Pinterest Contest Mircosoft Mini Case Interview

563 views
523 views

Published on

Mini case interview with Microsoft social media team leader about their Pinterest "mouse" contest. Interesting lessons and insights shared.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
563
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pinterest Contest Mircosoft Mini Case Interview

  1. 1. Diva Marketing Mini Case Interview Pinterest Sweepstakes: MicrosoftHardware Mouse Designs And Colors © 2012 BloombergMarketing
  2. 2. Microsoft – Mini Case Study Pinterest Contest: Product Design Launch“Since we had such great artists that designed amazing art on our mice,Pinterest proved to be a great vehicle to promote this initiative.” BJ O’Hare Social Media Lead for the Microsoft Hardware Team Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
  3. 3. Microsoft – Case Study Pinterest Contest: Product Design Launch Why Pinterest • New mouse designs expressive and appeal to people looking for ways to personalize their everyday life. • Use Microsoft designer mouse pins to “decorate” boards Goals • Generate awareness of the new colors and artist designs through engagement with an audience • Increase followers of Microsoft boards • Generate repins Awareness“ •Microsoft social networks: Facebook, Twitter, blogs, TechTuesday tweet chat (#winchat/@windows) Bloomberg Marketing Social Media For Business © 2012 BloombergMarketing
  4. 4. Microsoft – Case Study Pinterest Contest: Product Design Launch Engagement Tactic • Added new images every few are fresh pins for people to use Research Analysis • Designs vs color images pinned • Rerepinning the contest pin • Pin & board descriptors • Group of images vs single item images • Product images vs lifestyle images.Bloomberg MarketingSocial Media For Business © 2012 BloombergMarketing
  5. 5. Continue The Conversation Toby Bloomberg Bloomberg Marketing Social Media For Business Divamarketingblog.com @tobydiva pinterest.com/tobydiva Read the full interview with BJ O’Hare , Microsoft Hardware Social Media Lead on Diva Marketing http://bit.ly/JMrT3KBloomberg MarketingSocial Media For Business © 2012 BloombergMarketing

×