Cogent Step Recruiting RPO Program


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Recruitment Process Outsourcing for the real estate industry

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Cogent Step Recruiting RPO Program

  1. 1. Strategic Recruitment Process Outsourcing<br />For the Real Estate Industry<br />
  2. 2. Strategic Recruitment Process Outsourcing<br /><ul><li>Today’s market provides an excellent recruiting environment
  3. 3. Building & executing on a consistent, professional recruiting </li></ul> strategy will enable you to meet today’s demands and build a<br /> solid foundation for future growth <br /><ul><li>Recruiting Experienced Agents provides a competitive advantage</li></ul> that will drive sustainable business success<br />
  4. 4. Strategic Recruitment Process Outsourcing<br /><ul><li>Experienced Agents who are determined to thrive in today’s market are extremely valuable; </li></ul>Recruiting experienced, producing Agents will:<br /><ul><li>Increase your market share
  5. 5. Increase your credibility in the marketplace
  6. 6. Make an immediate impact to your bottom line
  7. 7. Raise excitement in your office </li></li></ul><li>About Cogent Step Recruiting<br /><ul><li>CSR is the Real Estate Industry’s leading provider of strategic Recruitment Process Outsourcing.</li></ul>Exclusive RPO for recruiting Experienced Agents:<br /><ul><li>A team of professional, executive recruiters</li></ul> committed to your growth<br /><ul><li>Knowledge and experience to recruit the</li></ul>highest value Agents <br /><ul><li>Proven principles of outsourced specialization
  8. 8. Distinct advantages of ‘third party’ recruiting</li></li></ul><li>The $ Importance of Recruiting to Your Bottom Line<br />$<br />$<br />$<br />
  9. 9. CSR Manages Your Entire Recruiting Effort<br /><ul><li>Cogent Step Recruiting RPO program setup:
  10. 10. Assess Broker’s strengths and identify Agent value proposition
  11. 11. Broker training – experienced Agent consultation best practices
  12. 12. Set program timelines, objectives, key performance indicators
  13. 13. Import Agent prospect list
  14. 14. Build CRM reports </li></ul>Step 1 – Program Setup <br />
  15. 15. CSR’s Recruiting Campaign Creates Excitement & Momentum<br /><ul><li>Cogent Step Recruiting will speak directly with hundreds of experienced Agents in your market:
  16. 16. The experienced Agents in your market place that you have identified will all be left with a positive impression of your company and of your determination to growing your market share
  17. 17. CSR will immediately notify you with the information we have gathered and with the best time/number to call them</li></ul>Step 2 – Positively Communicate Your Value Proposition<br />
  18. 18. CSR Connects with & Identifies More Recruiting Prospects<br /><ul><li>Cogent Step Recruiting RPO program speaks directly</li></ul> to each experienced agent on your target list:<br /><ul><li>Our executive recruiting team calls each experienced agent until we speak with them (only leaving a voicemail on the 5th try)
  19. 19. CSR will identify experienced agents who may not be entirely happy where they are today and/or are interested in hearing what your value proposition is</li></ul>Step 3 – Fill Your Recruiting Funnel<br />
  20. 20. CSR’s Independent Executive Recruiters Earn the Agent’s Trust<br /><ul><li>As Independent Executive Recruiters, Cogent Step Recruiting gets honest feedback and counsels the Agent to make a decision to move to your office:
  21. 21. CSR acts as the agents’ independent third party to the hiring process and obtains honest feedback on your meeting – what they thought of you, your office, your location, your brand and value proposition
  22. 22. We consult & learn more about their current issues, their wants and needs and identify potential “hot buttons”
  23. 23. We counsel them to make the decision to move to your office</li></ul>Step 4 – Obtain Critical Feedback, Consult & Counsel<br />
  24. 24. CSR Recruitment Management & Reporting Ensures Success<br /><ul><li>Cogent Step Recruiting weekly report keeps your recruiting funnel organized and workable, tracking the results each week:
  25. 25. CSR provides a weekly report on Agent calls and results of our efforts
  26. 26. A breakdown of your agent prospect list, by “stage” and “next step” keeps your appointments, follow ups and results organized and concise
  27. 27. Meetings and closing percentages allow for an exact calculation of your return on your recruiting investment</li></ul>Step 5 – Report The Results<br />
  28. 28. CSR’s Strategic Recruitment Process Outsourcing<br />Each week, results are clearly reported in our Agent Prospect Report<br />
  29. 29. Strategic RPO Program Objectives<br />1000 Experienced Agent Prospects:<br /><ul><li>80% CSR connect rate; speak directly with 800 Agents
  30. 30. Identify ‘interested’ Agents; 9 - 12.5% - 70 to 100 Agent prospects
  31. 31. 30 – 50 Agent consultation sessions
  32. 32. Close 20% - 6 to 10 Experienced Agents recruited
  33. 33. Excitement and Momentum built for ongoing recruiting efforts</li></li></ul><li>Defining Success - Summary<br /><ul><li> Teaming up with CSR will help you…
  34. 34. find and attract the highest value agents for your team
  35. 35. create more energy in your office
  36. 36. build more profit into your bottom line
  37. 37. and demonstrate that Your Company is building for the future…</li></ul>…. now!<br />
  38. 38. Thank You!<br />Contact: Todd Shyiak, President<br /><br />250.682.2961<br /><br />