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Marketing Program and Competitor’s Analysis<br />
VISION<br />The cheaper, easier and Safe (CES) Pawnshop through our quality services to pawning envisions a strong and a c...
MISSION<br />The Cheaper, Easier and Safe ( C.E.S ) Pawnshop will grants a loan with a low interest rate in easy and safer...
GOAL<br />In the field of pawning a cheaper, Easy, and Safe (CES) Pawnshop should be known and become one of the famous an...
LOGO OF C.E.S PAWNSHOP<br />We designed our logo made of coin, silver and gold.  Coin symbolized for affordable interest a...
Product/Service<br />Service Description<br /> Cheaper, easier and Easy (CES) Pawnshop Corporation will engage in pawning ...
Cheaper, Easier and Safe (C.E.S) Pawnshop Corporation will offer a 3.5% interest rate in a long term loan into our first t...
Our place will be located at blk. 1 Lot 1 langaray  St. Caloocan City. We choose this place because it is far to our compe...
This will be the target location . It has 24 sq. m. up and down for P 8.000.00 per month.<br />Target Location<br />Front ...
1stflr (12 sq. m)<br />2ndflr (12 sq. m)<br />
Pricing<br />Long Term Loan<br />Short Term/ Quick Loan<br />1.5% - 7 days <br />Penalty<br />2%  interest in every month ...
COMPETITOR'S ANALYSIS<br />
CEBUANA LHULLIER<br />C.E.S PAWNSHOP<br />S.B OS PAWNSHOPOLIVER<br />TAMBUNTING PAWNSHOP<br />
COMPETITOR'S CASH AT THE END OF THE YEAR<br />
MEMBERS:<br />Alfie E. QuilantangAdelaida M. David    Tizza Mae R. Mozol   Michael C. Pachicoy<br />C.E.S PAWNSHOP<br />
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Competitor's analysis

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Transcript of "Competitor's analysis"

  1. 1. Marketing Program and Competitor’s Analysis<br />
  2. 2. VISION<br />The cheaper, easier and Safe (CES) Pawnshop through our quality services to pawning envisions a strong and a competitive mortgage to be one of the most popular mortgages in the country.<br />
  3. 3. MISSION<br />The Cheaper, Easier and Safe ( C.E.S ) Pawnshop will grants a loan with a low interest rate in easy and safer transaction that will make the costumer trust our service and make them more convenient in the field of pawning.<br />
  4. 4. GOAL<br />In the field of pawning a cheaper, Easy, and Safe (CES) Pawnshop should be known and become one of the famous and trusted Pawnshop in the country.<br />
  5. 5. LOGO OF C.E.S PAWNSHOP<br />We designed our logo made of coin, silver and gold. Coin symbolized for affordable interest and basic charges, Silver represents for easy accepting of a product but has value and Gold symbolized for highest and fair value for expensive exchange to the customer.<br />
  6. 6. Product/Service<br />Service Description<br /> Cheaper, easier and Easy (CES) Pawnshop Corporation will engage in pawning and retailing of jewelry and other items or materials that have value.<br />Cheaper, Easier and Safe (C.E.S) Pawnshop is located at Blk. 1, Lot 1 langaray St. Caloocan City. We chose this location because of the demand and opportunity on the area because there is no existing pawnshop in the said place.<br />
  7. 7. Cheaper, Easier and Safe (C.E.S) Pawnshop Corporation will offer a 3.5% interest rate in a long term loan into our first two months of operation.<br />Long term loan will be 4% interest for two months with a grace time period of 3 months.<br />Hustle free in getting the loan. Loan will be get within 5 minutes or less.<br />Reminding of the due dates will be via text message or E-mails.<br />We will used a modern equipment to test the jewelries quality. <br /> <br />Promotion<br />
  8. 8. Our place will be located at blk. 1 Lot 1 langaray St. Caloocan City. We choose this place because it is far to our competitor and its beside in the crossing highway which will serve as a traffic generator and its has a opportunity on the area because there is no existing pawnshop in the said place.<br /> <br />Place<br />
  9. 9. This will be the target location . It has 24 sq. m. up and down for P 8.000.00 per month.<br />Target Location<br />Front view<br />
  10. 10. 1stflr (12 sq. m)<br />2ndflr (12 sq. m)<br />
  11. 11. Pricing<br />Long Term Loan<br />Short Term/ Quick Loan<br />1.5% - 7 days <br />Penalty<br />2% interest in every month for unpaid interest.<br />4% - 60 days <br />(90 days grace period)<br />
  12. 12. COMPETITOR'S ANALYSIS<br />
  13. 13. CEBUANA LHULLIER<br />C.E.S PAWNSHOP<br />S.B OS PAWNSHOPOLIVER<br />TAMBUNTING PAWNSHOP<br />
  14. 14.
  15. 15.
  16. 16. COMPETITOR'S CASH AT THE END OF THE YEAR<br />
  17. 17. MEMBERS:<br />Alfie E. QuilantangAdelaida M. David Tizza Mae R. Mozol Michael C. Pachicoy<br />C.E.S PAWNSHOP<br />
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