complements existing tech Cost efficient network evolution – 3G provides coverage everywhere – LTE adds capacity and enables higher peak rates HSPA/CDMA/LTE terminals enables seamless user experience – Commercially available from day 1 – LTE/HSPA and LTE/CDMA mobility and interoperability standardized (3GPP R8) Global acceptance of LTE – A number of operators have chosen LTE as the way forward (Verizon Wireless, DoCoMo, China Mobile, AT&T, Telenor, TeliaSonera...) Smooth migration and lowest introduction cost for LTE thanks to full mobility between 3G and LTE © Ericsson AB 2008 Commercial in confidence 37 Broadband Everywhere (customer presentation) 2008-10-28 HSPA and LTE capacity evolution Downlink spectrum efficiency 2 Bit/Hz 1 0 2006 2007 2008 2009 HSPA R6 HSPA R6 HSPA R7 HSPA & LTE R8 GRAKE/Eq. GRAKE/Eq. 2x2 MIMO 64QAM&MIMO Rx Diversity Simulated under normal radio conditions Twice the capacity with HSPA evolution and LTE © Ericsson AB 2008 Commercial in confidence 38 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 19
  20. 20. Broadband Everywhere 2008-10-28 A world of exciting possibilities Broadband in the society Broadband goes mobile Fixed goes faster Broadband moving forward © Ericsson AB 2008 Commercial in confidence 39 Broadband Everywhere (customer presentation) 2008-10-28 The digital office Working from office as well as distance meeting & working High speed internet in the Live meeting without traveling - office or on the via full size video conferencing Working from home via live move connection to base Example: Telstras Telepresence/video Example: ~ 10 % of BT mobile broadband conferencing - enhancing employees home based enables productivity efficiency, productivity and teleworkers with remote gains of 9-27 % sustainability connectivity, reducing travel by 17% = 69 million miles © Ericsson AB 2008 Commercial in confidence 40 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 20
  21. 21. Broadband Everywhere 2008-10-28 The digital home Increased demand for higher speeds Photo & Video TV sharing Gaming Digital socializing Music Distant working download Next step? © Ericsson AB 2008 Commercial in confidence 41 Broadband Everywhere (customer presentation) 2008-10-28 The digital home and office TV Gaming Distance working Digital Telepresence/video Photo and video socializing conferencing sharing © Ericsson AB 2008 Commercial in confidence 42 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 21
  22. 22. Broadband Everywhere 2008-10-28 A new individual TV experience Personalization Communication Interactivity © Ericsson AB 2008 Commercial in confidence 43 Broadband Everywhere (customer presentation) 2008-10-28 Three residential broadband steps Multi-Stream High Definition Unicast Linear TV Single stream Broadcast New Media Experiences Best effort Internet surf Access: 50 Mbps 1st Generation IPTV Throughput: 10 Mbps Access: 10 Mbps Aggregation: 1:5 Internet surf Throughput: 1 Mbps Access: 5 Mbps Aggregation: 1:10 Throughput: 100 Kbps Aggregation: 1:50 Determining capacity demand for Access, Metro and Edge networks © Ericsson AB 2008 Commercial in confidence 44 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 22
  23. 23. Broadband Everywhere 2008-10-28 This slide contains forward looking statements Strong growth in fixed data traffic Internet and IPTV traffic accelerating Fixed Internet traffic – last mile access Fixed IPTV traffic – last mile access 800 900 700 800 600 700 Yearly Exabytes Yearly Exabytes 600 500 500 400 400 300 300 200 200 100 100 0 0 2006 2007 2008 2009 2010 2011 2012 2013 2006 2007 2008 2009 2010 2011 2012 2013 Source: Internal Ericsson © Ericsson AB 2008 Commercial in confidence 45 Broadband Everywhere (customer presentation) 2008-10-28 This slide contains forward looking statements Fixed broadband subscriptions Fixed broadband subscription forecast 700 600 Subscriptions (million) 500 400 300 200 100 0 2006 2007 2008 2009 2010 2011 2012 2013 DSL Cable Fiber Enterprise leased lines Source: Ericsson Internal © Ericsson AB 2008 Commercial in confidence 46 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 23
  24. 24. Broadband Everywhere 2008-10-28 Transformation to Deep Fiber Access Multiple Deep Fiber alternatives – VDSL2/GPON/PTP Fiber GPON,EPON.. 3 – 4 km Local exchange 1 – 2 km Common Transport Classic ADSL: 8 Mbit/s VDSL2: ~20 Mbit/s ADSL2+: up to 24 Mbit/s DSL Deep VDSL2: ~50 Mbit/s Fiber Access VDSL2: ~100 Mbit/s FTTP (GPON & PTP) : 100 - 2500 Mbit/s Closer to customer to increase speed © Ericsson AB 2008 Commercial in confidence 47 Broadband Everywhere (customer presentation) 2008-10-28 Major FTTH/FTTN projects % of homes passed with fiber Target Year 2007 2006 2007 2008 2010 2008 2010 95% 75% 80% 62% 50% 46% 28% DT Germany Belgacom SBC US Verizon US KT Korea HKBN NTT Belgium Hong Kong Japan Target Homes (million) 11 2 16 20 12 1.8 47 Investment Planned €3bn €300mn €3.4bn €6.7-8bn N/A €100mn €37bn Technology FTTN FTTN FTTN FTTH FTTH FTTH FTTH Source: Cap Gemini 2006 © Ericsson AB 2008 Commercial in confidence 48 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 24
  25. 25. Broadband Everywhere 2008-10-28 A world of exciting possibilities Broadband in the society Broadband goes mobile Fixed goes faster Broadband moving forward © Ericsson AB 2008 Commercial in confidence 49 Broadband Everywhere (customer presentation) 2008-10-28 The new broadband market Competition, consolidation & cooperation Internet Content companies providers Cable TV Mobile operators operators Utilities & Fixed line Municipalities Operators © Ericsson AB 2008 Commercial in confidence 50 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 25
  26. 26. Broadband Everywhere 2008-10-28 The traditional business model The telecom industry Operators Voice Consumers Revenues © Ericsson AB 2008 Commercial in confidence 51 Broadband Everywhere (customer presentation) 2008-10-28 Mastering new business models From simple to complex Operators Consumers Content & service providers Advertising © Ericsson AB 2008 Commercial in confidence 52 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 26
  27. 27. Broadband Everywhere 2008-10-28 Broadband anywhere, to any device Enabled by seamless networks Full Service Broadband © Ericsson AB 2008 Commercial in confidence 53 Broadband Everywhere (customer presentation) 2008-10-28 Connected Digital Home Powered by IMS and DLNA Service network IMS and communication enablers Multi Access Edge Fixed access Mobile access Transport network Home Home Gateway Gateway © Ericsson AB 2008 Commercial in confidence 54 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 27
  28. 28. Broadband Everywhere 2008-10-28 Optimus (Portugal) - Launched in April 2008 Launched under the sub brand Optimus TAG PC soft client that emulates the mobile identity Compatible with MSN mobile messaging client Presence, Voice, Video, Messaging, File sharing, SMS and MMS from soft client Voice and video mail © Ericsson AB 2008 Commercial in confidence 55 Broadband Everywhere (customer presentation) 2008-10-28 FarEasTone (Taiwan) -Launched in August 2007 One phone number Personal ring back tones Intelligent voice mail IMS HSPA PLMN WLAN WiFi Hotspot PC with Soft client Fixed Wireless terminal CS mobile phone WLAN Phone PC with Soft client © Ericsson AB 2008 Commercial in confidence 56 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 28
  29. 29. Broadband Everywhere 2008-10-28 Telefonica (Spain) -Video call service launched Promotion – Get two video phones for 59 Euro New video call service launched June 2007 each and get one year video calls FREE with one number Video calls possible between fixed video phones, 3G mobile phones and the TV (via set- Pricing – 9,9 Euro Flat rate for video calls to top box) landlines – Includes 5% discount on mobile calls to any domestic mobile operator, and 10% discount on international calls © Ericsson AB 2008 Commercial in confidence 57 Broadband Everywhere (customer presentation) 2008-10-28 Conclusions Broadband benefits society, enhancing productivity – Additional spectrum needed to enable broadband everywhere and for all Broadband part of daily life, driving: – Higher access speeds (Fiber, VDSL2) – Increased demand for everywhere access (HSPA/LTE) Moving towards a converged broadband enabled world – With connectivity inbuilt into all kinds of consumer electronic and machines – Enabling a seamless user experience on any device, any service, anywhere © Ericsson AB 2008 Commercial in confidence 58 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 29
  30. 30. Broadband Everywhere 2008-10-28 © Ericsson AB 2008 Commercial in confidence 59 Broadband Everywhere (customer presentation) 2008-10-28Ericsson AB 2008 30

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