Links between CR and Product and Consumer Safety


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Presentation given at Pirelli Sustainability day in Milan on January 23 2012, to present highlights of Ethical Corporation's recent report on the topic.

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  • I recently wrote a study on product safety, regarding a highly toxic pesticide called 'Paraquat'. It is distributed globally by a Swiss company that does not appear to care enough about whether it can be applied safely in all country contexts...
    Have a look: Would be curious about your comments. cheers,
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Links between CR and Product and Consumer Safety

  1. 1. Corporate responsibility and consumer product health and safety: Best practice and emerging issues Toby Webb, Founder/Chairman, Ethical Corporation, Co-Founder, Stakeholder Intelligence
  2. 2. Is product safety a corporate responsibility issue? <ul><li>At the heart of a company’s basic promise to consumers </li></ul><ul><li>Heavily regulated </li></ul><ul><li>Corporate responsibility is about integration: social with environmental and economic </li></ul><ul><li>Benefits across the different pillars from a joined-up approach </li></ul>
  3. 3. Research structure <ul><li>Survey of Ethical Corporation’s readership about product safety issues </li></ul><ul><li>Development of assessment methodology covering Research & Development, Processes and Management, Health and Safety Standards, and Communications </li></ul><ul><li>Review of 15 leading consumer brands, benchmarking publically available information against our methodology </li></ul><ul><li>Interviews with a selection of companies and industry experts </li></ul>
  4. 4. Reader survey: results
  5. 5. Reader survey: results
  6. 6. Reader survey: results
  7. 7. Reader survey: results
  8. 8. Reader survey: results
  9. 9. Companies and brands benchmarked
  10. 10. Findings: Research & Development R&D leads the way – strongest results in this criterion <ul><li>Consumer safety occupies a strong position in companies’ earliest efforts to design and develop their products </li></ul><ul><li>Leading companies from our benchmarking </li></ul><ul><ul><li>BMW </li></ul></ul><ul><ul><li>Campbell Soup </li></ul></ul><ul><ul><li>Ikea </li></ul></ul><ul><ul><li>Johnson & Johnson </li></ul></ul><ul><ul><li>L’Oréal </li></ul></ul><ul><ul><li>Mattel </li></ul></ul><ul><ul><li>Motorola </li></ul></ul><ul><ul><li>Novo Nordisk </li></ul></ul><ul><ul><li>Pirelli </li></ul></ul><ul><ul><li>Toyota </li></ul></ul>
  11. 11. Findings: Processes and Management Health and safety processes – a top priority <ul><li>Strong results in this area as brands have taken clear steps to integrate consumer health and safety into everyday corporate responsibility activities </li></ul><ul><li>Leading companies from our benchmarking </li></ul><ul><li>BMW </li></ul><ul><li>Campbell Soup </li></ul><ul><li>Ikea </li></ul><ul><li>Johnson & Johnson </li></ul><ul><ul><li>L’Oréal </li></ul></ul><ul><ul><li>Mattel </li></ul></ul><ul><ul><li>Pirelli </li></ul></ul><ul><ul><li>Toyota </li></ul></ul>
  12. 12. Findings: Health and Safety Standards Standards – an emerging property <ul><li>Internal and external standards, and how they are used and developed, ground corporate approach to consumer safety </li></ul><ul><li>Achieved lowest overall marks in benchmarking </li></ul><ul><li>Leading companies from our benchmarking </li></ul><ul><ul><li>BMW </li></ul></ul><ul><ul><li>Toyota </li></ul></ul>
  13. 13. Findings: Communications Consumer engagement – a strong support role <ul><li>Dialogue with consumers and other stakeholders about product safety factors demonstrates recognition of how important this for many audiences </li></ul><ul><li>Leading companies from our benchmarking </li></ul><ul><ul><li>Campbell Soup </li></ul></ul><ul><ul><li>Ikea </li></ul></ul><ul><ul><li>Johnson & Johnson </li></ul></ul><ul><ul><li>L’Oréal </li></ul></ul><ul><ul><li>Mattel </li></ul></ul><ul><ul><li>Novo Nordisk </li></ul></ul><ul><ul><li>Pirelli </li></ul></ul>
  14. 14. Conclusions Top lessons and trends: Research & Development <ul><li>Product safety lifecycle assessment is a basic part of the design process </li></ul><ul><li>Analyze health and safety product profile in conjunction with environmental and social factors, not in isolation </li></ul>Processes and Management <ul><li>Leave nothing to chance. Product safety demands a rigorous internal management approach, with clear management responsibilities. </li></ul><ul><li>Follow-up processes – especially after-sales monitoring – must be robust and part of on-going communications. </li></ul>
  15. 15. Conclusions <ul><li>Collaboration with competitors in the supply chain can powerfully identify and address product safety issues </li></ul><ul><li>Advocate for higher standards – voluntary or mandatory – and improve ability to meet consumer expectations </li></ul>Standards <ul><li>Use one and two way communication tools to convey product safety information so consumers can find the information they need, when they need it </li></ul><ul><li>Be aware of the needs of different groups of consumers and of how they interact with products </li></ul>Communications
  16. 16. Thank you. Questions? Contact me: