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Intro to social media for business - class 4
 

Intro to social media for business - class 4

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  • Title of the course / class
  • Q&AWhat is it to you?What do you think it is?What do you want to learn about it?
  • Q&AWhat do you think Linkedin is?Who do you think uses it?http://www.youtube.com/watch?v=ZVlUwwgOfKwQ&ADoes this change your opinion of what twitter is?
  • Simplest way to describe LinkedIn is as a social rolodex
  • RecruiterTheir flagship recruiting product, Enables recruiters to do unlimited searches, share the results. Talent Pipeline - an additional service which enables recruiters to manage the pipeline of prospects that they're finding either on LinkedIn or off LinkedIn, job posts, a social layer on those job posts, so people can see who they know within a company that they're applying to up to 3 degrees to get their foot in the door. Job Postings - Falls under the hiring solutions umbrellaMarketing & Ad solutionsB2B focusCompaniescan target their followers with specific messages, introductions of new products, whitepapers with knowledge and expertise, and they can build a rapport with these highly valuable individual professionalsPremium SubscriptionsGive you more access to various features & benefits such asA complete list of who’s viewed your profileProfile Organizer – save and manage interesting profiles of peopleInMailMore Search Results
  • Q&AWhat do you think Twitter is?Who do you think uses it?Click on Bird to hyperlink to a video about people who use TwitterQ&ADoes this change your opinion of what twitter is?
  • While some people are creating their profiles, others can Explore these main areasComplete personal profileConnect with othersLinkedIn Today
  • Upgrade Your AccountAdd connectionsSearch bar – very powerful. Use the advanced featureRecommendations on who you may know – can only connect to a 3rd degreeWho’s viewed your profile – complete list with upgradeNewsfeed LinkedIn today – change settings to match your industryCreate an update – marketing / branding toolHeaderfunctiions
  • Unbelieable prospecting tool – advanced search
  • Helpful for curating content & developing your position around thought leadership
  • Watch out forDon’t want to get isolated by only friending the people you know or only trying to sell your product toKeysJoining groups are a great way to jump in on conversations and topics that are related to your industryGroups are also a great way to network and meet new peopleShare articles that you think a group may like
  • Company pages Set up your page - http://www.youtube.com/watch?v=bTTDD-n8-vE&list=PL7MtT0VRyvmLjGwuOmEoSfNfGX6HMwmhVAnalytics & insights - http://www.youtube.com/watch?v=CmQS5GLer-8&feature=c4-overview-vl&list=PL7MtT0VRyvmLjGwuOmEoSfNfGX6HMwmhVAdd Products & Services - http://www.youtube.com/watch?v=NkgG4M9m6r0&list=PL7MtT0VRyvmLjGwuOmEoSfNfGX6HMwmhV
  • Examples of good pageshttp://www.linkedin.com/company/the-walt-disney-company?goback=%2Efcs_CTFA_*2_false_R_*2_*2_*2_7_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hitsSponsored pages - http://mashable.com/2013/07/23/linkedin-sponsored-updates/What makes it Successful -http://www.ikroh.com/seo-blog/2013/08/30/what-makes-a-linkedin-company-page-successful/
  • Turn on or off updates in email preferencesManage twitter settingsAdd apps
  • Q&AWhat other Pearls did you learn from this?Be humanIt’s a conversationReach out to anyone you find interestingAsk questionsFind your voiceAmplify word of mouthLearnShareBuild relationshipsCustomer service
  • Q&AWhat do you think Twitter is?Who do you think uses it?Click on Bird to hyperlink to a video about people who use TwitterQ&ADoes this change your opinion of what twitter is?
  • LinkedIn Updates feed is your brand delivery toolPerilMost people underuse linked in – they see it as a virtual rolodex and their updates are littered with things like so and so is connected to so and soYour personal brand may conflict with your company values – talk to your managers about thatPearlGo to your settings pageConnect your account to twitter so that everytime you tweet, it automatically updates your linkedin profile and those who follow youAdd in apps like slideshare, blog posts, book reviews etc
  • Recommendations are a great way to build your brand reputationGive recommendations to get recommendations
  • Endorsements show up on other peoples profiles – you can endorse others for what you believe they’re good at
  • Great example of company pagesHubspot
  • Q&AWhat do you think Twitter is?Who do you think uses it?Click on Bird to hyperlink to a video about people who use TwitterQ&ADoes this change your opinion of what twitter is?
  • Visualizing the growth of my networkIt can be personal growth or your company’s growthhttp://inmaps.linkedinlabs.com/
  • Connect your linkedin profile to you Google Email account to see social conntections to your daily contacts

Intro to social media for business - class 4 Intro to social media for business - class 4 Presentation Transcript

  • Introduction to Social Media for Business #4
  • Specific Topics 1. How Social Media Works 2. Twitter/Pinterest 3. Facebook/Instagram 4. Linkedin/Youtube/Tumblr 5. Wordpress/role of SM in SEO 6. Talk about managing risk
  •  What is LinkedIn?  Who uses It?  Setting up an account  What does it do?  Third Party Tools Lesson Objectives
  • What Is ?
  • http://commons.wikimedia.org/wiki/File:Rollkartei_hg.jpg
  • What is LinkedIn? • A community of business people • A place for conversation & sharing Ideas • Relationship builder • Prospecting tool • Recruiting / Job Source
  • Three Main Revenue Streams 1. Hiring Solutions 2. Marketing Solutions & Ad Sales 3. Premium subscriptions
  • Who Uses ?
  • As of February, 2013 • 200 Million Members worldwide • 7m+ members in Canada • Executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 85 of the Fortune 100 companies. • 2 million companies have LinkedIn Company Pages • 23rd most visited Web property in the world.
  • Profile
  • Sign In or Create A Profile
  • Explore these main areas • Complete personal profile • Connect with others • LinkedIn Today
  • Keys To LinkedIn • Use a Nice Picture • Your Updates: Brand Building Block • Meet the Neighbors: Join Groups • Be Interesting: Comment, connect and use Apps • Use the Search Bar • Build an Interesting Company Profile
  • What does do?
  • Third Party Tools
  • LinkedIn Links • LinkedIn Ultimate Cheat Sheet • YouTube for Business • How to save $9000 on a lead generating blog
  • What can do for you? #MRUSM4B
  • YouTube Stats • Over 800 million unique users visit YouTube each month • more than a million partners from 27 countries around the world • Thousands of advertisers are using TrueView in-stream and 60% of our in-stream ads are now skippable • More than 20% of global YouTube views come from mobile devices • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
  • The End