Do you think you know the ideal marketing messages and methods to capture the attention of today’s new consumer? Today's Garden Center's 10% Project: Expanding The Customer Base has conducted focus groups within key consumer demographics to learn what they think about gardening and garden centers.
In this presentation, learn the results: what keeps them from gardening more often, why they like big box stores and what they think you should be doing to attract them to your store. Michigan State's Bridget Behe and Emory University's Susan Hogan share the findings.
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