Marks & Spencer Plan A (2007)Goal: Worlds most sustainable major retailer“Plan A”: 180 environmental/ethical commitments by 2015Focus: Climate change, Waste, Natural resources, Health andbeing a Fair partner Cost neutral/positive Award winning Growing customer trust Now launching new products and campaigns: Energy, customer loyalty (Shwopping)
Unilever Sustainable Living Plan (2010) Ten year journey towards sustainable growth with 50 targets Aim to bring safe drinking water to 500 million people 2011: Increased the proportion of portfolio that meets highest nutritional standards from 22% in 2010 to 25% in 2011 Aim: Halve the greenhouse gas impact of products across the lifecycle by 2020 2020 aim: Source 100% of agricultural raw materials sustainably Sustainably sourced raw materials increased from 14% in 2010 to 24% in 2011
Timberland and ‘Earthkeepers’ (2007) 2007 looking "desperately" to try and grow the business Developed successful "Earthkeeper" line of footwear and apparel Designed with a core philosophy of environmental stewardship Objective: "make our values valuable" : Mike Harrison, Chief Brand Officer Earthkeepers product line is now 10% of sales Gone from one boot in 2007 to entire line sold around the world: Engaged heavily with customers online and using social media
Skanska and greener construction (2009) Empire State building: Ambitious $500m renovation plan, paid for with savings from “deep green retrofit” Skanska: 57% reduction in energy consumption. Reduction of 15-18% employee absenteeism Renovation costs recouped in as little as five years By 2015: Building’s owners say they are confident they will save $4.4m a year: A 38% reduction of energy use Development business unit focusing on green: 10% of the company’s overall $17bn annual revenues, 1% deep green
Vodafone and Turkish Farmers (2011)Vodafone/ Accenture 2011 research: Mobile-based agri services could boostagricultural income by $34bn by 2020Vodafone Farmers Club offers special rates & info to farmers: Mobile tech toimprove incomes & increase efficiency/sustainability 500,000 signed up to the Farmers Club so far. Participating farmers have increased productivity by about €100mSMS alerts with government information on: New regulations and financial support Weather forecasts Market price quotes linked to location and productionPartnership with Sekerbank: Farmers pay mobile phone bills post-harvest,annually. Benefits to Vodafone: Customer loyalty, mass revenue streams
Siemens and Green Business Strategy 2011: Products and solutions in Environmental Portfolio generated revenue of €29.9 billion: 41% of total revenue Objective: Grow annual revenue to €40 billion by 2014 – with new, innovative products and exceptional growth in fields like renewable energy. These include: Combined cycle power plants and intelligent building technologies: far more energy-efficient than comparable solutions Renewable energy systems and components: wind turbines, steam turbines for solar-thermal power plants. Environmental technologies for cleaner water and air
Conclusions 1: What does this mean for stakeholder engagement? Employee engagement drives innovation NGO partnerships bring ideas and credibility Communities have increasing power & influence Social media means no company escapes scrutiny Big business want a long term vision from Governments: And policies and incentives that enable investment and longer term planning
Conclusions 2: What does this mean for financial returns?London Business School and Harvard Business School researchfinds that: Firms with better CSR performance face significantly lower capital constraints Better stakeholder engagement and transparency around CSR performance, are important in further reducing capital constraints That the relation is driven by both the social and the environmental dimension of CSR"CORPORATE SOCIAL RESPONSIBILITY AND ACCESS TO FINANCE" Available at: http://ssrn.com/abstract=1847085
Conclusions 3: The takeaways… CSR/Sustainability/Responsible business = Smarter business Consumers want to trust brands, not products Leading companies turning sustainability into opportunity all over the world: New products / motivated people / cost savings It is early days! But 9 billion people means less resources and innovation will be essential: Sustainability = risk reduction Corporate roles in changing inefficient systems will be vital: The winning companies recognise CSR is systems change
Further resourcesThe Smarter Business Blog: tobywebb.blogspot.comEthical Corporation: www.ethicalcorp.comEabis.org / Caseplace.org / Harvard Kennedy School CSR Initiative:http://www.hks.harvard.edu/m-rcbg/CSRI/Doughty Centre for Corporate Responsibility:http://doughtycentre.infoMIT/Sloan Management Review:http://sloanreview.mit.edu/innovation-hubs/sustainability/Stakeholder Intelligence: Training and Research:www.stakeholderintel.com
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.