Copie 100521 tool brandenburg

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Copie 100521 tool brandenburg

  1. 1. CoPIE Partner Meeting The implementation of the CoPIE-Tool in Brandenburg, Germany May, 21 st 2010, Berlin Norbert Kunz, Oliver Hirsch iq consult
  2. 2. <ul><li>Analysis of the start-up infrastructure in the Regions “City of Potsdam/ District Potsdam-Mittelmark” and „Uckermark“ in Brandenburg, Deutschland </li></ul><ul><li>Period of investigation: Summer 2009 </li></ul><ul><li>Number of interviewees </li></ul><ul><ul><li>Decision makers: 24 </li></ul></ul><ul><ul><li>Business advisors: 20 </li></ul></ul><ul><ul><li>Business starters: 53 </li></ul></ul>CoPIE-Tool Analysis in Brandenburg
  3. 3. CoPIE-Tool: Improving the instrument <ul><li>Improvement of explanatory power with regard to marginalized groups </li></ul><ul><ul><li>A statement that additionally focused on disadvantaged target groups was split into two statements </li></ul></ul><ul><ul><li>Maximum harmonization of the questionnaires (especially the questionnaire for start-ups) for better comparability of the statements </li></ul></ul><ul><ul><li>Harmonization of the methodology: direct interviews </li></ul></ul><ul><ul><li>Selection of the business starters </li></ul></ul><ul><ul><li>Selection of personal data of business starters‘ for multivariate analysis </li></ul></ul>
  4. 4. Comparison of the perceptions of the three interviewee groups CoPIE-Analysis: Possibilities
  5. 5. Direct comparison of the different perceptions - tailor-made offer for disadvantaged target groups CoPIE-Analysis: Possibilities
  6. 6. Evaluation of the responses of the business starters regarding sex, age and target group CoPIE-Analysis: Possibilities
  7. 7. CoPIE-Analysis: Benefit <ul><li>Sensitization of regional stakeholders </li></ul><ul><li>Adequate support offers </li></ul><ul><li>Perception of further stakeholders </li></ul><ul><li>Taking into account the needs of different target groups </li></ul><ul><li>Connection for European exchange </li></ul><ul><li>Feedback concerning strengths and weaknesses </li></ul><ul><li>Arranging contacts to other European regions </li></ul><ul><li>Access to CoPIE </li></ul>
  8. 8. CoPIE Analysis: Benefit <ul><li>Main research results in Brandenburg: </li></ul><ul><li>Compared to other European regions, Brandenburg has a good start-up infrastructure (area-wide, target group related) </li></ul><ul><li>Besides a few exceptions, advisors evaluate the start-up support infrastructure better than the other two groups </li></ul><ul><li>On average, business starters that used target group related offers have a better opinion about those offers than business starters that did not use specialized offers </li></ul><ul><li>There is a strong demand regarding sensitization: Entrepreneurial education at schools </li></ul>
  9. 9. Thank you for your attention Oliver Hirsch [email_address] Florian Brix [email_address] iq consult  Muskauer Str. 24  D-10997 Berlin  Germany  tel. +49 (0)30 61 28 76 77  www.iq-consult.com Norbert Kunz [email_address]

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