Branding Yourself   Online and Offline forHuman Resource Professionals                   June 17, 2010               Prese...
My Background   Co-founder and Principal of RecruitaStar,        Assisted thousands of people with their    LLC (www.rec...
Agenda: What will you Learn/Gain?◦ Why is branding the key to effectively  selling yourself online as well as  offline?◦ D...
PollStudy: Fortune 100 Companies using Twitter more than any other social media platform. I thought this new studyby Burso...
What is Personal Branding?    1        Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kap...
If you Google your name periodically - what comes up? Does it bestrepresent your brand?“Brand equity = the sum total and c...
Statistics on Internet UsersMarch 2009 Nielsen Online Social Network New Global Footprint study indicates: “Social networ...
   Check your (Google Quotient).    http://www.onlineidcalculator.com/digitalscale.html   The online identity calculator...
Brand Identity and Perception DevelopmentBefore developing your reputation strategy, create a compelling and unique BRANDI...
Your Personal BrandThis product YOU includes skill sets that are clear and improving with time: (thinking, problem solvin...
Does My Online Brand Really Matter?Careerbuilder.com states: “One-in-Five Employers Use Social NetworkingSites to Research...
Why Build a Personal Brand?First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume...
Tools to Build/Promote Your Brand• Create a blog.• Create a website. and submit it to major search engines  (Google, Yahoo...
Tools to Build/Promote Your Brand•Create a Google profile.•Create a Wikipedia profile. As a first-stop online research pla...
•Leveraging your co-workers, and individuals contacts through business and professional related "Groups" on LinkedIn cot t...
Strategy Segmentation  Advertising Channels:            Public Social/Business Networks & Contacts:                       ...
Top 10 Professional Networking Sites(by Unique Visitors)1 Ranking                    Web site           April 2009        ...
Top 10 Social Networking Sites(by Unique Visitors)1 Ranking               Website            April 2009                   ...
January 2010 – Top 4 Most Popular SocialNetworking Sites by Other FactorsHere are the top 4 of the Most Popular Social Net...
Key Facts:    Purpose of LinkedIn: To allow registered users to maintain a list of contact     details of people they kno...
(continued)Your list of Connections can then be used in a number of ways:   Building your brand and profile: You define t...
(continued)Sample of Success Stories:   LinkedIn Politicians: Many have been using it. For example, Barak Obama    asked ...
(continued)LinkedIn Statistics1:     Median age is 41 years old     Average household income is $140,000     Average Li...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Key Facts:   What is it?: Twitter allows its users to send and read other users updates    (otherwise known as tweets), w...
(continued)According to April 8, 2009 comScore releases,           Surprising Twitter Statistics:    “45-54 year olds are ...
RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Key Facts:       Facebook launched in 2004:        Mark Zuckerberg founded Facebook while he was a        student at Harv...
(continued)Key Age Statistics:   According to InsideFacebook.com as of March 2009, the number of new members over 35    h...
Create a Blog:Create and update a blog (personal or professional) where your name is mentioned and doing itoften should al...
Create a BlogBlogging is the new branding!                                             Tips: Buy an easy-to-remember, eas...
Definition of a Blog That Increases YourValue•Your title (slogan or tagline) is attractive and relates to the content of y...
   Just as your resume says who you are, your website tells the same story. Gather testimonials,    put it with your awar...
Create a Google Profile      Go to the following URL and create your own Google Profile:            http://google.com/s/pr...
VisualCV.comVisualCV.com – is an online version of your resume, but,like a portfolio, has much more - images, videos, and ...
Build Accounts on Other Sites to Extend Your Brand Get a Gmail.com account for use with reader, calendar, docs, and more....
Key Facts:   What is it?: Ziggs is an online community that encourages individuals to join and create    personal profile...
Key Facts:   What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and    the relationship...
Key Facts:   What is it?: Jigsaw is a directory of business contacts and company    information - a sort of gray market f...
Key Facts:   What is it?: Spoke collects contacts from public information on the internet as    well as member’s registra...
Develop Your Profile and Expert StatusSubmit HR/business/industry relatedarticles to key web sites such as:   EzineArticl...
Create Your Customized Personal Brand Roadmap -Choosing Your Vehicles of Communication                                    ...
What Does Success Look Like For YourBrand? •   Number of fans, followers or subscribers. •   Increase in conversions. •   ...
Track Your Presence Online Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news,  et...
Online Brand & Reputation ManagementNaymz.com, Sign up or invite people to write reviews about you and your work. You can...
Important Tips to Remember                       RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
Recommended Books   U R A Brand! How Smart People Brand Themselves for Success    - by Catherine Kaputa   Me 2.0: Build ...
Key Facts:What is it?:Key Facts:   Ping is:     ◦   A site that helps you keep on top of         social networking.     ◦...
Key Facts:Key Facts:What is it?:   If you use Outlook, Xobni is a great Free add-on which    helps you organize your inbo...
Closing and Questions    Final Questions, Closing Thoughts (Toby Nathan)                                  Contact Toby   ...
Upcoming SlideShare
Loading in...5
×

Branding yourself online and offline for hr professionals for bnc 6.17.10

18,127

Published on

Branding Yourself Online and Offline for HR Professionals for BNC 6.17.10.ppt for Chicago presentation

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
18,127
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Branding yourself online and offline for hr professionals for bnc 6.17.10

  1. 1. Branding Yourself Online and Offline forHuman Resource Professionals June 17, 2010 Presented by Toby Nathan,Principal at RecruitaStar, LLC, toby@recruitastar.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  2. 2. My Background Co-founder and Principal of RecruitaStar,  Assisted thousands of people with their LLC (www.recruitastar.com), a Chicago career search, developed/enhanced based business partner and a recruitment resumes and helped define their personal support provider that takes on a company’s brand, taught interviewing best practices, upfront part of the hiring process. and helped develop a customized job search strategy. Fourteen (14) years retained executive search experience.  Worked with individuals from a variety of industries and functional areas, including, Fourteen (14) years experience in the but not limited to human resources, health care industry where I served as a accounting & finance, operations, sales and senior human resources manager with a marketing, and management consulting. special emphasis on recruitment, compensation and benefits. I have  BS in Psychology and Business extensive experience partnering with Administration from the University of Illinois organizations and hiring executives to at Champaign-Urbana; MS in Industrial assist them with their recruitment needs, Relations from Loyola University. and identify what they look for in a candidate for a position. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  3. 3. Agenda: What will you Learn/Gain?◦ Why is branding the key to effectively selling yourself online as well as offline?◦ Develop a strategy that meets your objectives for building your brand◦ Easy, practical ideas and online communities to best build your online presence RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  4. 4. PollStudy: Fortune 100 Companies using Twitter more than any other social media platform. I thought this new studyby Burson-Marsteller, global public relations and communications firm and Proof Digital Media would be of interest. Theanalysis found that 54% of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32% wereusing a blog and 29% were actively using a Facebook fan page. 1 WHAT ABOUT YOU? WHAT PLATFORMS DO YOU USE? Do you have a LinkedIn profile? Yes or No Do you have a Facebook profile? Yes or No Do you have a Twitter account? Yes or No Do you have a blog? Yes or No Do you have your own website? Yes or No Do you have a newsletter? Yes or No 1 Source: Burson-Marsteller, Slide Share presentation, Social Media Use by Fortune 100 Companies RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  5. 5. What is Personal Branding? 1 Source: Dan Schawbel, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09) RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  6. 6. If you Google your name periodically - what comes up? Does it bestrepresent your brand?“Brand equity = the sum total and composition of your search results.” 1 1 Source: Peter Blackshaw, EVP, Nielsen Online, author of Satisfied Customers Tell Three Friends, Angry Customers Tells 3000. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  7. 7. Statistics on Internet UsersMarch 2009 Nielsen Online Social Network New Global Footprint study indicates: “Social networks and blogs are now the 4th most popular online activity ahead of personal email. Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall Internet rate, accounting for almost 10% of all Internet time”.The share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years - from 8% in 2005 to 35% in 2008, according to Pew Internet. 1When users do use social networks for professional and personal reasons, they will often maintain multiple profiles, generally on different sites. 1As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others. 1Over half of the adult Internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008. Contrary to the image of Generation Y as the "Net Generation," Internet users in their 20’s do not dominate every aspect of online life. 2 1 Source: Pew Internet Project, December 2008. 2 Source: Pew Internet Project, Generations Online in 2009 Charts, December 2008. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  8. 8.  Check your (Google Quotient). http://www.onlineidcalculator.com/digitalscale.html The online identity calculator measures the effectiveness of your online identity and places you on our digital scale. Knowing where you stand today will help you determine exactly how much work you have to do and your next steps. Unless you are already digitally distinct, youll need to do some work on building your brand online. Where you fall on the digital scale is based on a combination of volume and relevance. How many results do you get? How many of those web pages actually pertain to you? Do the references to you on the Web communicate a positive, negative or neutral image of you? How consistently do those results communicate what you want to be known for — your personal brand? 1 Source: William Arruda and Kirsten Dixson, Career Distinction: Stand Out by Building Your Brand, (Wiley, June 2007). RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  9. 9. Brand Identity and Perception DevelopmentBefore developing your reputation strategy, create a compelling and unique BRANDIDENTITY. To start your thinking about how to develop your brand identity, considerthese three questions:1.What are people going to rely on you for? This is your VALUE ROPOSITION.What value are you consistently offering in your profession or area of expertise? Areyou delivering high-quality human capital management insights or are youpositioning your clients ahead of the curve? Defining value proposition is importantin understanding how to position your brand.2.What is your unique selling point? Determine what makes coming to you abetter experience than going to one of your many competitors or makes you anindustry leader.3.Develop your voice. Are you an innovative alternative in your company? Imagineyour brand as a person. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  10. 10. Your Personal BrandThis product YOU includes skill sets that are clear and improving with time: (thinking, problem solving, ability to see details and/or the bigger picture, clear communications, ability to adapt to new ideas and technology advances for example). Also included are practical work experience and transferable skills, education either through formal programs or through daily learning, the ability to do a job well, the willingness and desire to advance in position, and others you may be able to identify.You must be productive and help change an employing company by increasing their business income or return on investment, serving a number of internal/external clients in a positive manner, or developing a product/service, for example.Overall proactive personal behaviors, character and consistency in all environments. YOU are the same quality person no matter who you are with or where you go, with a defined set of values and attitudes, with allowance for areas to be adjusted and improved with experience. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  11. 11. Does My Online Brand Really Matter?Careerbuilder.com states: “One-in-Five Employers Use Social NetworkingSites to Research Job Candidates”.•77% of executive recruiters use search engines to research applicants.•59% of hiring managers are influenced by your online reputation.•53% of American Adults use search engines to find information about each other. Source: “Social Media Recruiting Starfish” is from Jobs in Pods. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  12. 12. Why Build a Personal Brand?First and foremost it puts YOU in charge of your “digital footprint”. Google is the new resume. The Web is forever. Your professional image/headline is already created. It is a matter of taking charge, marketing it and building a solid reputation in your industry!• Establishing credibility and visibility in your field is essential in building meaningful relationships and elevating your online presence.Today’s business climate is too competitive not to create your brand and you need to keep pace with your competition. Not only can your online footprint give you that edge you need when someone comes looking for you, but effectively marketing yourself on the Internet can actually bring great opportunities to you. There are many success stories of people who’ve been discovered on the Internet and created viable businesses around their passion. When you have a job, you typically don’t talk about your personal brand like you would when “selling” yourself in an interview or at a career fair or event. However, we forget that we still communicate our unique and differentiating value to those with whom we interact with every day. Doing this allows you to differentiate and position yourself from the competition and help you reinforce your job.To meet people who could become potential business partners, clients, mentors, referrals, or just friends. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  13. 13. Tools to Build/Promote Your Brand• Create a blog.• Create a website. and submit it to major search engines (Google, Yahoo, Bing, AltaVista, Lycos for example).• Create a newsletter about your field, areas of expertise and to the personal brand you are creating. Constant Contact is an easy and economical option to create one. A newsletter can be linked to your blog-meaning your blog can feed the newsletter. The feed can be set to deliver whenever you post to your blog. There are also several services out there that will take your blog and turn it into your newsletter.• Set up branded profiles on social/professional networks (LinkedIn, Twitter and Facebook). Create your own “Group” on LinkedIn or join industry related ones to increase your visibility, network, find resources and share information with other like-minded individuals in the "Discussion Tabs". 70+ Top Personal Branding Experts you can connect with on Twitter at http://tweepml.org/Personal-Branding/. 21 HR Leaders in Web 2.0 You Must Follow at http://tinyurl.com/yzb9cju. HR & Recruitment Pro List to follow on Twitter at http://tinyurl.com/yhm2z9f. Top 25 HR Pros on Twitter at http://bit.ly/a9NoT3.•Create a branded VisualCV to build relevant search results when people Google your name, which will lead them directly to the compelling information you want them to know about you. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  14. 14. Tools to Build/Promote Your Brand•Create a Google profile.•Create a Wikipedia profile. As a first-stop online research platform, Wikipedia is an excellent tool for establishing credibility-as you can create targeted inbound links to your site. Actively contributing to this online encyclopedia can drive readers seeking more information about your expertise.•Set up a profile on the following directories: Ziggs, Zoominfo, Jigsaw, Spoke.•Get published on a topic, author and submit HR/business/industry related articles for publication or post to an industry leading blog.•Teach classes or hold free talks. Contact your local university and offer to hold a free lunch-time seminar on your core area of expertise. Alternately, offer to run free classes. Even if you aren’t offered a spot without pay, you can usually hire un-booked lecture theatres by the hour. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  15. 15. •Leveraging your co-workers, and individuals contacts through business and professional related "Groups" on LinkedIn cot to former comfort knowledge and using LinkedIn, Twitter, Facebook,industry atJoin industry organizations, conferences,of to ittside your bosses, level to develop professionalyou have met in your or blogs. social networking events, and chambers and In-Person Networking is the Ultimate Form of Branding Go outside your comfort level to develop professional contacts through business and social networking events, and chambers of commerce. Reach out to former bosses, co-workers, and individuals you have met in your industry at professional organizations, conferences, and trade shows. Set up and host your own event. You will need a compelling idea or program to attract the type of people you want to attend. People are attracted by events where they can attain knowledge, learn about trends and be able to network with others. Promote your event through social media. ABN principles = Always be networking inside and outside your company! RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  16. 16. Strategy Segmentation Advertising Channels: Public Social/Business Networks & Contacts: Conduits Thought Sharing and Media: Targeted Push/Pull: StumbleUpon RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  17. 17. Top 10 Professional Networking Sites(by Unique Visitors)1 Ranking Web site April 2009 April 2008 1. LinkedIn.com 12,119,516 5,791,420 2. Plaxo.com 2,654,852 1,079,685 3. ZoomInfo.com 1,719,296 2,203, 643 4. Spoke.com 1,440,072 548,655 5. Activerain.com 949,313 586,364 6. Jigsaw.com 610,837 287,612 7. Allnurses.com 498,356 250,708 8. Naymz.com 463,521 429,455 9. Talenthunter.com 443,780 37,493 10. Glassdoor.com 260,146 6,405 1 Source: Compete.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  18. 18. Top 10 Social Networking Sites(by Unique Visitors)1 Ranking Website April 2009 April 2008 1. Facebook.com 104,125,466 29,775,469 2. Myspace.com 55,559,317 75,994,324 3. Twitter.com 19,443,317 1,504,747 4. Classmates.com 17,029,516 13,537,330 5. Reunion.com 10,982,199 7,913,758 6. Ning.com 6,526,704 1,671,817 7. Flixster.com 4,984,063 2,216083 8. Bebo.com 4,434,275 3,133,785 9. Tagged.com 4,432,799 2,661,743 10. Livingsocial.com 2,111,944 77,661 1 Source: Compete.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  19. 19. January 2010 – Top 4 Most Popular SocialNetworking Sites by Other FactorsHere are the top 4 of the Most Popular Social Networking Websites ranked by a combination ofInbound Links, Alexa Rank, and U.S. traffic data from Compete and Quantcast, January 2, 2010.Although no traffic metrics are completely accurate the data below can be useful for gaugingrelative audience size.Facebook722,434,829 - Inbound Links | 122,220,617 - Compete Monthly Visitors | 93,300,000 - Quantcast Monthly Visitors |4 - Alexa Ranking.MySpace345,130,806 - Inbound Links | 55,599,585 - Compete Monthly Visitors | 61,300,000 - Quantcast Monthly Visitors |11 - Alexa Ranking.Twitter628,750,806 - Inbound Links | 23,579,044 - Compete Monthly Visitors | 28,000,000 - Quantcast Monthly Visitors |13 - Alexa Ranking.LinkedIn29,370,378 - Inbound Links | 11,228,746 - Compete Monthly Visitors | 11,800,000 - Quantcast Monthly Visitors |113 - Alexa Ranking. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  20. 20. Key Facts:  Purpose of LinkedIn: To allow registered users to maintain a list of contact details of people they know and trust in business. It is the World’s #1 Business Networking Site.  Connections: The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.  Activity: All LinkedIn activity is tied to the Profile and it’s transparent.  “Six Degrees” Concept: LinkedIn makes this real (for business executives) because it provides useful intelligence they can act on. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  21. 21. (continued)Your list of Connections can then be used in a number of ways: Building your brand and profile: You define terms of what people think when they think of you and see your profile. Expanding your network: Your contact network is built up based on your direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact. 2-Way Recommendations: Reflects the recommender as well as the person s/he’s recommending. Looking for jobs, people and business opportunities: Employers list jobs and search for potential candidates. Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. Researching an array of information: The feature LinkedIn Answers, similar to Google or Yahoo! Answers, allows users to ask questions for the community to answer. Searching LinkedIn Groups: This feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  22. 22. (continued)Sample of Success Stories: LinkedIn Politicians: Many have been using it. For example, Barak Obama asked questions before a big California fundraising trip, and the questions engaged influencers. Private Equity Firm: A firm used LinkedIn to connect with several executives in India for due diligence. It made the investment and quickly realized $250 million in profit. Small Businesses: Today 5-7 million LinkedIn members manage or own small businesses. They depend significantly on the advice of their friends prior to making major purchase decisions. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  23. 23. (continued)LinkedIn Statistics1: Median age is 41 years old Average household income is $140,000 Average LinkedIn user has 63 connections Over 510,000 groups are offered via LinkedIn1 Source: Sales Konnect RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  24. 24. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  25. 25. Key Facts: What is it?: Twitter allows its users to send and read other users updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. Twitter provides opportunities for keeping current in your field and for getting real time information on what is happening in various fields and companies. How does it work?: Updates are displayed on the users profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends. Users can receive updates via the Twitter website, email or through an application such as Tweetie, TwitterFon, Twitterrific, witterfific, Feealizr, or Facebook. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  26. 26. (continued)According to April 8, 2009 comScore releases, Surprising Twitter Statistics: “45-54 year olds are the top demographic.” RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  27. 27. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  28. 28. Key Facts: Facebook launched in 2004: Mark Zuckerberg founded Facebook while he was a student at Harvard University. “Life Portal”: It is considered a "life portal" as it incorporates fun, friends and, increasingly, business. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. Facebook won a $240 million investment from Microsoft in 2008 for a mere 1.6 percent stake (plus the right to sell third-party ads on the Facebook network), valuing it a some $15 billion. Controversy: Facebook has met with some controversy over the past few years. It has been blocked intermittently in several countries, including Syria & Iran. Privacy has also been an issue. Ranking: Facebook is still tops social networks list at #1, but Twitter is soaring as of May 29, 20091. 1 Source: Compete.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  29. 29. (continued)Key Age Statistics: According to InsideFacebook.com as of March 2009, the number of new members over 35 has doubled. The median age is now over 25, and the largest single group 35 to 44. 1 Women over 55 remain the fastest growing group, and growth among the teen and college-age set has been relatively paltry. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds. 1 Looking at Facebook US audience growth over the last 180 days, Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 — there are now nearly 1.5 million of them active on Facebook each month. 1 The biggest growth in terms of absolute new users over the last six month came amongst users 35-44. 1 Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008. 1 1 Source: InsideFacebook.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  30. 30. Create a Blog:Create and update a blog (personal or professional) where your name is mentioned and doing itoften should allow you to rank #1 in searches for your name, even if you only update with one totwo posts a month for something that helps secure your personal brand. Blog so people get toknow you!Today blogs are mainstream and used by all types of professions, political campaigns, andcelebrities. They provide value, acceptance by our society (and mainstream media), and theability to form a community to connect to others in a fraction of the time you could have done itbefore.Getting Started - Blog Hosting Options:I recommend Wordpress.com for the beauty of its templates. It is free, easy to use, ranks highin Google, provides a support forum for the product, and you get your own URL. You may wantto study your HTML skills before you write a blog. There are various sites such as W3 Schoolsthat can provide tutorials for you.Blogger (www.blogger.com) is a free hosting service provided and run by Google. It offersfewer templates and getting started is pretty easy. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  31. 31. Create a BlogBlogging is the new branding! Tips: Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Your “About” page should be about YOU and your professional expertise. Use easy to read fonts and colors. Make sure it’s easy to comment on your site. Make sure it’s easy for people to subscribe to your site’s content. Pay attention to which widgets you use in your sidebar. Dont be extravagant. Test your blog when you make changes, and ensure your load times are reasonable. Register your site with all the top search engines. Claim your site on Technorati.com. Use WebsiteGrader.com to make sure your site is well built in Google’s eyes. Blogs are a cheap way to market yourself! RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  32. 32. Definition of a Blog That Increases YourValue•Your title (slogan or tagline) is attractive and relates to the content of your blog.•Your content is worthy of notice by others and your blog makes people want to hire you.•Your blog provides ideas, thoughts, original research on a topic, and tools. Content shows that you are, a true expert or thought leader, or simply well-informed and current in your topic areas. Your blog differentiates the level of your specialization.•Your content displays integrity, character, philosophy, values, humor, and/or personality, or just plain old wisdom.•Your blog attracts media or trade-related attention. Content that is exceptional quality, insightful, creative, positions you as an expert. The blog is quote-worthy and you are SOUGHT OUT to contribute your thought leadership in other ways such as speaking, articles, etc. “For those that embrace these new personal branding tools, ‘Google me’ is the new business card and thus, the blog and social 1 Source: Jeremiah Owyang, Senior Analyst, Forrester Research network profile is the new resume. Unlike the interview process, where the resume or self-description can be ‘puffed’, the writings of a long-term blog demonstrates more about the individual” 1 RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  33. 33.  Just as your resume says who you are, your website tells the same story. Gather testimonials, put it with your awards and accolades and take some time to write a professional bio. Bravenet.com is a free solution with many different tools, such as a polling feature and guest book to help you get started. I recommend you use Godaddy.com or Bluehost.com (fee based) to host and build your website. You can also use Microsoft Expression Web, which is an easy to use website building software program, much like using Microsoft Word to build your website. Depending on your strategy, your URL is going to be extremely important. Of course I would recommend that you purchase your domain name, yourname.com. If that isn’t available, try for yournameRESUME.com or the .net or .org equivalents, in that order. The newest one is .biz. The objective of the URL is to have something you can freely promote and that people can remember. Use the URL on your paper resume, on all of your social networks or other marketing materials. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  34. 34. Create a Google Profile Go to the following URL and create your own Google Profile: http://google.com/s/profiles/me RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  35. 35. VisualCV.comVisualCV.com – is an online version of your resume, but,like a portfolio, has much more - images, videos, and linksto your accomplishments. It is free and an excellent way to showcase your skills and present your personal brand. You will be searchable on most search engines. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  36. 36. Build Accounts on Other Sites to Extend Your Brand Get a Gmail.com account for use with reader, calendar, docs, and more. Take a second look at Plaxo – it’s changed for the better. Get a YouTube.com account for video uploading. Get a StumbleUpon.com account for voting. Get a Digg.com account for voting, as well. Get an Upcoming.org account to promote events. Get a del.icio.us account for social bookmarking. Get a FriendFeed.com account. Get a Flickr.com account for photo sharing Don’t forget podcasts – check out iTunes to hear who’s talking in your area of interest. Be sure your social network profiles on all sites has your blog listed, no matter where you have to put it to list it. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  37. 37. Key Facts: What is it?: Ziggs is an online community that encourages individuals to join and create personal profiles. Ziggs allows you to conduct searches for people, unlike LinkedIn which requires you to send out invites to build a network. How does it work?: There are two types of profiles you will find on Ziggs. ◦ The first is a profile created by individuals who have registered and posted their bios on Ziggs to expand their networks. ◦ The second is a profile that Ziggs has culled from the web from personal profiles on company, organization and college Web sties, just to name a few. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  38. 38. Key Facts: What is it?: ZoomInfo is a vertical search engine that focuses on people, companies, and the relationships among them. It allows users to collaborate in the construction of its content by contributing information to their own summaries or building new ones where none exists. ZoomInfo has partnerships with Reunion.com and XING to provide additional data. How does it work?: There are two separate groups of people that ZoomInfo is primarily aimed at, and that would be searchers who are looking either for themselves or various people in their lives (friends, family, colleagues, etc.), or human resources who are looking to recruit their next employee. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  39. 39. Key Facts: What is it?: Jigsaw is a directory of business contacts and company information - a sort of gray market for Rolodex data. How does it work?: ◦ It is built, maintained and “scrubbed” by users of the site. ◦ Its functionality is based on a points system that allows users to trade business contact information they have for contacts that they need. ◦ Once you join, you can conduct searches for individuals. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  40. 40. Key Facts: What is it?: Spoke collects contacts from public information on the internet as well as member’s registrations and email directories. How does it work?: Spoke pulls from your Outlook contact list to generate new names and you can opt out of this. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  41. 41. Develop Your Profile and Expert StatusSubmit HR/business/industry relatedarticles to key web sites such as: EzineArticles.com (well liked by Google and will get you found the fastest!) SearchWarp.com AuthorConnection.com GoArticles.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  42. 42. Create Your Customized Personal Brand Roadmap -Choosing Your Vehicles of Communication 1 Source: InsideFacebook.com 2 Source: comScore: Media Metrix 3 Source: Sales Konnect RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  43. 43. What Does Success Look Like For YourBrand? • Number of fans, followers or subscribers. • Increase in conversions. • Traffic from channel to site – many web statistic tools are incorporating social media into their offerings. • Stronger brand image and/or customer relationships. • Google page rank. • Measuring ROI RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  44. 44. Track Your Presence Online Google, Google.com/alerts: Email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. You can subscribe to each alert through email and RSS. You set an alert, notifying you of stories, as they happen, for your name, your topic, and even your company. As your feed reader fills up with articles that match your query, you should start a database of bloggers and journalists so that you can market to them directly and form better relationships.Blog Search Engines, Technorati.com or http://www.Blogsearch.google: If you have a blog, then you have to be on Technorati, which is the largest blog search engine in the world. When you register with it, Technorati tracks "blog reactions," or blogs that link to yours. You search for your name on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you find out. Use Technorati to log every blog that is linking to your own. Keep track of these blogs, and when you write your next post link to them. Doing so will give recognition to those who have recognized yours. Twitter, search.twitter.com: Twitter is a micro blogging service, hosting over three million people. You can locate any instances of your name and tweet back. As you see tweets with your name attached to them, you should use the "@" sign and the tweeters account name (@recruitastar) to respond appropriately. As you respond, you start to build brand recognition and your audience feels that you care and are actively listening. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  45. 45. Online Brand & Reputation ManagementNaymz.com, Sign up or invite people to write reviews about you and your work. You can import your LinkedIn profile data to your Naymz profile. My favorite.Rapleaf.com, Look up your reputation, rate others, and they will be invited to rate you in return.RepVine.com, Reference and reputation management combined.ReputationDefender.com, Service that attempts to help you getting things online said about you removed. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  46. 46. Important Tips to Remember RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  47. 47. Recommended Books U R A Brand! How Smart People Brand Themselves for Success - by Catherine Kaputa Me 2.0: Build a Powerful Brand to Achieve Career Success - by Dan Schawbel The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Commitment, and Passion! - by Tom Peters Stand Out! Branding Strategies for Business Professionals - by Simon Vetter Branding Phenomenon - by Peter Montoya Self-Marketing Power: Branding Yourself As a Business of One - by Jeff Beals Blogging For Dummies - by Susannah Gardner RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  48. 48. Key Facts:What is it?:Key Facts: Ping is: ◦ A site that helps you keep on top of social networking. ◦ A service that allows people to post updates to multiple social networking sites at once. Updates can be posted from multiple resources, inkling Google, instant messenger sites, and mobile devices. RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  49. 49. Key Facts:Key Facts:What is it?: If you use Outlook, Xobni is a great Free add-on which helps you organize your inbox and provides other unique features.http://tinyurl.com/Xobni1 provides: Lightning-fast search Threaded conversations Quick attachment discovery Contact info provided by LinkedIn, Facebook & Hoovers RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  50. 50. Closing and Questions  Final Questions, Closing Thoughts (Toby Nathan) Contact Toby Contact Toby Please don’t forget to link with me to Please don’t forget to link with me to grow your network on LinkedIn or grow your network on LinkedIn or Twitter! Twitter! www.linkedin.com/in/tobyrnathan www.linkedin.com/in/tobyrnathan http://twitter.com/recruitastar http://twitter.com/recruitastar RecruitaStar.com RecruitaStar.com toby@recruitastar.com toby@recruitastar.com RecruitaStar, LLC, 200 S. Wacker Dr., Suite 3100, Chicago, IL 60606
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×