Experienced Agent Recruiting Program for 2012 - Cogent Step Recruiting

1. COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING
GROW YOUR BOTTOM LINE IMMEDIATELY
RECRUIT EXPERIENCED, PRODUCTIVE AGENTS
WITH COGENT STEP RECRUITING

2. WHY OUTSOURCE YOUR RECRUITING?
Today’s market is an excellent recruiting environment
• Seasoned professionals are seeking ways to be more productive
• They’ve proven that they are in it for the long haul
• They have experience and want to succeed

3. WHY OUTSOURCE YOUR RECRUITING?
Build a solid foundation for growth
• Create a professional recruiting strategy to grow your bottom line
• Execute that strategy by partnering with Cogent Step Recruiting
• Drive success, don’t wait for it!

4. WHY OUTSOURCE YOUR RECRUITING?
Recruiting experienced, productive agents will...
 Increase your market share
 Make an immediate impact on your bottom line
 Raise your credibility in the marketplace
 Create excitement within your office

5. WHY OUTSOURCE YOUR RECRUITING?
About Cogent Step Recruiting…
• Professional recruiters committed to your growth
We know real estate…
• Combined 60 years of real estate & business experience
We deliver results…
• Distinct advantages of third party recruiting
• Proven principles of outsourced specialization

6. RECRUITING & YOUR BOTTOM LINE
Experienced Agent
Contribution +5 Agents / Year +10 Agents / Year +15 Agents / Year
$10,000 - $25,000
Year 1 $50,000 - $125,000 $100,000 - $250,000 $150,000 - $375,000
Year 2 $100,000 - $250,000 $200,000 - $500,000 $300,000 - $750,000
Year 3 $150,000 - $375,000 $300,000 - $750,000 $450,000 - $1,125,000
Your Bottom Line
Growth After 3
Years
+ $300,000 - $750,000 $600,000 - $1,500,000 $900,000 - $2,250,000

7. COGENT STEP INTENSIFIES YOUR RECRUITING
Step 1… Program Setup
We work with you to…
• Assess your brokerage strengths
• Identify a strong value proposition…clear, concise & impressive
Consult with you about…
• Recruiting best practices, telephone and consultative interview techniques
Collaborate to…
• Set program objectives, timelines & key performance indicators

8. COGENT STEP INTENSIFIES YOUR RECRUITING
Step 2…Send CSR Your Preferred Target List
Step 3…The CSR Team Calls
• Every Prospect is called up to 5 x before we leave a voice mail
• We Call on different days at different times to maximize contact
• Our Objective:
…identify agent prospects who are interested in learning more about you
• We Always:
…leave them with a positive impression of your company!

9. COGENT STEP INTENSIFIES YOUR RECRUITING
Step 4…We Fill Your Recruiting Funnel
• As we call, we engage agents to find any hot buttons
• We notify you immediately upon identifying them as an Agent Prospect
• Some will be ready to meet and others will want to talk to you first

10. COGENT STEP INTENSIFIES YOUR RECRUITING
Step 5…You Book the Face to Face Meetings
For every 400 agents, we…
…Speak directly with 320 Agents; CSR maintains an 80% connect ratio
…Identify ‘interested’ Agents; 10 - 14% of your list or 32 – 45 Agent Prospects
Your goals…
…Hold 20 – 30 Face to Face Agent consultation sessions
…Close 20% - Recruit 4 – 6 Experienced Agents
…Add to your bottom line immediately
…Create excitement and momentum in your office

11. COGENT STEP VALUE
Your Strongest Investment; Recruiting Experienced Agents
400 Target Agents - $2,900 600 Target Agents - $3,900
Investment per agent recruited: Investment per agent recruited:
 2 recruited - $1,450  3 recruited - $1,300
 3 recruited - $970  4 recruited - $975
 4 recruited - $725  6 recruited - $650
 5 recruited - $580  8 recruited - $490

12. WHY COGENT STEP?
Cogent Step will…
 Find and attract the highest value agents for your team
 Create a buzz in your office and in the marketplace
 Help you build more profit into your bottom line
 Assist in demonstrating that Your Company is building for the future…
…. now!

13. COGENT STEP RECRUITING: THE EXPERTS IN OUTSOURCED RECRUITING
CSR OUTSOURCED RECRUITING:
PARTNERING WITH YOU TO HIRE EXPERIENCED AGENTS!
Todd Shyiak, President
Todd.Shyiak@CogentStep.com
250.682.2961
www.CogentStep.com