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Using Social Media To




                              Sergio Rossi




 Put Your Best Foot Forward

 © 2010 Bloomberg Ma...
Conversation Guide
1. Why a step beyond a resume to You
as the “brand?”


2. What is Twitter, why should I care
& how can ...
What does social media
    recruitment mean to you?




7 +11 + 27 + 11 = 56%

© 2010 Bloomberg Marketing
Your Personal(ity)
                            Brand
                  Consistency X Platforms
                Influences ...
Interactive Exercise:

                      Your Personal(ity)
                            Brand
                  Q: Wha...
Twitter is:

                             140 Character

                             Web & Mobile

                      ...
Book Sale From Tweets            @Tishgrier– 1088
                                 @Simmsjenkins – 861
                   ...
© 2010 Bloomberg Marketing
Real Time Job Board              Search,twitter.com




    © 2010 Bloomberg Marketing
Your Twitter
                             Customized Job Board




© 2010 Bloomberg Marketing
8 Twitter Tips
1. Twitter Handle
    Every character counts
2. Your Twitter Page
    Link to your LinkedIn page if you d...
8 Twitter Tips
5. Identify Followers
       In your industry
       In the companies you want to work with
       Of in...
FACEBOOK
                                   Pages Groups
Personal




      © 2010 Bloomberg Marketing
FACEBOOK
 Pages                          Personal   Groups




   © 2010 Bloomberg Marketing
FACEBOOK
Groups                          Personal   Pages




   © 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
© 2010 Bloomberg Marketing
Resources
  Free eBook
http://www.chrisbrogan.com/free-ebook-using-the-social-web-to-find-work/
  Twitter Job Search
    h...
Csprinks



                             All our dreams can come true--if we
                             have the courage...
From Diva Marketing To YOU!
                  Toby Bloomberg
               Bloomberg Marketing/
                   Diva M...
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Using Social Media To Put Your Best Foot Forward For Your Job Search

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Social media tools can be used to create a digital bio that can represent you far better than a static paper resume. How do you use social media tools to ensure that your personal style comes across? This is a fun approach to social media for your job search.

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Transcript of "Using Social Media To Put Your Best Foot Forward For Your Job Search"

  1. 1. Using Social Media To Sergio Rossi Put Your Best Foot Forward © 2010 Bloomberg Marketing
  2. 2. Conversation Guide 1. Why a step beyond a resume to You as the “brand?” 2. What is Twitter, why should I care & how can it help me? 3. What is Facebook, why should I care & how can it help me? © 2010 Bloomberg Marketing
  3. 3. What does social media recruitment mean to you? 7 +11 + 27 + 11 = 56% © 2010 Bloomberg Marketing
  4. 4. Your Personal(ity) Brand Consistency X Platforms Influences Social Media: 1. Content Direction 2. Tonality 3. Expectations 4. Boundaries © 2010 Bloomberg Marketing
  5. 5. Interactive Exercise: Your Personal(ity) Brand Q: What kind of shoe fits your personal style? Q: How will your “shoe image” influence: 1. Contact Direction 2. Tonality 3. Expectations 4. Boundaries © 2010 Bloomberg Marketing
  6. 6. Twitter is: 140 Character Web & Mobile Real Time Amazing virtual WOM EasyEasyEasy Addictive! © 2010 Bloomberg Marketing
  7. 7. Book Sale From Tweets @Tishgrier– 1088 @Simmsjenkins – 861 @tobydiva – 4563 © 2010 Bloomberg Marketing
  8. 8. © 2010 Bloomberg Marketing
  9. 9. Real Time Job Board Search,twitter.com © 2010 Bloomberg Marketing
  10. 10. Your Twitter Customized Job Board © 2010 Bloomberg Marketing
  11. 11. 8 Twitter Tips 1. Twitter Handle  Every character counts 2. Your Twitter Page  Link to your LinkedIn page if you don’t have a website or blog  Use the bio to include your job pitch 3. Your Avatar  People relate to people 4. Content Direction  Cues about You reinforce your brand  Who are you writing (for)?  Value, information, personality, relationship building, ask questions, be helpful  Establish yourself as a knowledgeable resource © 2010 Bloomberg Marketing
  12. 12. 8 Twitter Tips 5. Identify Followers  In your industry  In the companies you want to work with  Of interest … 6. Listen to the conversations before jumping in 7. Join in  @tobydiva .. Chat with Tweeters  RT .. Retweet the highest complement .. Or a spam tactic  # Tag conversations 8. Monitor tweets: http://searchtwitter.com © 2010 Bloomberg Marketing
  13. 13. FACEBOOK Pages Groups Personal © 2010 Bloomberg Marketing
  14. 14. FACEBOOK Pages Personal Groups © 2010 Bloomberg Marketing
  15. 15. FACEBOOK Groups Personal Pages © 2010 Bloomberg Marketing
  16. 16. © 2010 Bloomberg Marketing
  17. 17. © 2010 Bloomberg Marketing
  18. 18. © 2010 Bloomberg Marketing
  19. 19. © 2010 Bloomberg Marketing
  20. 20. Resources Free eBook http://www.chrisbrogan.com/free-ebook-using-the-social-web-to-find-work/ Twitter Job Search http://www.twitjobsearch.com/ http://search.twitter.com / http://mashable.com/2009/03/13/twitter-jobs/ http://www.job-hunt.org/job-search-news/2009/06/09/top-50-employers-recruiting-on- twitter/ Twitter Find People of Interest http://www.twellow.com/ Twitter Platforms http://www.tweetdeck.com/beta/ www.hootsuite.com Lots of Information http://www.job-hunt.org/index.htm http://www.tripwiremagazine.com/2009/04/enormous-twitter-toolbox.html l © 2010 Bloomberg Marketing
  21. 21. Csprinks All our dreams can come true--if we have the courage to pursue them." - Walt Disney - © 2010 Bloomberg Marketing
  22. 22. From Diva Marketing To YOU! Toby Bloomberg Bloomberg Marketing/ Diva Marketing www.divamarketingblog.com @tobydiva © 2010 Bloomberg Marketing
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