Social Media Transparency:   What is it Good For?   Casual Conversation Webinar 3           February 12, 2010
Overview            What is the       Knowledge             Path?              Drive              Talking                 ...
Overview            What is the       Knowledge             Path?              Drive              Talking                 ...
What is the Path About?             Diversity = Strength            Learn from Exposure            Share What You Know    ...
Overview           What is the         Knowledge            Path?                Drive             Talking                ...
The Knowledge Drive                      6
Overview            What is the       Knowledge             Path?              Drive              Talking                 ...
Transparency                             In Social Media                                  HealthcareDeveloped forThe Path ...
How Do You Define Social MediaTransparency?       Do we/ should we .. hold healthcare to a          higher standard than “...
How Do You Define Transparency? How would you feel if you had a relationship in social media, w/ a person to find out they...
How Do You Define Transparency?“Synthetic transparency involves using blogs to givethe impression of openness, honesty, an...
Degrees of Transparency1. Identifying the author not important2. Okay to ghost write posts, but not okay to   ghost write ...
13
Which Camp Are You In?Total Transparency               Degrees of Transparency?                     14
Let’s Continue the Conversation!          Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketing          http://divam...
Overview            What is the        Knowledge             Path?               Drive              Talking               ...
Next Session       South by Social Health: Bringing the       Health Twitter Community Together            Friday, Februar...
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Social Media Transparency in Healthcare

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What does transparency mean in a healthcare social media strategy? Defining transparency and degrees of transparency are discussed.

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Transcript of "Social Media Transparency in Healthcare"

  1. 1. Social Media Transparency: What is it Good For? Casual Conversation Webinar 3 February 12, 2010
  2. 2. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 2
  3. 3. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 3
  4. 4. What is the Path About? Diversity = Strength Learn from Exposure Share What You Know 4
  5. 5. Overview What is the Knowledge Path? Drive Talking Next Topic Collaboration 5
  6. 6. The Knowledge Drive 6
  7. 7. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 7
  8. 8. Transparency In Social Media HealthcareDeveloped forThe Path of the Blue Eye ProjectBy:John Cass, PR Communications; Pace Communications 8Toby Bloomberg, Diva Marketing; Bloomberg Marketing
  9. 9. How Do You Define Social MediaTransparency? Do we/ should we .. hold healthcare to a higher standard than “business?” Is it simply one word .. Disclosure? or Are there shades of Gray? 9
  10. 10. How Do You Define Transparency? How would you feel if you had a relationship in social media, w/ a person to find out they were the agency? 10
  11. 11. How Do You Define Transparency?“Synthetic transparency involves using blogs to givethe impression of openness, honesty, and transparencybut without really doing so.” Dr. Walter Carl formerly of Northeastern University, now CEO of ChatThreads“Transparency is access to the information stakeholders need in order to make informed decisions.” Dan Tapscott - The Naked Corporation 11
  12. 12. Degrees of Transparency1. Identifying the author not important2. Okay to ghost write posts, but not okay to ghost write comments in reply3. Okay to edit and rewrite posts4. Okay to post within social media representing the brand5. Not okay to ghost post when representing an individual6. Need to disclose agency relationship when posting for brand7. Twitter had some nuances, might be okay to post when representing a brand. Twitter space requirement was the issue. 12
  13. 13. 13
  14. 14. Which Camp Are You In?Total Transparency Degrees of Transparency? 14
  15. 15. Let’s Continue the Conversation! Toby Bloomberg, Founder Bloomberg Marketing/Diva Marketing http://divamarketing.blog.com Twitter: @tobydiva John Cass, Head of Digital Marketing Pace Communications http://pr.typepad/pr_communications http://www.pacecommunications.com Twitter: @johncass Toby + John will be leading a dialogue on transparency at the Living the Path Q&A Center. You can participate here: http://pbeye.info/3As.* *Registration required to participate. 15
  16. 16. Overview What is the Knowledge Path? Drive Talking Next Topic Transparency 16
  17. 17. Next Session South by Social Health: Bringing the Health Twitter Community Together Friday, February 26, 2010 12:30 p.m. Eastern 17
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