Eye Tracking Metrics

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Maciej Lipiec, User Experience Director at K2 Internet, favorited this 4 months ago
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Tags eye tracking
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kyliebreeze added this to the group Eyetracking for Research and Design

Eye Tracking Metrics in Tobii Studio Tobii Technology
Time to first fixation
- The time in seconds from when the stimulus was shown until the start of the first fixation within an Area Of Interest (AOI).
Fixation length
- The length of the fixations in seconds within an AOI.
Fixation count
- The number of fixations within an AOI.
Observation length
- The total time in seconds for every time a person has looked within an AOI, starting with a fixation within the AOI and ending with a fixation outside the AOI.
Observation count
- The number of visits and re-visits to an AOI.
1 2
Fixations before
- The number of fixations before the participant fixated within an AOI for the first time.
Participant %
- The percentage of participants that have fixated at least once within an AOI.