Beyond A Tweet
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Beyond A Tweet



Twitter for business. Created for BlogPaws 2013.

Twitter for business. Created for BlogPaws 2013.



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Beyond A Tweet Beyond A Tweet Presentation Transcript

  • Beyond A TweetTwitter For Pet BusinessesYour Social Media GuideToby Bloomberg
  • Toby Bloomberg - My Life In Social MediaI
  • Our Game PlanPlan IAudience Segment/sEngageContentFollowersInteractMeasureMetricsTellIntegrateAwareness View slide
  • No ZZZZZZZZZZZZZZsA Working Session View slide
  • Twitter Planning WorksheetPlan IAudience Segment/sEngageContentFollowersInteractCompany: Twitter Handle:Goals:ROI/revenue. ROO/return on objective. ROE/return on engagementMeasureMetricsTellIntegrateAwareness
  • Know yourcustomerContentengagement MetricsCreateawarenessTwitter Strategy Worksheet
  • Plan For YourAudienceThe essence of strategy is choosingwhat not to do.Michael Porter
  • Twitter Is Like Chasing Your Tail. A Plan …
  • Source: Forrester ResearchThen & Now
  • GoalsReturn On:ROI/InvestmentROO/ObjectiveROE/Engagement
  • 11 Return On Ideas1. Reinforce branding2. Improve customer service/product support3. Lead generation/new business opportunities4. Loyalty marketing5. Customer feedback/research6. Search engine rankings7. Sharing internal knowledge8. Thought leadership9. Increased awareness10. Media - digital and traditional - attention11. Learnings
  • Source:OgilvyStrategy Versus Random Tweets
  • Not All Alike. Surprises.Customers…Cora(zon)
  • Beyond Just Demos: Personas …
  • Tribe– groupconnected to oneanother, connected to aleader and connected toan idea that inspires theirpassion.Concept by Seth GodinBlogPawsTribe
  • Twitter ListsTwitter Follow/ers
  • PlanDefine AudienceSegment/sCreate PersonasIdentify TribesPhotes: Blogpaws Faceboookttp://www.elephants.comTarra & Bella
  • Know yourcustomer
  • Engage: RelationshipsThrough ContentSometimes me think, What is friend? And then methink, Friend is what last chocolate chip cookie is for.‘
  • Community1st2ndLast
  • Mulally, CEOScott Monty, Social MediaFord Motor CompanyTwitter Town Hall Meetings
  • IntegrateSocialNetworks
  • Influencers
  • $$Possible Reach12k+InfluencersInfluencers
  • Follow Follow Follow Follow FollowFOLLOW
  • Content Calendar:Goodwill of WashingtonGoal: To develop 5 posts a weekMonday: Vintage and contemporary fashion trends.Tuesday: Publicizes the Goodwill Good Buy of theWeek - an item or an outfit purchase online,Wednesday: “What is it” - shares an image of anitem donated to Goodwill and asks her readers toguess what it is.Thursday: General content subject matter variesFriday: Ask the Fashionista,” answers fashion orshopping questions from readers.
  • FollowersPhotos
  • ContentDirectionTopic & type:links, video,photosFrequency/TimeTonality/VoiceCalendarIn-the--Moment!FollowersDefineSegmentsResearchpeople tofollowInteractActiveReactiveEngage
  • Know yourcustomerContentengagement
  • Measure: MetricsTo DetermineSuccessFirst get your facts, then you can distort themat your leisure.Mark Twain
  • A Metrics Story
  • Going Beyond Twitter
  • GoalsReturn On:ROI/InvestmentROO/ObjectiveROE/Engagement
  • Best time to tweet
  • Web AnalyticsKLOUT
  • MeasureWhatIsSuccess?
  • Know yourcustomerContentengagement Metrics
  • Before you create any more “great content.” figure outhow you are going to market it first.Joe Pulizzi & Newt BarrettTell
  • Mine & Ours
  • Header…E Most valuable realestPlacement ofavatar/textAt a glance .. wouldyou know this wasabout pets?
  • Identify the people beyond the logo
  • Total Experience
  • Media Marketing GPSFree eBook of 40 Twitter InterviewsClick to tweet and share
  • Twitter AdsNaturalContextual
  • Multiple locations on website/blog
  • 6 Second Videos
  • 10 Quick Tell Tips1. Email signature2. Multiple locations on website/blog3. Tweeter feed on website/blog4. All collateral materials5. Newsletters6. Linkedin – add to7. Facebook Info8. Active in Twitterconversations, tweet chats9. Start your own tweet chat10. Business card
  • TEll TheyWillNotComeUnlessYouTellThem
  • Know yourcustomerContentengagement MetricsCreateAwareness
  • Twitter Planning WorksheetPlan IDefine Audience Segment/sContentFollowersEngagePassiveActiveCompany: Twitter Handle:Goals:ROI/revenue. ROO/return on objective. ROE/return on engagementMeasureMetricsTellIntegrateAwareness
  • Know yourcustomerContentengagement MetricsCreateAwareness
  • Join The Conversation With Maxie & Me! @tobydiva