Venture Capitalists                      Randy Calderone
Entrepreneurs
Risk       Time
TimeCost           Quality       SCOPE
Risk              [luxr]       Time
MinimumViableProduct
MinimumViablePublishing
MMVP
Pre-Sales   •Letter of Intent            •Orders with Pending Charge
Concierge   “Be The Book”
Smaller Pieces   •Serializations                 •Features                 •Blogs
The Unbook   •Working Software
UpdatingCommenting Integration
Thanks!http://oreil.ly/everybookis
Bits and Pieces
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books
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Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books

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Using Lessons from the Toyota Production System and world of Lean Startups, it is possible to reduce commercial risk and reenvision how books are created and distributed.

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  • Harry Ransom Center at University of Texas at Austin 180 printed48 known to exist20 complete copies1 of five
  • In the end, it was his cash flow and equity structure that did him in. After pivoting from one business to another, solving myriad technology problems with keen insight, recruiting a team, raising capital, perfecting his product through secret alphas and public betas, launching his business, finding customers, and earning revenue, the founder's main investor called in his loan and, in a nasty legal battle, took possession of most of the company's assets.Jarvis, Jeff (2012-02-27). Gutenberg the Geek (Kindle Single) (Kindle Locations 5-8). . Kindle Edition.
  • Middlemarch, Sherlock Holmes, White Fang,Tarzan, Foundation, DuneOld Curiosity Shop by Charles Dickens (1840-1841) in Master Humphreys Clock, book in 1841Bonfire of the Vanities by Tom Wolfe (July 1984 to August 1985, 27 installments) in Rolling Stone, spent two years rewriting the book, Sherman McCoy writer -> bond salesman, book in 1987
  • Jay Cross and Dave Gray
  • “The Probability That a Real-Estate Agent Is Cheating You (and Other Riddles of Modern Life)” in NYT Magazine August in 2003Loud and Clear in Stanford Innovation Journal
  • Minimum Viable Publishing: 5 Ways to Reduce Risk When Creating Books

    1. 1. Venture Capitalists Randy Calderone
    2. 2. Entrepreneurs
    3. 3. Risk Time
    4. 4. TimeCost Quality SCOPE
    5. 5. Risk [luxr] Time
    6. 6. MinimumViableProduct
    7. 7. MinimumViablePublishing
    8. 8. MMVP
    9. 9. Pre-Sales •Letter of Intent •Orders with Pending Charge
    10. 10. Concierge “Be The Book”
    11. 11. Smaller Pieces •Serializations •Features •Blogs
    12. 12. The Unbook •Working Software
    13. 13. UpdatingCommenting Integration
    14. 14. Thanks!http://oreil.ly/everybookis
    15. 15. Bits and Pieces

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