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Social Media Builds Brand Value
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Social Media Builds Brand Value

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As customers come to expect the opportunity to interact on the social web with (hopefully!) the people who are behind brands, marketers must address aspects of social media that impact brand value and …

As customers come to expect the opportunity to interact on the social web with (hopefully!) the people who are behind brands, marketers must address aspects of social media that impact brand value and perception.

Published in Business , Technology
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  • 1. People are here for three reasons: 1. To learn new things 2. To share their Bloomberg Marketing passions © 2010 knowledge and 3. To network. Build Your Brand Value Through Social Media Developed & Faclitated: Bloomberg Marketing
  • 2. Conversational Guide i. How can social media help tell the story of your Brand? ii. Can you be a steward of your Brand while maintaining your authenticity? © 2010 Bloomberg Marketing iii. How can you integrate social media into DNA of a Brand?
  • 3. Is it possible that the new consumer driven social networks - consumers connect through concepts, ideas, values and icons, created and related to other people through electronic interchanges filled with pictures, words, music and the like, not by marketers and manufacturers and the © 2010 Bloomberg Marketing communication experts will be the new 21st century brand? Don E. Schultz, Northwestern University
  • 4. i. How can social media help tell the story of your Brand? Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. - Bill Bernbach Be 2010 Bloomberg Marketing © Different 1. "Our brand is the only _____ that ______." Caution! Can reality can sustain your claims?
  • 5. © 2010 Bloomberg Marketing Our mission is to inspire more New Zealanders to read more; to promote reading in general, but particularly to represent and promote New Zealand writing and writers – our own artists, stories and points of view. We want our contribution to encouraging reading and promoting New Zealand writers to be innovative and effective.
  • 6. 2. What is .. The Essence of Your Brand Value In 3 Words?
  • 7. © 2010 Bloomberg Marketing
  • 8. 3. Who Do You Want To Talk With? 4. Why? Communities Blogging & Virtual Micro-posts Worlds Content / Media eCommerce Sharing Audiences © 2010 BloombergB2E) (B2B, B2C, Marketing Technology Utilities & Platforms Applications Rich Media Wikis Mobile Complements of 5. Which Social Media Tool/s?
  • 9. Conversations That Educate © 2010 Bloomberg Marketing
  • 10. II. Can you be a steward of your Brand while maintaining your authenticity? © 2010 Bloomberg Marketing
  • 11. II. How can you integrate social media into DNA of a Brand? © 2010 Bloomberg Marketing
  • 12. © 2010 Bloomberg Marketing United Linen
  • 13. Build Your Brand Value Through Social Media i. How can social media help tell the story of your Brand? © 2010 Bloomberg Marketing ii. Can you be a steward of your Brand while maintaining your authenticity? iii. How can you integrate social media into DNA of a Brand?
  • 14. Build Your Brand Value Through Social Media 1. Our brand is the only _____that _____. (Difference) 2. What is the essence of your brand in 3 words? (Brand Values) 3. Who do you want to talk with? (Target Audience) 4. Why? (Strategy) 5. What Social Media Tools? (Tactics)
  • 15. Forget your perfect offering There is a crack, a crack in everything That's how the light gets in. Leonard Cohen
  • 16. Toss of a pink boa From Diva Marketing To You! www.divamarketingblog.com toby@bloombergmarketing.com @Tobydiva