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Ever wonder how to *use* all this big data everyone is talking about? This deck is from a speech I gave at Vocus Demand Success 13 where I offered a framework to inform what marketers should expect to do with big data. I also had the rare pleasure of actually proving Seth Godin wrong about something (but that will be in the video to follow). Thanks to Bob Ellsworth for letting me take a shot at talking about big data for once.