Branding Yourself, Social Media      and Your Job Hunt             Women In Film Chicago                 February 16, 2012...
My Background   Co-founder and Principal of RecruitaStar,        Assisted thousands of people with their    LLC (www.rec...
Agenda: What will you Learn?◦ Why is branding the key to effectively  selling yourself online as well as  offline.◦ Develo...
PollWHAT ABOUT YOU?WHAT PLATFORMS DO YOUCURRENTLY USE?       Do you have a LinkedIn profile?             Yes or No       D...
What is Personal Branding?    1        Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kap...
If you Google your name periodically - what comes up? Does it bestrepresent your brand?“Brand equity = the sum total and c...
Check your (Google Quotient).http://www.onlineidcalculator.com/digitalscale.html   The online identity calculator measure...
Brand Identity and Perception DevelopmentBefore developing your reputation strategy, create a compelling and unique BRANDI...
Does My Online Brand Really Matter?Careerbuilder.com states: “One-in-Five Employers Use Social NetworkingSites to Research...
Why Build a Personal Brand?First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume...
Tools to Build/Promote Your Brand• Create a blog.• Create a website. and submit it to major search engines  (Google, Yahoo...
Tools to Build/Promote Your Brand•Create a Google profile.•Create a Wikipedia profile. As a first-stop online research pla...
Online Networking: Building Relationships  and Making Connections     Business / Professional Networks                    ...
Social Media Segmentation        Social Media Sites = Newest Job Boards  Advertising Channels:            Public Social/Bu...
Top 10 Social/Professional NetworkingSites (by Visitors & Users/Members) 1 Ranking       Website       April 2011         ...
(cYour list of Connections can then be used in a number of ways:Key Facts: 150 Million Professionals!    Building your br...
How to Build a Community•After you create a profile and develop a network of more than 20 connections, LinkedIn allows you...
Adding a Profile Photo•   Adding a photo helps bring your profile to life•   Sets you apart from other LinkedIn members•  ...
   Participation in Group DiscussionsYou can comment on a discussion taking place in your group by taking the following s...
Participation in Group Discussions   Here is where youwould post adiscussion.    See sample…                              ...
Requesting and Providing Recommendations•LinkedIn enables you to request and provide recommendations from your contacts in...
Groups with Job PostingsTo view job postings for a group you belong to, you can:Click the Groups link on the expanded nav...
Groups with Job Listings                           RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Groups with Job Listings                           RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Groups with Job Listings                           RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Groups with Job Listings                     ’s                i on            us s j ob         isc or      wD     f   Vi...
Attracting Recruiting and Hiring ManagersLinkedIn is a great tool for jobseekers, however, you need to create a stellar pr...
Attracting Recruiting and Hiring ManagersTips for making the most of LI as a “Job” search tool continued:Focus on RESULTS...
Job Seeker User Guide on LinkedInThe LinkedIn Learning Center offers a "Job Seeker"Users Guide that displays various tips ...
Job Search Feature                     RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Job Search FeatureNarrow downyour job search here…                        RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100...
Job Search Feature                                                                  A                                     ...
Advanced Job Search FeatureClick the down arrow next to the Jobs link on the top navigation bar. You can also  open this ...
Newest Features on LinkedIn:LinkedIn Today – Most Shared News shared or tweeted – shown on your “Home Page”: Take alook a...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
LinkedIn Statistics1:       Median age is 41 years old       Average household income is $140,000       Average LinkedI...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Key Facts: 300 Million Users   What is it?: Twitter allows its users to send and read other users updates    (otherwise k...
Searching For Jobs on TwitterCompanies and job sites post job openings on Twitter, and jobseekers use Twitter to help fac...
Searching for jobs on Twitter Follow job search experts to get tips and advice on job searching and the latestjob search ...
Searching for jobs on Twitter JobShouts.com - Companies can post jobs for free on JobShouts(@jobshouts), those jobs are t...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
The World is Obsessed with Facebook…YouTube Video http://www.youtube.com/watch?v=xJXOav 1     Source: Compete.com         ...
Key Facts about how Facebook from a recruiters perspective:   Facebook is now the most visited place on the web, outpacin...
Key Facts about how Facebook from a recruiters perspective:   A great way recruiters alert their network about openings i...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Create a Blog:Create and update a blog (personal or professional) where your name is mentioned and doing itoften should al...
Create a BlogBlogging is the new branding!                                             Tips: Buy an easy-to-remember, eas...
Definition of a Blog That Increases YourValue•Your title (slogan or tagline) is attractive and relates to the content of y...
   Just as your resume says who you are, your website tells the same story. Gather testimonials,    put it with your awar...
Create a Google Profile      Go to the following URL and create your own Google Profile:            http://google.com/s/pr...
VisualCV.comVisualCV.com – is an online version of your resume, but,like a portfolio, has much more - images, videos, and ...
Key Facts:   What is it?: Ziggs is an online community that encourages individuals to join and create    personal profile...
Key Facts:   What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and    the relationship...
Key Facts:   What is it?: Jigsaw is a directory of business contacts and company    information - a sort of gray market f...
Key Facts:   What is it?: Spoke collects contacts from public information on the internet as    well as member’s registra...
Develop Your Profile and Expert StatusSubmit business/industry relatedarticles to key web sites such as:   EzineArticles....
What Does Success Look Like For YourBrand? •   Number of fans, followers or subscribers. •   Increase in conversions. •   ...
Track Your Presence Online Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news,  et...
Online Brand & Reputation ManagementNaymz.com, Sign up or invite people to write reviews about you and your work. You can...
Important Tips to Remember                       RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Recommended Books   U R A Brand! How Smart People Brand Themselves for Success    - by Catherine Kaputa   Me 2.0: Build ...
Social Media ToolsTweetDeck - http://tweetdeck.com/ - An amazing Twitter client that allows you to sort your tweets intore...
Recommended Mobile Phone Apps for Job Seekers 1Job Search (Free for the Android) - Find jobs from your Android phone with...
Closing and Questions    Final Questions, Closing Thoughts (Toby Nathan)                       Please don’t forget to lin...
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Branding yourself, social media and your job hunt, women in film chicago 2.16.12

  1. 1. Branding Yourself, Social Media and Your Job Hunt Women In Film Chicago February 16, 2012 Presented by Toby Nathan,Principal at RecruitaStar, LLC, toby@recruitastar.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  2. 2. My Background Co-founder and Principal of RecruitaStar,  Assisted thousands of people with their LLC (www.recruitastar.com), a Chicago career search, developed/enhanced based business partner and a recruitment resumes and helped define their personal support provider that takes on a company’s brand, taught interviewing best practices, upfront part of the hiring process. and helped develop a customized job search strategy. Fourteen (14) years retained executive search experience.  Worked with individuals from a variety of industries and functional areas, including, Fourteen (14) years experience in the but not limited to human resources, health care industry where I served as a accounting & finance, operations, sales and senior human resources manager with a marketing, and management consulting. special emphasis on recruitment, compensation and benefits. I have  BS in Psychology and Business extensive experience partnering with Administration from the University of Illinois organizations and hiring executives to at Champaign-Urbana; MS in Industrial assist them with their recruitment needs, Relations from Loyola University. and identify what they look for in a candidate for a position. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  3. 3. Agenda: What will you Learn?◦ Why is branding the key to effectively selling yourself online as well as offline.◦ Develop a strategy that meets your objectives for building your brand◦ Easy, practical ideas and online communities to best build your online presence. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  4. 4. PollWHAT ABOUT YOU?WHAT PLATFORMS DO YOUCURRENTLY USE? Do you have a LinkedIn profile? Yes or No Do you have a Facebook profile? Yes or No Do you have a Twitter account? Yes or No Do you have a blog? Yes or No Do you have your own website? Yes or No Do you have a newsletter? Yes or No RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  5. 5. What is Personal Branding? 1 Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09) RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  6. 6. If you Google your name periodically - what comes up? Does it bestrepresent your brand?“Brand equity = the sum total and composition of your search results.” 1 1 Source: Peter Blackshaw, EVP, Nielsen Online, author of Satisfied Customers Tell Three Friends, Angry Customers Tells 3000. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  7. 7. Check your (Google Quotient).http://www.onlineidcalculator.com/digitalscale.html The online identity calculator measures the effectiveness of your online identity and places you on our digital scale. Knowing where you stand today will help you determine exactly how much work you have to do and your next steps. Unless you are already digitally distinct, youll need to do some work on building your brand online. Where you fall on the digital scale is based on a combination of volume and relevance. How many results do you get? How many of those web pages actually pertain to you? Do the references to you on the Web communicate a positive, negative or neutral image of you? How consistently do those results communicate what you want to be known for — your personal brand? 1 Source: William Arruda and Kirsten Dixson, Career Distinction: Stand Out by Building Your Brand, (Wiley, June 2007). RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  8. 8. Brand Identity and Perception DevelopmentBefore developing your reputation strategy, create a compelling and unique BRANDIDENTITY. To start your thinking about how to develop your brand identity, considerthese three questions:1.What are people going to rely on you for? This is your VALUE ROPOSITION.What value are you consistently offering in your profession or area of expertise? Areyou delivering high-quality human capital management insights or are youpositioning your clients ahead of the curve? Defining value proposition is importantin understanding how to position your brand.2.What is your unique selling point? Determine what makes coming to you abetter experience than going to one of your many competitors or makes you anindustry leader.3.Develop your voice. Are you an innovative alternative in your company? Imagineyour brand as a person. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  9. 9. Does My Online Brand Really Matter?Careerbuilder.com states: “One-in-Five Employers Use Social NetworkingSites to Research Job Candidates”.•77% of executive recruiters use search engines to research applicants.•59% of hiring managers are influenced by your online reputation.•53% of American adults use search engines to find information about each other. Source: “Social Media Recruiting Starfish” is from Jobs in Pods. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  10. 10. Why Build a Personal Brand?First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume. The Web is forever. Your professional image/headline is already created. It is a matter of taking charge, marketing it and building a solid reputation in your industry!• Establishing credibility and visibility in your field is essential in building meaningful relationships and elevating your online presence.Today’s business climate is too competitive not to create your brand and you need to keep pace with your competition. Not only can your online footprint give you that edge you need when someone comes looking for you, but effectively marketing yourself on the Internet can actually bring great opportunities to you. There are many success stories of people who’ve been discovered on the Internet and created viable businesses around their passion. When you have a job, you typically don’t talk about your personal brand like you would when “selling” yourself in an interview or at a career fair or event. However, we forget that we still communicate our unique and differentiating value to those with whom we interact with every day. Doing this allows you to differentiate and position yourself from the competition and help you reinforce your job.To meet people who could become potential business partners, clients, mentors, referrals, or just friends. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  11. 11. Tools to Build/Promote Your Brand• Create a blog.• Create a website. and submit it to major search engines (Google, Yahoo, Bing, AltaVista, Lycos for example).• Create a newsletter about your field, areas of expertise and to the personal brand you are creating. Constant Contact is an easy and economical option to create one. A newsletter can be linked to your blog-meaning your blog can feed the newsletter. The feed can be set to deliver whenever you post to your blog. There are also several services out there that will take your blog and turn it into your newsletter.• Set up branded profiles on social/professional networks (LinkedIn, Twitter and Facebook). Create your own “Group” on LinkedIn or join industry related ones to increase your visibility, network, find resources and share information with other like-minded individuals in the "Discussion Tabs". 100 Personal Branding Experts To Follow on Twitter in 2010: altaeeblog.com/100-personal-branding-experts-to-follow-on-twitter-in-2010/55 Top Job Search Experts To Follow on Twitter: executivecareerbrand.com/55-top-job-search-experts-to-follow-on-twitter/ RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  12. 12. Tools to Build/Promote Your Brand•Create a Google profile.•Create a Wikipedia profile. As a first-stop online research platform, Wikipedia is an excellent tool for establishing credibility-as you can create targeted inbound links to your site. Actively contributing to this online encyclopedia can drive readers seeking more information about your expertise.•Set up a profile on the following directories: Ziggs, Zoominfo, Jigsaw, Spoke.•Get published on a topic, author and submit business/industry related articles for publication or post to an industry leading blog.•Teach classes or hold free talks. Contact your local university and offer to hold a free lunch-time seminar on your core area of expertise. Alternately, offer to run free classes. Even if you aren’t offered a spot without pay, you can usually hire un-booked lecture theatres by the hour. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  13. 13. Online Networking: Building Relationships and Making Connections Business / Professional Networks •www.linkedin.com – 150 Million+ users •www.xing.com - 7 Million+ users – mainly Intl •www.jigsaw.com - 29 Million+ business contacts •www.naymz.com - Monitors online reputation •www.zoominfo.com - 47 Million people •www.spoke.com - 40 Million+ users Online Address Book Management •www.unyk.com - 31 Million users Social Networks •www.facebook.com - 800 Million+ users•www.myspace.com - 200+ Million+ users – taken over by Facebook in 2008. On June 29, 2011, Myspace was sold to Specific Media and Justin Timberlake for approximately $35 million. •www.Plaxo.com – 8 Million+ users •www.twitter.com - 300 Million+ users People Search Engines •www.pipl.com - Deep web people search •www.wink.com - People search engine RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  14. 14. Social Media Segmentation Social Media Sites = Newest Job Boards Advertising Channels: Public Social/Business Networks & Contacts: Conduits Thought Sharing and Media: Targeted Push/Pull: StumbleUpon RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  15. 15. Top 10 Social/Professional NetworkingSites (by Visitors & Users/Members) 1 Ranking Website April 2011 Users/Members (Monthly Visitors) 1. Facebook.com 550,000,000 800+ million 2. Twitter.com 95,800,000 200 million 3. MySpace.com 80,500,000 200+ million 4. LinkedIn.com 50,000,000 150 million 5. Ning.com 42,000,000 22 million 6. Tagged.com 30,000,000 100 million 7. Classmates.com 29,000,000 50+ million 8. hi5.com 27,000,000 NA 9. myyearbook.com 12,000,000 25 million 10. Meetup.com 8,000,000 NA 1 Source: ebizMBA rank RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  16. 16. (cYour list of Connections can then be used in a number of ways:Key Facts: 150 Million Professionals!  Building your brand and profile: You define terms of what people think when they think of you and see your profile.  Expanding your network: Your contact network is built up based on your direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.  2-Way Recommendations: Reflects the recommender as well as the person s/he’s recommending.  Looking for jobs, people and business opportunities: Employers list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Researching an array of information: The feature LinkedIn Answers, similar to Google or Yahoo! Answers, allows users to ask questions for the community to answer.  Searching LinkedIn Groups: This feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  17. 17. How to Build a Community•After you create a profile and develop a network of more than 20 connections, LinkedIn allows you to close the Build Your Network box by clicking the Close (x) button that appears on the upper-right corner.•For an alternate way to access these network-building tools, click the Add Connections button on the left navigation menu.•This box offers links to four easy ways to start developing your LinkedIn network.These include:Importing your webmail contacts from services such as Gmail, Yahoo! Mail, AOL, etc.Importing your address book contacts from Microsoft Outlook, ACT, Palm devices, or Apple Mail.Searching for current and former colleagues by company, job, title, and years of employment.Searching for current and former classmates by school and years of attendance. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  18. 18. Adding a Profile Photo• Adding a photo helps bring your profile to life• Sets you apart from other LinkedIn members• Confirms who you are – especially if there are other members with the same name. YES! NO! RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  19. 19.  Participation in Group DiscussionsYou can comment on a discussion taking place in your group by taking the following steps: Click on "Groups" found in the top navigation bar of the home page. This will take you to the "My Groups" page. Click on the group name from the dropdown list. This will take you to the group "Discussions" page. Hover your cursor over a discussion on the group home page. This will reveal the available actions for that discussion. Click on "Comment" to add a comment. Enter your comment into the text field (4000 character limit). A check box is defaulted to send you an email for each new comment. Click on the "Add Comment" button. You can also click on the "Like" action item in the discussion and then add your comment. The ability to "Share" may not be available for all discussion threads. LinkedIn Groups are private forums and the feature does not allow you to forward discussions outside of the group. tn Discussions RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  20. 20. Participation in Group Discussions Here is where youwould post adiscussion. See sample… RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  21. 21. Requesting and Providing Recommendations•LinkedIn enables you to request and provide recommendations from your contacts in your professional network.•Recommendations are a powerful tool, so consider whom you want to ask carefully to help you achieve your networking goals.•LinkedIn offers four types of recommendations:Colleague: You work with this person at the same time as a manager, peer, or employee.Business Partner: You worked with this person in another capacity – NOT as a colleague or client. For example, you worked at partner co’s, or performed association or volunteer work together.Student: You were a fellow student, teacher, or advisor at the same school.Service Provider: You hired this person to perform services. Service Provider recommendations differ from the other recommendation types in that they appear in the LI Service Providers directory. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  22. 22. Groups with Job PostingsTo view job postings for a group you belong to, you can:Click the Groups link on the expanded navigation menu. On the My Groups page, select Go to Jobs in the preview box of your target group. The group opens with the Jobs tab selected.Click the actual group link on the expanded left navigation menu or the group logo on your profile to open the group page. Then, click the Jobs tab. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  23. 23. Groups with Job Listings RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  24. 24. Groups with Job Listings RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  25. 25. Groups with Job Listings RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  26. 26. Groups with Job Listings ’s i on us s j ob isc or wD f Vie also gs… tab ostin p RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  27. 27. Attracting Recruiting and Hiring ManagersLinkedIn is a great tool for jobseekers, however, you need to create a stellar profile anddevelop a solid network if you want to maximize your results!Tips for making the most of LI as a “Job” search tool:Complete your profile. LI reports that members with a complete profile generate 40times more opportunities than those whose profiles aren’t complete.Develop a solid network of connections. Your ability to use JobsInsider or InsideConnections depends on having a reasonable number of connections. For these tools,you should aim for at least 50 connections.Get recommendations. A complete profile includes at least threerecommendations. Aim for ones from managers, executives, or actual clients. Peerreferences – the ones you trade with carry far less weight.Include key words that are relevant to your profession and industry. Recruiterssearch for these words and your profile should indicate them to be found. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  28. 28. Attracting Recruiting and Hiring ManagersTips for making the most of LI as a “Job” search tool continued:Focus on RESULTS, not a list of job duties. Remember your LI profile is a concise summary of your qualifications and skills.Post your resume, CV, or portfolio. Use LI applications such as Box.net Files, and you can attach PDF’s to your profile too.If you are unemployed, indicate that you are seeking employment on your profile.Tip: Keep in mind that recruiters search on the Web for backgroundinformation on potential candidates. So if you have a professionalpresence on other sites, make sure they all reinforce your professionalimage and are consistent with your LI profile. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  29. 29. Job Seeker User Guide on LinkedInThe LinkedIn Learning Center offers a "Job Seeker"Users Guide that displays various tips to help you bestutilize LinkedIn for your job search needs.Click on "Learning Center" from the "More" dropdownmenu (found in the top navigation bar of the homepage). User Guides are found at the bottom left side ofthe Learning Center page along with other articles andvideo tutorials on how you can use LinkedIn to its fullestpotential. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  30. 30. Job Search Feature RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  31. 31. Job Search FeatureNarrow downyour job search here… RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  32. 32. Job Search Feature A di ppl re y he ctl re y .Pulled up first job listing… co n A ca ne n cti yo re on u… fer RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  33. 33. Advanced Job Search FeatureClick the down arrow next to the Jobs link on the top navigation bar. You can also open this page by clicking the Advanced Job Search tab on the main Jobs page from the search box on the top navigation bar.In the Search For text box, enter keywords such as job title, a skill, or for example a certification.Specify the criteria for your search. Options include:LocationExperience Level (ranging from executive jobs to internships) Search Jobs Posted (the date the job was posted, such as in the last day or at any time)Sort Search Results by (specific criteria such as date posted or location)Job TitleCompany NameJob Function (such as Finance, Marketing, Sales)Industry (such as Computer Software, Banking, or Insurance) RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  34. 34. Newest Features on LinkedIn:LinkedIn Today – Most Shared News shared or tweeted – shown on your “Home Page”: Take alook at a list of industries and sources. Follow the ones that matter to you to customize yourFront Page. Included are Management Consulting industry, IT industry and Marketing &Advertising industry.By default, LinkedIn gives your profile a wonky URL with a bunch of numbers and letters. Tohelp clean it up, you can choose a custom URL for your public profile. This will help Googlebring your name up in search, plus it makes you look more reputable to people searching forsomeone with your skill set.LinkedIn has a handy tool that will build your resume from your content in your profile.Check out http://resume.linkedinlabs.com/. You pick a resume template, customize thecontent, and print.Apply with LinkedIn button – to be launched and recently announced. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  35. 35. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  36. 36. LinkedIn Statistics1: Median age is 41 years old Average household income is $140,000 Average LinkedIn user has 63 connections Over 1,128,230 groups are offered via LinkedIn (As of December 6, 2011) LinkedIn is used by 69 of the Fortune 100 companies Number of people searches in 2010 was 2 billion 1 million new users every 12 days 1 Source: Sales Konnect and LinkedIn RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  37. 37. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  38. 38. Key Facts: 300 Million Users What is it?: Twitter allows its users to send and read other users updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Twitter provides opportunities for keeping current in your field and for getting real time information on what is happening in various fields and companies. How does it work?: Updates are displayed on the users profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends. Users can receive updates via the Twitter website, email or through an application such as Tweetie, TwitterFon, Twitterrific, witterfific, Feealizr, or Facebook. Twitter is adding 15 million users per month. Getting Started on Twitter: http://support.twitter.com/ RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  39. 39. Searching For Jobs on TwitterCompanies and job sites post job openings on Twitter, and jobseekers use Twitter to help facilitate their job search.Twitter can be an effective part of your job search strategy. Usedin conjunction with LinkedIn, job search engines, and other jobsites, Twitter can help you make connections, find job listings, andbuild a personal brand that will help boost your career andexpedite your job search. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  40. 40. Searching for jobs on Twitter Follow job search experts to get tips and advice on job searching and the latestjob search news. If you have a list of companies youd like to work for, be sure tofollow the career page, watch for job listings, and retweet their tweets, so therecruiters are aware of your presence of Twitter. You can use Twitter to showcaseyour expertise in your field. Use your status updates to tweet about industry topics,tips, advice. You dont have to be original – you can tweet articles from the web orretweet relevant posts.Use JobDeck (free) which scours twitter; indexing tweets that are jobs, andfiltering out the rest, thus providing jobseekers with the tools necessary to findmeaningful, relevant job opportunities.This makes it even easier to search for jobs and connecting you with your contactsacross Twitter, Facebook, LinkedIn and more. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  41. 41. Searching for jobs on Twitter JobShouts.com - Companies can post jobs for free on JobShouts(@jobshouts), those jobs are then tweeted to users on Twitter.Tweetajob.com - Sign up to receive tweets (@tweetajob) with jobpostings that match your interests and locations.TweetMyJobs.com - TweetMyJobs (@tweetmyjobs) is the largestTwitter job board. It includes 6,500+ vertical job channels segmented bygeography, job type, and industry.TwitJobSearch.com - Search for jobs listed on Twitter withTwitJobSearch.com. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
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  43. 43. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  44. 44. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  45. 45. The World is Obsessed with Facebook…YouTube Video http://www.youtube.com/watch?v=xJXOav 1 Source: Compete.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  46. 46. Key Facts about how Facebook from a recruiters perspective: Facebook is now the most visited place on the web, outpacing Google late last year (2010) according to ERE – Electronic Recruiting Exchange. (800+ Million Users) As candidates spend more time on the world’s most popular social networking site, it makes sense that recruiters would use Facebook for hiring and recruitment. Because Facebook is a fairly closed network it can make direct sourcing a challenge for recruiters. Depending on the users security settings, visitors are allowed certain access making sourcing on this platform somewhat difficult. Even still, there are ways that recruiters grow their candidate pool, source, and fill positions using Facebook. Recruiters promote their job openings and career opportunities through owning and managing a group or community network. Much like LinkedIn Groups, a Facebook group is a great option to provide value, content, and information about an industry or area where they are looking to fill positions regularly over a period of time. Recruiters create a community that is location based, industry focused, or a specific position. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  47. 47. Key Facts about how Facebook from a recruiters perspective: A great way recruiters alert their network about openings is through a Facebook Fan or Business Page. They can establish an RSS feed of their job postings to their page or they can post the links directly to their wall. Either way visitors to their page can find and apply for a job opportunity that works for them. As candidates spend more time on the world’s most popular social networking site, it makes sense that recruiters would use Facebook for hiring and recruitment. Recruiters use “Facebook Marketplace” to find candidates. It’s no cost marketing that is searchable and when an opening is posted, it alerts their network via email. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
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  49. 49. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  50. 50. Create a Blog:Create and update a blog (personal or professional) where your name is mentioned and doing itoften should allow you to rank #1 in searches for your name, even if you only update with one totwo posts a month for something that helps secure your personal brand. Blog so people get toknow you!Today blogs are mainstream and used by all types of professions, political campaigns, andcelebrities. They provide value, acceptance by our society (and mainstream media), and theability to form a community to connect to others in a fraction of the time you could have done itbefore.Getting Started - Blog Hosting Options:I recommend Wordpress.com for the beauty of its templates. It is free, easy to use, rankshigh in Google, provides a support forum for the product, and you get your own URL. You maywant to study your HTML skills before you write a blog. There are various sites such as W3Schools that can provide tutorials for you.Blogger (www.blogger.com) is a free hosting service provided and run by Google. It offersfewer templates and getting started is pretty easy. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  51. 51. Create a BlogBlogging is the new branding! Tips: Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Your “About” page should be about YOU and your professional expertise. Use easy to read fonts and colors. Make sure it’s easy to comment on your site. Make sure it’s easy for people to subscribe to your site’s content. Pay attention to which widgets you use in your sidebar. Dont be extravagant. Test your blog when you make changes, and ensure your load times are reasonable. Register your site with all the top search engines. Claim your site on Technorati.com. Use WebsiteGrader.com to make sure your site is well built in Google’s eyes. Blogs are a cheap way to market yourself! RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  52. 52. Definition of a Blog That Increases YourValue•Your title (slogan or tagline) is attractive and relates to the content of your blog.•Your content is worthy of notice by others and your blog makes people want to hire you.•Your blog provides ideas, thoughts, original research on a topic, and tools. Content shows that you are, a true expert or thought leader, or simply well-informed and current in your topic areas. Your blog differentiates the level of your specialization.•Your content displays integrity, character, philosophy, values, humor, and/or personality, or just plain old wisdom.•Your blog attracts media or trade-related attention. Content that is exceptional quality, insightful, creative, positions you as an expert. The blog is quote-worthy and you are SOUGHT OUT to contribute your thought leadership in other ways such as speaking, articles, etc. “For those that embrace these new personal branding tools, ‘Google me’ is the new business card and thus, the blog and social 1 Source: Jeremiah Owyang, Senior Analyst, Forrester Research network profile is the new resume. Unlike the interview process, where the resume or self-description can be ‘puffed’, the writings of a long-term blog demonstrates more about the individual” 1 RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  53. 53.  Just as your resume says who you are, your website tells the same story. Gather testimonials, put it with your awards and accolades and take some time to write a professional bio. Bravenet.com is a free solution with many different tools, such as a polling feature and guest book to help you get started. I recommend you use Godaddy.com or Bluehost.com (fee based) to host and build your website. You can also use Microsoft Expressions Web, which is an easy to use website building software program, much like using Microsoft Word to build your website. Depending on your strategy, your URL is going to be extremely important. Of course I would recommend that you purchase your domain name, yourname.com. If that isn’t available, try for yournameRESUME.com or the .net or .org equivalents, in that order. The newest one is .biz. The objective of the URL is to have something you can freely promote and that people can remember. Use the URL on your paper resume, on all of your social networks or other marketing materials. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  54. 54. Create a Google Profile Go to the following URL and create your own Google Profile: http://google.com/s/profiles/me RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  55. 55. VisualCV.comVisualCV.com – is an online version of your resume, but,like a portfolio, has much more - images, videos, and linksto your accomplishments. It is free and an excellent way to showcase your skills and present your personal brand. You will be searchable on most search engines. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  56. 56. Key Facts: What is it?: Ziggs is an online community that encourages individuals to join and create personal profiles. Ziggs allows you to conduct searches for people, unlike LinkedIn which requires you to send out invites to build a network. How does it work?: There are two types of profiles you will find on Ziggs. ◦ The first is a profile created by individuals who have registered and posted their bios on Ziggs to expand their networks. ◦ The second is a profile that Ziggs has culled from the web from personal profiles on company, organization and college Web sties, just to name a few. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  57. 57. Key Facts: What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and the relationships among them. It allows users to collaborate in the construction of its content by contributing information to their own summaries or building new ones where none exists. ZoomInfo has partnerships with Reunion.com and XING to provide additional data. How does it work?: There are two separate groups of people that ZoomInfo is primarily aimed at, and that would be searchers who are looking either for themselves or various people in their lives (friends, family, colleagues, etc.), or human resources who are looking to recruit their next employee. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  58. 58. Key Facts: What is it?: Jigsaw is a directory of business contacts and company information - a sort of gray market for Rolodex data. How does it work?: ◦ It is built, maintained and “scrubbed” by users of the site. ◦ Its functionality is based on a points system that allows users to trade business contact information they have for contacts that they need. ◦ Once you join, you can conduct searches for individuals. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  59. 59. Key Facts: What is it?: Spoke collects contacts from public information on the internet as well as member’s registrations and email directories. How does it work?: Spoke pulls from your Outlook contact list to generate new names and you can opt out of this. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  60. 60. Develop Your Profile and Expert StatusSubmit business/industry relatedarticles to key web sites such as: EzineArticles.com (well liked by Google and will get you found the fastest!) SearchWarp.com AuthorConnection.com GoArticles.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  61. 61. What Does Success Look Like For YourBrand? • Number of fans, followers or subscribers. • Increase in conversions. • Traffic from channel to site – many web statistic tools are incorporating social media into their offerings. • Stronger brand image and/or customer relationships. • Google page rank. • Measuring ROI RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  62. 62. Track Your Presence Online Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe to each alert through email and RSS. You set an alert, notifying you of stories, as they happen, for your name, your topic, and even your company. As your feed reader fills up with articles that match your query, you should start a database of bloggers and journalists so that you can market to them directly and form better relationships.Blog Search Engines, Technorati.com or http://www.Blogsearch.google: If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. When you register with it, Technorati tracks "blog reactions," or blogs that link to yours. You search for your name on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you find out. Use Technorati to log every blog that is linking to your own. Keep track of these blogs, and when you write your next post link to them. Doing so will give recognition to those who have recognized yours. Twitter, search.twitter.com: Twitter is a micro blogging service, hosting over three million people. You can locate any instances of your name and tweet back. As you see tweets with your name attached to them, you should use the "@" sign and the tweeters account name (@recruitastar) to respond appropriately. As you respond, you start to build brand recognition and your audience feels that you care and are actively listening. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  63. 63. Online Brand & Reputation ManagementNaymz.com, Sign up or invite people to write reviews about you and your work. You can import your LinkedIn profile data to your Naymz profile. My favorite.Rapleaf.com, Look up your reputation, rate others, and they will be invited to rate you in return.RepVine.com, Reference and reputation management combined.ReputationDefender.com, Service that attempts to help you getting things online said about you removed. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  64. 64. Important Tips to Remember RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  65. 65. Recommended Books U R A Brand! How Smart People Brand Themselves for Success - by Catherine Kaputa Me 2.0: Build a Powerful Brand to Achieve Career Success - by Dan Schawbel The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Commitment, and Passion! - by Tom Peters Stand Out! Branding Strategies for Business Professionals - by Simon Vetter Branding Phenomenon - by Peter Montoya Self-Marketing Power: Branding Yourself As a Business of One - by Jeff Beals Blogging For Dummies - by Susannah Gardner RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  66. 66. Social Media ToolsTweetDeck - http://tweetdeck.com/ - An amazing Twitter client that allows you to sort your tweets intoreplies, topics, groups, keywords, etc. You can even filter the results.HootSuite - http://hootsuite.com/ - In my opinion, the coolest and most powerful suite of Twitter toolsout there. Track your stats, manage multiple Twitter accounts, monitor your brand, schedule tweets,update all your social networks and much more.FriendOrFollow - http://friendorfollow.com/ - Find out A) - whos following you that youre notfollowing back, and B) - who youre following that isnt following you back.Twitter Tools - http://alexking.org/projects/wordpress - WordPress plug-in that allows you topull your tweets to your blog. It can also update your Twitter status every time you post.Qwitter - http://useqwitter.com/ - Are you losing a lot of followers? This fantastic tool can helpyou understand why. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  67. 67. Recommended Mobile Phone Apps for Job Seekers 1Job Search (Free for the Android) - Find jobs from your Android phone with Indeed.com, acomprehensive search engine for jobs. In a single search, Indeed offers free access to millions of jobsfrom thousands of company websites and job boards.Mployd Job Search (Free for the Apple iPhone) - Find Jobs on your iPhone or iPod Touch or iPad withthis powerful job search engine. The Mployd Job Search Application allows you to find jobs in an intuitiveand simple way.Real Time Jobs (Free for the Apple iPhone) - In a single search, this app allows a job seeker to searchhundreds of thousands of job offers, view a job description, and apply for their ideal jobs. Using theworlds first real-time job search engine coupled with sophisticated QuickPitch technology, the app helpsjob seekers get an early jump on the best jobs.Search Jobs Beyond (Free for the BlackBerry) - The application allows users to search thousands ofjobs across more than 25 industries by location and keyword, as well as review detailed job descriptions,save jobs to a list of favorites and even share jobs with friends.Also check out 10 cool mobile apps for jobseekers at http://www.risesmart.com/blog/10-cool-mobile-apps-for-jobseekers. 1 Source: Four Valuable (but Free) Smart Phone Apps for Job Seekers, Lisa Johnson Mandel, AOLJobs.com, 5.12.11 RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  68. 68. Closing and Questions  Final Questions, Closing Thoughts (Toby Nathan) Please don’t forget to link with me to Please don’t forget to link with me to grow your network on LinkedIn or grow your network on LinkedIn or Twitter! Twitter! www.linkedin.com/in/tobyrnathan www.linkedin.com/in/tobyrnathan http://twitter.com/tobyrnathan http://twitter.com/tobyrnathan toby@recruitastar.com toby@recruitastar.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
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