Numbers, myths & benchmark about mobile applications July 2012
by Arnaud Bilquez, Experienced e-Business & Marketing Consultant at eezeer.com on Aug 02, 2012
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Numbers, Myths & Benchmark about mobile applications for hotels ...
Numbers, Myths & Benchmark about mobile applications for hotels
Is it time for you to GO MO?
Customers search for hotel apps on Google!
Compared with travel apps, mobile applications for hotels are trendy on Google since early 2010.
Customers use Apps and surf on mobile!
And Mobiles are also used during the stay. A study of 500 travellers (52% from Western Europe, 16% Northern Europe, 13% Southern Europe, 17% Middle East) found that 86% now expect wifi connections to be made freely available in hotels. Courtesy of: Brocade
Customers use and book on Mobile apps!
Mobile bookings are poised to increase exponentially.
$160 million in 2010
$2.6 billion (2.4% of total online bookings) in 2012
$8.0 billion (6,5% of total online travel bookings) by 2013
Courtesy of: Buuteeq
Customers book on Mobile apps when traveling!
82% of Priceline users book on day of arrival.
Facts on Hotels Gone Mobile.
Largest profit margins come from mobile users: 70% of mobile bookings are more expensive same-day bookings
Mobile services have led to an 18% increase for in-room dining orders
Courtesy of: Buuteeq
Myths about mobile applications for hotels
Mobile Apps and mobile websites are the same thing?
Apps and mobile websites are two completely different things!
You need to consider BOTH a mobile website and a mobile application on iPhone and Android app.
Why do you need an Android and an iPhone app? Well, Android and iPhone combined represent 79% of the market.
Mobile Apps are expensive?
“Build an app for a nominal setup fee and an ongoing monthly subscription fee. If you are part of a collection of hotels this can help to reduce the cost even further by sharing the setup and monthly fees across the collection.” says Rourke Hospitality Marketing
Mobile Apps are NOT expensive!
What benefits do you get from Apps?
Helps you stay in mind by entering the mobile screen of users
Push notifications before, during and after the stay
Give a good user experience during the stay
Content managed with your website (CMS)
Appear on app stores searches under your name + hotel or location
5 good reasons to which you can ad direct mobile bookings on online bookings.
Benchmarking 5 hotel’s mobile applications on iPhone
Focusing on 5 hotel apps on iPhone
++Creative and handy: Unlock experiences and stories at our hotels with our built-in QR code scanner.
It’s time you Go Mo…
Feel free to contact me for feedback or helping out on your mobile strategy!
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