2014-15 Product Management Survey Results
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This document summarizes the results of the 15th Annual Product Management and Marketing Survey conducted by Pragmatic Marketing. The survey was completed by 1,300 product management and marketing professionals between November and December 2014. Key findings include that over 90% of respondents were somewhat or very technical, over 60% were male, and over 40% had a Master's degree. The survey also found that product managers spend varying amounts of time on different activities, with higher salaries associated with more time spent on strategic activities and customer discovery.
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2014-15 Product Management Survey Results
- 1. 2014-2015 Annual Product Management & Marketing Survey (and your career) Todd Middlebrook, Instructor
- 2. About the Survey The 15th Annual Product Management and Marketing Survey was conducted by Pragmatic Marketing between November 19, 2014 and December 19, 2014 and was completed by 1,300 product management and marketing professionals.
- 4. The Roster 93% Somewhat or Very Technical 37% 35 to 44 Years Old 44% Have Master’s Degree 61% MALE
- 5. VERSATILE PLAYERS More than 20% of respondents have also held the position of product owner, project manager, business analyst or programmer. The Roster
- 6. The Roster For every 1 product manager at a company there are: WHO MAKES UP THE REST OF ROSTER?
- 7. The Roster WHO IS CALLING THE PLAYS? Report up through variety of different departments
- 14. Salary Cap Total Compensation in Thousands (US Dollars)
- 15. Salary Cap Average Salary (US Dollars)
- 16. Salary Cap Average Salary (US Dollars)
- 17. Salary Cap What Factors determine whether someone made more or less than average salary?
- 18. Salary Cap
- 19. STRATEGY EXECUTION Pragmatic Marketing Framework™ The market-driven model for managing and marketing technology products
- 20. STRATEGY EXECUTION Pragmatic Marketing Framework™ The market-driven model for managing and marketing technology products $7,000 More time focused on Strategy Activities
- 21. STRATEGY EXECUTION Pragmatic Marketing Framework™ The market-driven model for managing and marketing technology products $7,000 More time focused on Strategy Activities $9,500 More time determining how to make products fly off shelf
- 22. STRATEGY EXECUTION Pragmatic Marketing Framework™ The market-driven model for managing and marketing technology products $7,000 More time focused on Strategy Activities $9,500 More time determining how to make products fly off shelf $11,250 More time discovering new opportunities: interviewing Customers (5+ hrs/mo), Win/Loss (2+ hrs/mo), AND Potentials (2+ hrs/mo)
Editor's Notes
- NEARLY ¼ IN ROLE 6-10YRS OVER 50% IN POSITION < 3 YEARS 83% < 6 YEARS 20% HELD OTHER POSITIONS
- 1 PM / 5 ½ Engineers or Sales Person .2 UX Designer / 1 PM
- 32% in a “Product Management” dept 22% to Pres/CEO 11% to Dev/Engineering
- In general, 28% Strategic and 72% Tactical Depends on their focus: 40% Deciding what goes in Products 22% GTM 38% Equal
- Regardless: 29hrs/Mo Email and 39hrs in meetings
- New Opps by interviewing customers, recent evaluators, and untapped, potential customers 2x MORE INTERVIEWING CURRENT CUSTOMERS
- Objective analysis of a potential market opportunity to provide a basis for investment. Equal New and Current Initiatives
- More time Illustrating Product Vision than ensuring targeted segments are large enough to support the current and future business of the product
- Spend fraction of time describing Buyer Reqs to Dev, Marcom, Sales
- 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA
- 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA
- 100 – 120K US Salary 10K Bonus on Rev or MBO CANADA