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Links between CR and Product and Consumer Safety

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Presentation given at Pirelli Sustainability day in Milan on January 23 2012, to present highlights of Ethical Corporation's recent report on the topic.

Presentation given at Pirelli Sustainability day in Milan on January 23 2012, to present highlights of Ethical Corporation's recent report on the topic.

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  • I recently wrote a study on product safety, regarding a highly toxic pesticide called 'Paraquat'. It is distributed globally by a Swiss company that does not appear to care enough about whether it can be applied safely in all country contexts...
    Have a look: http://www.evb.ch/en/p25019752.html Would be curious about your comments. cheers,
    Robert
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  • 1. Corporate responsibility and consumer product health and safety: Best practice and emerging issues Toby Webb, Founder/Chairman, Ethical Corporation, Co-Founder, Stakeholder Intelligence
  • 2. Is product safety a corporate responsibility issue?
    • At the heart of a company’s basic promise to consumers
    • Heavily regulated
    • Corporate responsibility is about integration: social with environmental and economic
    • Benefits across the different pillars from a joined-up approach
  • 3. Research structure
    • Survey of Ethical Corporation’s readership about product safety issues
    • Development of assessment methodology covering Research & Development, Processes and Management, Health and Safety Standards, and Communications
    • Review of 15 leading consumer brands, benchmarking publically available information against our methodology
    • Interviews with a selection of companies and industry experts
  • 4. Reader survey: results
  • 5. Reader survey: results
  • 6. Reader survey: results
  • 7. Reader survey: results
  • 8. Reader survey: results
  • 9. Companies and brands benchmarked
  • 10. Findings: Research & Development R&D leads the way – strongest results in this criterion
    • Consumer safety occupies a strong position in companies’ earliest efforts to design and develop their products
    • Leading companies from our benchmarking
      • BMW
      • Campbell Soup
      • Ikea
      • Johnson & Johnson
      • L’Oréal
      • Mattel
      • Motorola
      • Novo Nordisk
      • Pirelli
      • Toyota
  • 11. Findings: Processes and Management Health and safety processes – a top priority
    • Strong results in this area as brands have taken clear steps to integrate consumer health and safety into everyday corporate responsibility activities
    • Leading companies from our benchmarking
    • BMW
    • Campbell Soup
    • Ikea
    • Johnson & Johnson
      • L’Oréal
      • Mattel
      • Pirelli
      • Toyota
  • 12. Findings: Health and Safety Standards Standards – an emerging property
    • Internal and external standards, and how they are used and developed, ground corporate approach to consumer safety
    • Achieved lowest overall marks in benchmarking
    • Leading companies from our benchmarking
      • BMW
      • Toyota
  • 13. Findings: Communications Consumer engagement – a strong support role
    • Dialogue with consumers and other stakeholders about product safety factors demonstrates recognition of how important this for many audiences
    • Leading companies from our benchmarking
      • Campbell Soup
      • Ikea
      • Johnson & Johnson
      • L’Oréal
      • Mattel
      • Novo Nordisk
      • Pirelli
  • 14. Conclusions Top lessons and trends: Research & Development
    • Product safety lifecycle assessment is a basic part of the design process
    • Analyze health and safety product profile in conjunction with environmental and social factors, not in isolation
    Processes and Management
    • Leave nothing to chance. Product safety demands a rigorous internal management approach, with clear management responsibilities.
    • Follow-up processes – especially after-sales monitoring – must be robust and part of on-going communications.
  • 15. Conclusions
    • Collaboration with competitors in the supply chain can powerfully identify and address product safety issues
    • Advocate for higher standards – voluntary or mandatory – and improve ability to meet consumer expectations
    Standards
    • Use one and two way communication tools to convey product safety information so consumers can find the information they need, when they need it
    • Be aware of the needs of different groups of consumers and of how they interact with products
    Communications
  • 16. Thank you. Questions? Contact me: Toby.Webb@ethicalcorp.com www.ethicalcorp.com www.stakeholderintel.com tobywebb.blogspot.com

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