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Top10 mistakes growing marketing agencies make
 

Top10 mistakes growing marketing agencies make

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    Top10 mistakes growing marketing agencies make Top10 mistakes growing marketing agencies make Presentation Transcript

    • TOP 10 MISTAKES GROWING MARKETING AGENCIES MAKE
    • 2 Top 10 Mistakes Growing Marketing Agencies Make A GUIDE FOR MARKETING AGENCIES AND OTHER PROFESSIONAL SERVICES FIRMS Introduction You’re living the dream. smoother.
    • dream coming true. Then reality reared its head. and got busy. the business. It might be arrogance. 3 Top 10 Mistakes Growing Marketing Agencies Make RESTING ON YOUR LAURELS AFTER A NEW BUSINESS WIN 1 $!! ! ! $$ $ #
    • vincing case to the other three. street. 4 Top 10 Mistakes Growing Marketing Agencies Make PITCHING EVERY NEW-BUSINESS OPPORTUNITY – GOOD, BAD OR UGLY 2#
    • 5 Top 10 Mistakes Growing Marketing Agencies Make KNOWINGLY TAKING ON A PROBLEM CLIENT 3 good days. Do not let that be you. Ever. Taking on a notorious client and thinking you can change them is like buying a Porsche #
    • 6 Top 10 Mistakes Growing Marketing Agencies Make BEING DOMINATED BY ONE HUGE CLIENT 4#
    • rather leaky vessel. 7 Top 10 Mistakes Growing Marketing Agencies Make NEW BUSINESS EFFORTS CAUSE CURRENT CLIENT NEGLECT 5#
    • 8 Top 10 Mistakes Growing Marketing Agencies Make FAILING TO IDENTIFY SPECIFIC SERVICE PARAMETERS TO THE RETAINER AGREEMENT 6#
    • 9 Top 10 Mistakes Growing Marketing Agencies Make NOT BUILDING SCALABILITY INTO ALL YOUR PROGRAMS 7#
    • some aren’t. 10 Top 10 Mistakes Growing Marketing Agencies Make NO STAFFING PLAN WHEN YOU LAND THAT BIG ACCOUNT 8#
    • Most of us have several things we do well but one thing we can just knock out of the park. So when we’re a small agency we tend to hone in on our strengths and/or those things we love working on, which usually means we do great work. But as growth occurs, clients are going to want more than what exists in your sweet spot and you risk losing a client? Clients who need multiple services don’t want to have to deal with two or three shops, especially small skill set of yours into a big one. 11 Top 10 Mistakes Growing Marketing Agencies Make BEING TOO SPECIALIZED AND ALIENATING YOUR AUDIENCE 9# DOWNLOAD 7 New Services to Grow Your Agency
    • What are you worth? What should it cost for a client to access your talent and time? These are simple questions to answer when you’re small. Once growth happens there are more considerations. pricing structures, but four of the most common are: Cost-plus Target-return — you need to know your entire investment and cost in order to calculate the price Value-based — based on the actual value your clients will get from the product or service you sell Psychological — takes into account the clients’ perception of your pricing And there’s another consideration: there’s nothing wrong with pricing yourself competitively; you don’t want to become the discount option by low-balling your pricing. Becoming known as the discount brand shows no respect for the agency you’re trying to build. It doesn’t earn any either. ONE FINAL BONUS MISTAKE breath and relax. And, while taking the occasional breather is always important, one thing you shouldn’t do is stop providing new and innovative services to your clients. One of those services — and, yes, this is where our sales pitch happens — might be marketing automation, which is where you provide automated systems to help your clients generate and nurture leads. Optify delivers a simple digital marketing software suite that does exactly that. 12 Top 10 Mistakes Growing Marketing Agencies Make NOT HAVING A PRICING STRUCTURE 10# DOWNLOAD The Ultimate Pricing eBook for Digital Marketing Agencies
    • Simple Digital Marketing Software Interested? Get in touch. Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform eliminates the need for standalone tools and empowers agencies to easily create and manage demand generation programs across multiple websites, nurture and score the hottest prospects, prioritize the highest performing programs and streamline co-branded reporting of client results - all from one login. Our award-winning software suite includes search engine optimization, email marketing, social media marketing, landing pages, lead scoring and tracking, contact management as well as our industry unique Optify Connect. In addition, large clients and advanced implementations utilize the Optify API and deep integration with Salesforce.com for delivering custom reporting and integrated lead generation using CRM. Optify’s agency-friendly product and pricing model enables our agency customers to quickly transition more clients from projects to retained engagements, expand the breadth of service dramatically reduce the amount of time spent on data aggregation and client reporting. LEAD GENERATION MARKETING AUTOMATION LEAD INTELLIGENCE SALES ENABLEMENT CAMPAIGN RESULTS WEBSITE WITH OPTIFY OUR CLIENTS CONTACT US 206.388.4234 info@optify.net WWW.OPTIFY.NET