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  1. 1. Escuela Oficial de Idiomas Business English Jacinto Quinzá Redondo BUSINESS AROUND THE WORLD: CULTURAL DIFFERENCES
  2. 2. INDEX <ul><li>Introduction </li></ul><ul><li>Business in Asia: </li></ul><ul><li>- China </li></ul><ul><li>- Japan </li></ul><ul><li>- India </li></ul><ul><li>3. Business in Europe: </li></ul><ul><li>- Germany </li></ul><ul><li>- United Kingdom </li></ul><ul><li>- Spain </li></ul><ul><li>4. Business in North America: </li></ul><ul><li>- USA </li></ul><ul><li>5. Business in Latin America: </li></ul><ul><li>- Mexico </li></ul><ul><li>6. Conclusion </li></ul>
  3. 3. 1. INTRODUCTION http://www.youtube.com/watch?v=L5ochyQyHGs&feature=related GLOBALIZATION is a fact -> Interaction with other CULTURES is necessary to make BUSINESS
  4. 4. 2. BUSINESS IN ASIA: CHINA <ul><li>Sixth Economy of the world: Prospect of becoming the first in the future. </li></ul><ul><li>25% of the world population: the government pursued a family planning policy. </li></ul><ul><li>Exporting country: counterfeiting </li></ul><ul><li>The value of the family: The consideration of the citizen without their family does not make sense. </li></ul><ul><li>“ Guanxi”: continued exchange of favors. </li></ul>
  5. 5. 2. BUSINESS IN ASIA: JAPAN <ul><li>Long Term perspective: Patience with business relations. </li></ul><ul><li>Spirit of consensus (“Nemawasi”): to give priority to make an arrangement. </li></ul><ul><li>Age = Experience (possitive value): Employees usually work for the same company until the retirement. </li></ul>
  6. 6. 2. BUSINESS IN ASIA: INDIA <ul><li>With China, world´s most populated country. </li></ul><ul><li>Country of contrast, even now the British presence is still important (colonization). </li></ul><ul><li>Indian managers: Born in India but educated in Occident. </li></ul><ul><li>Hierarchy relations and inequality: Hindu tradition divides society in different social strata. </li></ul>
  7. 7. 3. BUSINESS IN EUROPE: GERMANY <ul><li>Germany is the biggest country in Europe and the strongest economically. </li></ul><ul><li>Germans tend to be strict, meticulous, adverse to risk and conservative. They hate unpunctuallity. </li></ul><ul><li>Despite their dedication to work, they respect private life: working out of hours is considered a symptom of bad organization and not spirit of sacrifice. </li></ul><ul><li>German culture values the academic merits: 40% of general managers have the degree of doctor. </li></ul><ul><li>. </li></ul>
  8. 8. 3. BUSINESS IN EUROPE: UNITED KINGDOM <ul><li>United Kingdom is a country that strives to be different from the rest of Europe: they did not adopt the euro, they have their own legal system… </li></ul><ul><li>British education: freedom and independence are inculcated in children from infancy. </li></ul><ul><li>British value tradition and continuity: Belonging to clubs or social groups is something transferred from generation to generation. </li></ul>
  9. 9. 3. BUSINESS IN EUROPE: SPAIN <ul><li>Spaniards think that Spain is the best county to live because of the weather, the food, the feeling of freedom, the security… </li></ul><ul><li>But, does the rest of the world share the same opinion? Spain is the country with less productivity in Europe, comparing with the hours that workers spend in the office: Expatriates hate bad organization and wasting of time. </li></ul>
  10. 10. 4. BUSINESS IN NORTH AMERICA: USA <ul><li>Multiracial country: the great majority of cultures come from the inmigration. </li></ul><ul><li>“ Time is gold”: USA enterprises are worried about distributing correctly the time. </li></ul><ul><li>USA is a young country; this is the reason why Americans try to find their own identity in their business or profession. </li></ul><ul><li>Americans are noted for their vitality, optimism and self-confidence. </li></ul><ul><li>Defect: They tend to be ethnocentric, due to their economic, tecnological and militar supremacy. </li></ul>
  11. 11. 5. BUSINESS IN LATIN AMERICA: MEXICO <ul><li>Spanish roots (Language) and American roots (Geographically border with USA). </li></ul><ul><li>In Business: they are exaggerated with the speech and gesture, and often try to bargain. </li></ul><ul><li>Formality: respect for elderly, for the academic degrees and for professional rank. </li></ul><ul><li>Gender relations are not equal: Women are still considered to be socially inferior than men. </li></ul>
  12. 12. 6. CONCLUSION <ul><li>Every country has his own traditions and way of thinking: this has to be respected. </li></ul><ul><li>Being open-minded: We live in a globalized world, so it is necessary to know how to negotiate with people from other countries. </li></ul><ul><li>Taking advantage of business opportunities out of our borders could be the cornerstone to come out of the crisis. </li></ul>
  13. 13. THANK YOU MATES¡