Excellence in CSR Braun and Partners CSR Conference, Budapest, Nov. 24 2009 Introduction Ethical Corporation : Global business intelligence on CR, since 2001 10 issues a year in print, online archive: 8000 articles Free weekly eBrief on global CR issues World-wide network of writers and analysts Produce independent research reports and training Advise governments and companies ( sometimes ) Take a constructively-critical stance on CR Have often UK centric viewpoint! www.ethicalcorp.com

Excellence in CSR: Complex issues What’s the role of CSR for business in 2009? Same as in the past 15 years: Community , Marketplace , Environment and Workplace. But definition is now widening! - Bigger, wider, more complex: i.e. Amazon soy and leather - Staying up to speed with expectations: Cutting carbon emissions - Managing business risks: Anti-corruption (not illegal in past) - Spotting opportunities: Efficiency , customer trust , new products CSR is about relationships, efficiency and innovation CSR issues are now regulatory, financial and reputational Philanthropy is NOT CSR!

Excellence in CSR: Understanding complexity

Excellence in CSR: Communicating limitations…

Excellence in CSR: Becoming strategic

Excellence in CSR: What do we mean? Braun and Partners survey (45 voters) says: Leadership and best practice: M&S, Innocent CR management and innovative solutions: Unilever, SAB Miller Understanding stakeholder expectations, incorporating them into business strategy: Starbucks, Intel My list: Understanding role of business in society has changed Realising the rate of expectation change in society Grasping government limitations : you are on your own on some issues! Engaging with stakeholders and being humble Collaborating with partners to understand and tackle issues

Braun and Partners survey (45 voters) says:

Leadership and best practice: M&S, Innocent

CR management and innovative solutions: Unilever, SAB Miller

Understanding stakeholder expectations, incorporating them into business strategy: Starbucks, Intel

My list:

Understanding role of business in society has changed

Realising the rate of expectation change in society

Grasping government limitations : you are on your own on some issues!

Engaging with stakeholders and being humble

Collaborating with partners to understand and tackle issues

Excellence in CSR Planning strategy : creating a realistic action plan and selling across the business Rolling plan out: buy-in across departments Delivering innovation in products, services and comms Admitting you don’t know all the answers Understanding complexity when you discuss solutions Being transparent about progress: Challenging your business to improve Aligning with business models Being bold and sticking to the course Gaining competitive advantage, and building a moat around that you can defend!

Planning strategy : creating a realistic action plan and selling across the business

Rolling plan out: buy-in across departments

Delivering innovation in products, services and comms

Admitting you don’t know all the answers

Understanding complexity when you discuss solutions

Being transparent about progress: Challenging your business to improve

Aligning with business models

Being bold and sticking to the course

Gaining competitive advantage, and building a moat around that you can defend!

Excellence in CSR: Educating consumers

CR: Opportunity and embedding “ How to embed corporate responsibility across different parts of your company” A report published by Ethical Corporation, September 2009. Summary available at: http://www.ethicalcorp.com/csr Contact information: www.ethicalcorp.com Toby.Webb@ethicalcorp.com +44 (0) 207 375 7561 Search for “Ethical Corporation” on Google, Facebook, Twitter to find us. Linked-in, search for: “Toby Webb” Thank you! Questions?