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Cogent Step Recruiting RPO Program
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Cogent Step Recruiting RPO Program



Recruitment Process Outsourcing for the real estate industry

Recruitment Process Outsourcing for the real estate industry



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Cogent Step Recruiting RPO Program Cogent Step Recruiting RPO Program Presentation Transcript

  • Strategic Recruitment Process Outsourcing
    For the Real Estate Industry
  • Strategic Recruitment Process Outsourcing
    • Today’s market provides an excellent recruiting environment
    • Building & executing on a consistent, professional recruiting
    strategy will enable you to meet today’s demands and build a
    solid foundation for future growth
    • Recruiting Experienced Agents provides a competitive advantage
    that will drive sustainable business success
  • Strategic Recruitment Process Outsourcing
    • Experienced Agents who are determined to thrive in today’s market are extremely valuable;
    Recruiting experienced, producing Agents will:
    • Increase your market share
    • Increase your credibility in the marketplace
    • Make an immediate impact to your bottom line
    • Raise excitement in your office
  • About Cogent Step Recruiting
    • CSR is the Real Estate Industry’s leading provider of strategic Recruitment Process Outsourcing.
    Exclusive RPO for recruiting Experienced Agents:
    • A team of professional, executive recruiters
    committed to your growth
    • Knowledge and experience to recruit the
    highest value Agents
    • Proven principles of outsourced specialization
    • Distinct advantages of ‘third party’ recruiting
  • The $ Importance of Recruiting to Your Bottom Line
  • CSR Manages Your Entire Recruiting Effort
    • Cogent Step Recruiting RPO program setup:
    • Assess Broker’s strengths and identify Agent value proposition
    • Broker training – experienced Agent consultation best practices
    • Set program timelines, objectives, key performance indicators
    • Import Agent prospect list
    • Build CRM reports
    Step 1 – Program Setup
  • CSR’s Recruiting Campaign Creates Excitement & Momentum
    • Cogent Step Recruiting will speak directly with hundreds of experienced Agents in your market:
    • The experienced Agents in your market place that you have identified will all be left with a positive impression of your company and of your determination to growing your market share
    • CSR will immediately notify you with the information we have gathered and with the best time/number to call them
    Step 2 – Positively Communicate Your Value Proposition
  • CSR Connects with & Identifies More Recruiting Prospects
    • Cogent Step Recruiting RPO program speaks directly
    to each experienced agent on your target list:
    • Our executive recruiting team calls each experienced agent until we speak with them (only leaving a voicemail on the 5th try)
    • CSR will identify experienced agents who may not be entirely happy where they are today and/or are interested in hearing what your value proposition is
    Step 3 – Fill Your Recruiting Funnel
  • CSR’s Independent Executive Recruiters Earn the Agent’s Trust
    • As Independent Executive Recruiters, Cogent Step Recruiting gets honest feedback and counsels the Agent to make a decision to move to your office:
    • CSR acts as the agents’ independent third party to the hiring process and obtains honest feedback on your meeting – what they thought of you, your office, your location, your brand and value proposition
    • We consult & learn more about their current issues, their wants and needs and identify potential “hot buttons”
    • We counsel them to make the decision to move to your office
    Step 4 – Obtain Critical Feedback, Consult & Counsel
  • CSR Recruitment Management & Reporting Ensures Success
    • Cogent Step Recruiting weekly report keeps your recruiting funnel organized and workable, tracking the results each week:
    • CSR provides a weekly report on Agent calls and results of our efforts
    • A breakdown of your agent prospect list, by “stage” and “next step” keeps your appointments, follow ups and results organized and concise
    • Meetings and closing percentages allow for an exact calculation of your return on your recruiting investment
    Step 5 – Report The Results
  • CSR’s Strategic Recruitment Process Outsourcing
    Each week, results are clearly reported in our Agent Prospect Report
  • Strategic RPO Program Objectives
    1000 Experienced Agent Prospects:
    • 80% CSR connect rate; speak directly with 800 Agents
    • Identify ‘interested’ Agents; 9 - 12.5% - 70 to 100 Agent prospects
    • 30 – 50 Agent consultation sessions
    • Close 20% - 6 to 10 Experienced Agents recruited
    • Excitement and Momentum built for ongoing recruiting efforts
  • Defining Success - Summary
    • Teaming up with CSR will help you…
    • find and attract the highest value agents for your team
    • create more energy in your office
    • build more profit into your bottom line
    • and demonstrate that Your Company is building for the future…
    …. now!
  • Thank You!
    Contact: Todd Shyiak, President