7 Habits of Highly Effective Personal Trainers

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Being an exceptional personal trainer (or any career one may choose) doesn’t happen by accident. Mastering a skill and becoming a market leader requires hard work and a concrete plan. This …

Being an exceptional personal trainer (or any career one may choose) doesn’t happen by accident. Mastering a skill and becoming a market leader requires hard work and a concrete plan. This presentation outlines the seven habits employed by highly effective (and successful) personal trainers.

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  • 1. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS Presented by
  • 2. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS WHEN IT COMES TO BUSINESS ... NOT ALL TRAINERS ARE CREATED EQUAL. Presented by
  • 3. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS GREAT PERSONAL TRAINERS AREN’T BORN ... THEY ARE MADE. THIS REQUIRES: • A PROVEN STRATEGY • HARD WORK • DETERMINATION • DEDICATION TO SUCCESS Presented by
  • 4. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS THE SAME HOLDS TRUE FOR RUNNING A SUCCESSFUL PERSONAL TRAINING BUSINESS. THESE BUSINESS OWNERS MAKE SUCCESS AN EXPECTATION AND A DAILY HABIT WHEN OPERATING THEIR BUSINESS. Presented by
  • 5. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS Presented by
  • 6. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 1 number PERSONAL TRAINING IS TREATED AS A BUSINESS (NOT A HOBBY) A successful personal training business starts off with a well thought out plan and strategy, including: • A business plan • An outline including business operations and finances • Sales and marketing strategies Presented by
  • 7. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 2 number REGULARLY SETS (AND ACHIEVES) THEIR GOALS Goals should be specific, measurable, attainable, realistic/relevant, and on a timeline (S.M.A.R.T. goals). Goals for a personal training business may include: • Number of clients • Amount of revenue • Timeline to open first location • Timeline to sell the business (retirement) Presented by
  • 8. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 3 number MANAGES THEIR TIME EFFECTIVELY Personal trainers need to carefully manage the time needed to train clients and operate their business, including: • Effective appointment scheduling • Setting a standard work schedule • Setting time aside for business administration Presented by
  • 9. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 4 number FOCUSES THEIR ATTENTION ON CLIENT SATISFACTION AND CARE The goal of a successful personal training business is to provide clients with exceptional service. When clients are satisfied and happy with their results, they are more likely to: • Continue with their personal training • Refer friends and family • Provide testimonials Presented by
  • 10. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 5 number MAKES CONTINUING EDUCATION AND LEARNING A PRIORITY It is important for personal trainers to keep current and know “what’s new” and strategies proven to help them improve their business. Continuing education courses and workshops: • Provide personal trainers with ways to differentiate themselves from their competitors. • Keep personal trainers up to date with what is new and what other personal trainers may be adding to their service offering. • Provide personal trainers with new and innovative tools to help them run their businesses better. • Make personal training more fun and exciting! Presented by
  • 11. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 6 number CREATES A STRONG BRAND FOR THEIR BUSINESS A brand is a what differentiates one personal trainer’s services from others in the market. Elements of an effective personal trainer’s brand include: • A business logo • Business slogans and tag lines • Quality written content (website, brochures, etc.) • Unique programs and services (branded programs, DVDs) • His/her appearance/attire • His/her communication style Presented by
  • 12. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS 7 number CREATES A HIGH VALUE OF WORTH FOR THEIR BUSINESS Successful personal trainers create a high value for their services. When determining the value of your services: • Don’t undervalue your services. • Don’t overvalue your services. • Be confident in your ability to deliver services that dictate the price. Presented by
  • 13. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS THERE ARE ESSENTIALLY TWO THINGS GETTING IN THE WAY OF A PERSONAL TRAINER’S SUCCESS IN BUSINESS: 1.  THE ABILITY TO COMMIT TO A BUSINESS PLAN 2.  HE WILLINGNESS TO DEDICATE T THE TIME AND EFFORT NEEDED TO REACH THEIR BUSINESS GOALS Presented by
  • 14. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS THE CHOICE IS YOURS. Presented by
  • 15. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS This information provided is an excerpt from: The Business of Personal Training: Essential Guide for the Successful Personal Trainer (By: Andrea Oh) For more information visit www.businesspersonaltraining.com Presented by
  • 16. SEVEN HABITS OF HIGHLY EFFECTIVE PERSONAL TRAINERS THANK YOU! www.todaysfitnesstrainer.com Presented by