Why companies engage employees in corporate responsibility and sustainability
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Why companies engage employees in corporate responsibility and sustainability

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Why companies engage employees in corporate responsibility and sustainability. A presentation taken from the online training course "Getting to Grips with CR" which will soon be available for ...

Why companies engage employees in corporate responsibility and sustainability. A presentation taken from the online training course "Getting to Grips with CR" which will soon be available for registration and begins on March 24 2014. Contact courseinfo@stakeholderintel.com for details.

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Why companies engage employees in corporate responsibility and sustainability Why companies engage employees in corporate responsibility and sustainability Presentation Transcript

  • Why do companies engage employees today in Corporate Responsibility and Sustainability?
  • But first, why do they engage employees? • Brand trust and reputation • Increasing evidence CR major factor in recruitment, motivation and retention • Numerous studies ‘prove’ this • Viewed as major potential source of innovation
  • Typical engagement issues: Internal • Corporate environmental performance • Community and volunteering work • Anti-corruption and bribery • Codes of behaviour/conduct • Diversity, empowerment
  • Typical engagement issues: External • • • • • • Climate change Global development Waste and recycling Biodiversity/environment Social exclusion/innovation Human rights issues
  • Most companies focus on internal issues… • “Low hanging fruit”: Office recycling/greening/cycle to work etc are common issues • Volunteering and community engagement • Fundraising for charity
  • Because they can get quick wins… • Office recycling saves money fast: e.g. centralised waste areas • Increasing drivers for mandatory ethics/bribery training • Fundraising looks/feels good
  • And volunteering/community work is expected…. • 2011 - Committee Encouraging Corporate Philanthropy studied 184 companies with regard to community/volunteering • These included 63 of the top 100 companies in Fortune 500
  • And volunteering/community work is expected…. 2010: 94% of companies offered a matching-gift program (programs that match employee contributions of cash or volunteer time with a financial contribution to the employee’s charity of choice)
  • Donations seem to be going up… 2009 to 2010: 57% of companies increased their cash contributions to matching gift programs 2010: 89% of companies had a formal domestic employeevolunteer program 52%: International volunteering
  • Doughty Centre for Corporate Responsibility study 2009: • Employee engagement is both a driver, as well as an outcome, of corporate social performance and sustainable value creation • Corporate [social performance] has both a direct and indirect impact (via employee engagement) on the creation of sustainable business value • Social intrapreneurs – who are engaged [within companies] in both [social] and commercial innovation – can improve corporate social performance and enhance sustainable business value
  • Conclusions • We see very few, if any arguments AGAINST engagement with employees • Lots of “macro” studies • New movement to consider how CR drives innovation: Alliance Boots one example • “Intrapreneurs” concept growing • Traditional business case strong and growing • Cheap and easy to do compared with say, management of CR in the supply chain