Premium Media Credentials Aug 2009

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Premium Media Credentials Aug 2009

  1. 1. Credentials Presentation www.premium-media.co.uk
  2. 2. Adventis Group Plc. <ul><li>AIM listed, full service marketing & advertising agency </li></ul><ul><li>Thirteen subsidiary companies within Group </li></ul><ul><li>Provide services to property, healthcare & financial services industries </li></ul><ul><li>The Group employs 155 staff in London & the South East </li></ul><ul><li>www.adventis.co.uk </li></ul>
  3. 3. Premium Media <ul><li>Full media planning and buying service </li></ul><ul><li>Turnover in excess of £10 million </li></ul><ul><li>Specialists for over 15 years, planning and buying media campaigns for property clients </li></ul><ul><li>Local, national and international reach </li></ul><ul><li>Fully accredited to NPA & PPA </li></ul><ul><li>Staffed by experienced personnel who understand property marketplace </li></ul><ul><li>Intimate knowledge of media </li></ul>
  4. 4. The Brief <ul><li>Understanding objectives </li></ul><ul><ul><li>Branding/awareness, direct response </li></ul></ul><ul><li>Assessing the brand </li></ul><ul><ul><li>Value, market share, competitors </li></ul></ul><ul><li>Formulating the media strategy </li></ul><ul><ul><li>Targeting, timing, media selection </li></ul></ul><ul><li>Consultancy </li></ul><ul><ul><li>Marketing / Sales Consultancy </li></ul></ul><ul><ul><li>Web Consultancy </li></ul></ul>
  5. 5. Targeting <ul><li>Geographic </li></ul><ul><li>Demographic </li></ul><ul><li>Existing customer information </li></ul><ul><li>Combining to generate customer </li></ul><ul><li>profile for planning, creative / PR </li></ul>
  6. 6. Resources <ul><li>Research Tools </li></ul><ul><ul><li>JICREG, NRS, TGI, RAJAR, MMS </li></ul></ul><ul><li>Positioning </li></ul><ul><ul><li>Media / Target market profiling </li></ul></ul><ul><li>Mapping </li></ul><ul><ul><li>Mosaic, Acorn, Experian </li></ul></ul><ul><li>Experience </li></ul><ul><ul><li>Client and agency </li></ul></ul>
  7. 7. <ul><li>L ocal </li></ul><ul><li>Regional </li></ul><ul><li>National </li></ul><ul><li>Magazines </li></ul>Press Tailored to maximise efficiency of media budget
  8. 8. Digital <ul><li>Web (PPC, CPC) </li></ul><ul><li>Text </li></ul><ul><li>Mobile Marketing Solutions </li></ul><ul><li>SEM (Search Engine Marketing) </li></ul><ul><li>SEO (Search Engine Optimisation) </li></ul><ul><li>Social Media Management </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Website Content </li></ul><ul><li>E-mail Marketing </li></ul>
  9. 9. <ul><li>Static </li></ul><ul><li>Mobile </li></ul>Outdoor
  10. 10. Broadcast / Distribution <ul><li>Broadcast </li></ul><ul><ul><li>Radio, TV, cinema </li></ul></ul><ul><li>Distribution </li></ul><ul><ul><li>leaflets, inserts, direct mail </li></ul></ul>
  11. 11. Google Analytics <ul><li>Comprehensive analytics report available for each campaign </li></ul>
  12. 12. Monitoring and evaluation <ul><li>For every campaign </li></ul><ul><ul><li>Monitor effectiveness of media throughout the campaign (Cost / Response analysis) </li></ul></ul><ul><ul><li>Quickly react to results in order to refine media selection and maximise value of spend </li></ul></ul><ul><ul><li>Monitor quality of ads </li></ul></ul><ul><ul><ul><li>Voucher cutting of all ads </li></ul></ul></ul><ul><li>Additional measurement options </li></ul><ul><ul><li>Omnibus research pre and during campaign </li></ul></ul>
  13. 13. Effective Buying <ul><li>Understand objectives and provide cost effective, innovative solutions </li></ul><ul><li>You benefit from: </li></ul><ul><li>Relationships with media </li></ul><ul><li>Experienced negotiators </li></ul><ul><li>Reputation </li></ul><ul><li>Best access to </li></ul><ul><ul><li>Late space </li></ul></ul><ul><ul><li>Preferential positions </li></ul></ul>
  14. 14. Media Relationships <ul><li>Excellent long term relations with the media </li></ul><ul><li>Best negotiating stance </li></ul><ul><li>Best positions </li></ul><ul><li>Forewarned of plans </li></ul>
  15. 15. Media Testimonials <ul><li>“ We have enjoyed many years of successful trading with Premium Media. </li></ul><ul><li>Premium Media always challenge the status-quo to ensure they get the best value for their clients whilst embracing new & creative solutions we put to them. </li></ul><ul><li>Our open & engaging relationship is the basis for what has been a long standing & successful partnership” </li></ul><ul><li>Jon Benjamin </li></ul><ul><li>Advertising Manager – News International </li></ul>
  16. 16. Media Testimonials <ul><li>“ RBI has worked with Premium Media for many years and I have always been very impressed with the team’s work ethic within the media industry. The team are always open to new ideas and have the knack of determining the best media route for their clients. </li></ul><ul><li>The agency’s creativity and firm but fair negotiation skills have made them a pleasure with which to deal. On behalf of all at RBI, I can confidently say that we will be maintaining our strong alliance way into the future. </li></ul><ul><li>Jonathan Hamer </li></ul><ul><li>Head of Sales, RBI – Estates Gazette </li></ul>
  17. 17. Clients
  18. 18. Our clients <ul><li>Commercial Property Clients </li></ul><ul><li>Allied London Properties </li></ul><ul><li>CBRE </li></ul><ul><li>Develica </li></ul><ul><li>Development Securities </li></ul><ul><li>Hammerson </li></ul><ul><li>Industrial Securities </li></ul><ul><li>James Andrew International </li></ul><ul><li>Jones Lang LaSalle </li></ul><ul><li>Knight Frank </li></ul><ul><li>Lambert Smith Hampton </li></ul><ul><li>Land Securities </li></ul><ul><li>Prudential PIM </li></ul><ul><li>SEGRO </li></ul><ul><li>SWERDA </li></ul><ul><li>Targetfollow Estates </li></ul>Residential Property Clients Capital & Provident Genesis Homes Galliard Residential Devington Homes Family Mosaic Galliard Homes Grainger Trust Grove Manor Homes Higgins Homes Home Group P&O Properties Propertyfinder.co.uk Savills Standford Properties Ltd. Shelbourne Developments Ltd.
  19. 19. Mission statement Our aim is to add value to our clients’ media programmes by optimising the quality and effectiveness of their advertising whilst promoting the overall brand
  20. 20. Contact Toby Wilson Associate Director Premium Media Ltd. 93 – 95 Wigmore Street London W1U 1HH T : 020 7034 4731 M : 07973 685 414 E : [email_address] www.adventisproperty.co.uk www.premium-media.co.uk

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