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Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
Modern Marketing On A Budget
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Modern Marketing On A Budget

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Created for the Consortium for Entrepreneurial Education …

Created for the Consortium for Entrepreneurial Education
Learn the 4 Steps to Social Media Success
Learn from examples from Twitter, Facebook, Linkedin, Pinterest and Blogs
Learn from case study about how Microsoft used Pinterest to launch a new product
Additional resouces included: Social Media Planning Guide, Create your social media guidelines forms, blog content ideas and more.

Published in: Social Media, Technology, Business
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Transcript

  • 1. Your Social Media Guide Toby Bloomberg - @tobydiva CMG, Director of Social Media Integration 2012 Modern Marketing On A Budget
  • 2. 4 Steps To Social Media Success
  • 3. 4 Steps To Social Media Success 1. Customers
  • 4. 4 Steps To Social Media Success 2. Content
  • 5. 4 Steps To Social Media Success 3. Care
  • 6. 4 Steps To Social Media Success 4. Communicate
  • 7. People like to do business with people they like. “People-based relationships and performance will continue to be the most important formula for success.” Lorraine Tribe, Quest Personnel
  • 8. Source: Forrester Research Then
  • 9. Source: Forrester Research Now
  • 10. Social Media/Networks: -Facebook Content  Sharing work  Research Share Conversation
  • 11.  Educate  Emotional Connection  Entertain Relevant
  • 12. Teacher PTA
  • 13. Social Media/Network: Twitter Content  Professional opportunity Share Conversation
  • 14. Twitter: Principal
  • 15. Twitter: During Class Students can ask questions as you teach Students can answer each other’s questions when they arise Classrooms can collaborate by giving each other advice on different topics: test prep advice, grammar tips, etc… Students can summarize larger pieces of text in 140 characters or less Classrooms can share rules for specific subjects Students can ask questions/answer questions from students in other rooms, schools, states, etc… Students can use it as a publicly written Think Aloud Teachers can invite community members and parents to view a window into your classroom during a specific time From twitter4teachers Thinking Aloud
  • 16. Social Media/Networks: LinkedIn Content  Member question Share Conversation
  • 17. What’s A Blog? An online journal which produces fame without wealth for pajama-clad scribes, known as bloggers, who write so well they don’t need editors and survive by eating ramen noodles and Tang powder from a spoon. Heard if from Scrappleface blog
  • 18. Social Media/Networks: Blog Content  Thought leadership through social networking crowd sourcing Share Conversation
  • 19. Blog: Classroom Teacher + Students
  • 20. Blogs: Principals & School BusDrivers
  • 21. Social Media/Networks: Pinterest Content: Pins Share Conversation
  • 22. Bio Boards Benefits • Personal branding •Thought leadership • Subject matter expert • Look behind the resume • Highlight what’s important
  • 23. Pinterest Case Microsoft Product Launch Contest “Since we had such great artists that designed amazing art on our mice, Pinterest proved to be a great vehicle to promote this initiative.” BJ O’Hare, Microsoft
  • 24. Pinterest Contest: Product Design Launch Microsoft – Case Study Why Pinterest • New mouse designs expressive and appeal to people looking for ways to personalize their everyday life. • Use Microsoft designer mouse pins to “decorate” boards Goals • Generate awareness of the new colors and artist designs through engagement with an audience • Increase followers of Microsoft boards • Generate repins Awareness •Microsoft social networks: Facebook, Twitter, blogs, TechTuesday tweet chat (#winchat/@windows)
  • 25. Pinterest Contest: Product Design Launch Microsoft – Case Study Engagement Tactic • Added new images every few are fresh pins for people to use Research Analysis • Designs vs color images pinned • Rerepinning the contest pin • Pin & board descriptors • Group of images vs single item images • Product images vs lifestyle images. From Diva Marketing Interview with BJO’Hare http://bit.ly/1rXcHGZ
  • 26. Before You Begin To Pin 1. How can you leverage and integrate social visual communications to support your brand story? • Goals • Brand values • Brand promise 5. What is Success? • What are your metrics? 6. How will you manage social visual challenges? • What to pin e.g. images & sites • What not to pin e.g. images & sites • Watermarks • Key words 7. How will you create awareness?
  • 27. Return On Social Media Define success – based on goals and objectives • ROI/revenue • ROO/return on objectives • ROE/return on engagement • Such as:  Reinforce branding  Improve customer service/product support  Lead generation/new business opportunities  Loyalty marketing  Customer feedback  Search engine rankings  Sharing internal knowledge  Executive leadership  Increased awareness  Media attention  Learnings
  • 28.  Objectives  Goals  Identify target audience  Who  Where are they online?  What are they doing?  How do they want to engage with the (people of) brand  Determine tactics  Listen to digital conversations  How will social media tactics integrate into current and future initiatives?  Determine metrics for success  Quantitative: Web analytics, followers, friends, likes, shares,  Go Behind The Numbers  New Value: longevity of digital, halo effect of influencers,  Determine awareness program Social Media Planning Guide 1:00p
  • 29. Social Media Platform Who will you friend, follow, connect, etc.* Personal Sharing Scale of 1-5 Blog Facebook Twitter Podcast Video Google+ LinkedIn Pinterest *Colleagues, clients, friends, vendors, media, etc. ** Scale of 1-5 where 1 means no personal sharing, 5 means a lot. Getting Started: On Your Terms
  • 30. Top 11 Blog Post Ideas 1. Instructional - How to do 2. Informational – Passing along information 3. Top List – a la David Letterman’s 4. Profiles – Highlight employees 5. Interviews – Customers, parents, students 6. Inspirational - Success stories 7. Book Reviews 8. Survey/ polls 9. Resources 10. Video - Incorporate videos into a text
  • 31. 4 Steps To Social Media Success 1. Customers 2. Content 3. Care 4. Communicate
  • 32. Without leaps of imagination or dreaming, we lose the excitement of possibilities. Gloria Steinem
  • 33. Join The Conversation With Me! www.Divamarketingblog.com @tobydiva http://www.pinterest.com/tobydiva/my-bio-a-little-beyond http://about.me/tobybloomberg www.linkedin.com/in/tobybloomberg/ Social Media GPS .. a free eBook A Guide To Social Media 1 Tweet At A Time http://www.box.net/shared/0n18eeycl4 Reach out if I can help with your social media strategy

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