Pariso resort som 301 final

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Pariso resort som 301 final

  1. 1. School of Management 301-003Team MasonMohamud AdenMinh HuynhLuis GuillenRyan WilsonThang NguyenNhung Do
  2. 2. “Developing long term financial success through the innovation oftourism and providing our customers with the unforgettable vacationexperience of a lifetime”
  3. 3. Purpose: Help stimulate economic growth in Costa Rica while providingsubstantial financial returns for investorsProblem: Costa Rica currently suffers from a reduction in tourism which is a68% of Gross Domestic ProductNeed: New attraction that reintroduces Costa Rica to its former tourist volumeSolution: Pariso Resort, a tourist attraction and vacation experience unlikeanything else
  4. 4. •People • Large European population • Spain primary origin country • 10%-15% Nicaraguan • 3% Jamaican immigrant • Non materialistic lifestyle • Often only one car per family • Rely on bus for transportation•Language • Mainly Spanish • Secondary English Remax, www.tamarindochris.com, Costa Rica Real Estate
  5. 5. •Government • Democratic Republic • Constitutional checks and balances • No military, only: • Domestic security • Police • Very strict laws • Alcohol • Drunk driving
  6. 6. •Social • One of best and safest places to live • Unique dress codes – often similar to U.S • Entertainment • Music • Dance • Sport • Movies • Friendly • Costa Ricans known as “TICOS” • Welcome visitors • Identified as “Pura Vida” – “People full of happy life” • Mainly Catholic • Freedom of religion • Multicultural society • High standards of life and education
  7. 7. •Seaside resort•Key attraction – Private beach•Entertainment • Indoor/outdoor swimming pools • Scuba diving • Casino • Various recreational sports (Large Golf course) • Night life attractions•Services • Spa • Fitness • Training sessions • Certifications • Fine dining
  8. 8. •Benefits • Potential for great investor returns • Competitive • Multiple sources of revenue • Strong demand for accommodations in tourism industry • Attractions for wide variety of tourists • Designed to fully occupied year round Equal Housing Opportunity, Property Counselors Management Group, pcmgonline.com
  9. 9. •Top: Functional Structure•Divisional Structure•More Formal Structure at Top•Divisional Structure Helps Company Adjust to Change in Market•Employees are Job Focused•Help Meet Customer Needs
  10. 10. Board of Directors BusinessDevelopment CEO Finance Advertising Payroll Accounting Lodging Operations Planning and Development Culinary PE Security New Market Food and Beverage Events and HR Area Scheduling
  11. 11. Board Of Directors CEO Departments DivisionsManagement Team Employees
  12. 12. •Appointed By Investors•Approve All Pay for Employees•Set Policies•Approve all Financial Decisions•13 Directors•Set own Salaries
  13. 13. Reports Directly toBoard Manages Company Departments Oversees Major Operations of Company
  14. 14. •Four Major Departments•Closer interactions with Customers•More Flexible to Change in Market•Business Development•Planning and Development•Finance•Operations Stock Illustration Source, Illustration Source, www.illustrationsorce.com/stock
  15. 15. •Managers Report to Head of Departments•Overall Operations of Hotel•Centralized Focus on Division Goals•Competition Among Divisions•Closer Customer Focus•Employees Specialize in Job Base Block Software, www.baseblock.com
  16. 16. Financial InformationInitial Costs$20,000,000$18,000,000$16,000,000$14,000,000 $12,000,000$10,000,000 $8,000,000 $6,000,000 $4,000,000 $2,000,000 $0
  17. 17. $8,000,000.00$7,000,000.00$6,000,000.00$5,000,000.00$4,000,000.00$3,000,000.00$2,000,000.00$1,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
  18. 18. Financial Information Projected Yearly Revenues$25,000,000.00$20,000,000.00$15,000,000.00$10,000,000.00 $5,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
  19. 19. $14,000,000.00$12,000,000.00$10,000,000.00$8,000,000.00$6,000,000.00$4,000,000.00$2,000,000.00 $- Year 1 Year 2 Year 3 Year 4 Year 5
  20. 20. •Marketing mediums Twitter • Television – U.S, Canada, Europe FaceBook • Radio – Costa Rica, U.S, Canada • Billboard – Costa Rica, U.S, Canada, Europe Google • Bus side advertising – Costa Rica, Europe • Online advertising – U.S • FaceBook • Google • Yahoo • Twitter Marketing
  21. 21. •Target markets • Costa Rican locals • U.S tourists • Canadian tourists • European tourists•SWOT Analysis • Strengths • Competitive Pricing • Potential for great profits • Weaknesses • New business • Initial investments • Opportunities • Expansion • Threats • Other popular resort areas • Other new entries in resort business
  22. 22. Promotion Place Price•Product • Unique resort experience•Price Product • Competitive pricing • Customer incentives • Beat any comparable resort price by 5%•Place • Along Caribbean in the city of Puerto Rimon•Promotion • 5% new customer discount • Loyalty program – 5% cash back on future stays • Transfer customer program – 2 free VIP passes • Referral program – 10% off referrer entire stay
  23. 23. •Construction permit - licensed architect or engineer•No construction in public zone • Restricted zone limited to three stories • Intermediate zone – up to five stories • Internal zone – up to eight stories
  24. 24. •Tourists from certain countries – 90 day stay without visa•Tourists from other countries – 30 day stay without visa•All other tourists must obtain visa from Costa Rican Embassy
  25. 25. •Questions?•Please contact for further information no later than05/07/2011•Contact Information • Ryan Wilson – rwilso14@parisoresorts.com • Cell - (703) 123-4567
  26. 26. Background Note: Costa Rica. (2011, February 10). Retrieved April 12, 2011, from U.S Department of State: http://www.state.gov/r/pa/ei/bgn/2019.htmBainbridge, R. (2010). Retirement Costa Rica. Retrieved April 8, 2011, from Bargain Real Estate in Costa Rica: http://www.retirement-costa-rica.com/bargain-real-estate-in-costa-rica/index.phpBusiness by the numbers: Hotel revenue. (2011, February 7). Retrieved April 8, 2011, from San Marcos Mercury: http://smmercury.com/17722/business-by-the-numbers-hotel-revenue/Costa Rica. (2010). Retrieved March 15, 2011, from Costa Rica: http://www.costarica.com/business/numbers-&- statistics/salary/Costa Rica. (2010). Retrieved April 11, 2011, from Costa Rica: http://www.costarica.com/real- estate/information/building-a-house/the-building-process/Costa Rica Real Estate Service. (2010). Retrieved April 11, 2011, from Buying or Building Your Costa Rican Dream Home: http://www.costaricarealestateservice.com/resource_center/dreamhome.aspCosta Rica Travel Tips. (2002). Retrieved April 12, 2011, from Costa Rica - Ecotourism: http://www.costarica- ecotourism.com/Costa-Rica-Travel/traveltips.htm
  27. 27. Gamage, P. (2010, june 10th). Costa Rica Culture. Retrieved April 20th, 2011, from Tourism info:http://www.tourism.co.cr/costa-rica-art-and-culture/costa-rica-cultural-heritage/costa-rica-culture.htmlGrewal, D. (2007). Marketing. New York: McGraw/Irwin.Heizer, J., & Render, B. (2011). Operations Management. Upper Saddle River, New Jersey: Pearson Education Inc.Hotel Online. (2010). Retrieved April 8, 2011, from Hotel Insurance Expense: Minor Cost, Major Concern; : http://www.hotel-online.com/News/PR2005_2nd/Jun05_InsuranceExpense.htmlHotel Online. (2010). Retrieved April 8, 2011, from Hotel Maintenance Creep: Nuts, Bolts, and Bodies : http://www.hotel-online.com/News/PR2006_3rd/Aug06_HotelMaint.htmlLytle, T. (2011). Labor Laws and Policy - Costa Rica. Retrieved March 15, 2011, from The REAL Costa Rica: http://www.therealcostarica.com/costa_rica_business/costa_rica_labor_law.htmlMinimum Wage In Costa Rica To Rise 2.63% On January. (2010, October 22). Retrieved March 15, 2011, from Insidecostarica: http://www.insidecostarica.com/dailynews/2010/october/22/costarica10102204.htm
  28. 28. New Law Regulates Coastal Development in Guanacaste, Costa Rica. (2010, April 10). Retrieved April 12, 2011, from costaricapages: http://www.costaricapages.com/blog/business/guanacaste-land-regulations/829Petersen, R. A. (n.d.). The Legal Guide to Costa Rica. Retrieved April 12, 2011, from infocostarica: http://www.infocostarica.com/legal/buying3.htmlWeaver, D. B. (1999, September 10). Magnitude of ecotourism in Costa Rica and Kenya. Retrieved April 20, 2011, fromScience Direct: http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V7Y-3XCFMTV-3&_user=650615&_coverDate=10%2F31%2F1999&_rdoc=1&_fmt=high&_orig=gateway&_origin=gateway&_sort=d&_docanchor=&view=c&_acct=C000035118&_version=1&_urlVersion=0&_userid=650615&md5=8868d66

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