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Titlehub  Blog& Social Media1
 

Titlehub Blog& Social Media1

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    Titlehub  Blog& Social Media1 Titlehub Blog& Social Media1 Presentation Transcript

    • CONNECT TO REAL ESTATE CLOSING SUCCESS
      LEGAL & MARKETING:We can help you learn to grow and change your business.
    • Customers Are Online...Where Are You?
      • Generation Y will soon outnumber Baby Boomers…
      • and 96% of them are on a social network.
      • There are over 200,000,000 blogs…
      • and 54% of them update or tweet DAILY!
    • Creating A Killer Realtor Blog
      • Blog Platform
      Wordpress.  Great starting blog platform.  Inexpensive. Need some technical knowledge to set up.
      Active Rain. Established platform for Realtors. Good SEO.
      • Get a unique URL like www.newtonmahomes.com, instead of using Wordpress URL.
      • Make your blog a stand alone entity but do link your blog to your website - Better for SEO. 
      • Header Art: If Do It Yourself, invest in some nice looking header art, or hire a blog designer. 
      • Better looking, better designed blogs attract more readers and traffic.
      • Have an About Me and Contact pages. Key for business generation.
      • Do guest blog posts for your favorite lender, home inspector, attorney, mover, etc.
    • Creating a Killer Realtor Blog
      Must-Have “Widgets” and “Plug-ins”
      Optimize your blog!
      RSS (Really Simple Syndication) Feed. A must! Google Feedburner is a good choice.
      Share Button.
      Email Subscription. Google Feedburner offers free service. Can track subscribers, and capture their email addresses.
      Twitter and Facebook integration.
      Stats: Set up WordPressStatistics or Google Analytics
    • Smart Blogging: By Vetstein
      • KISS (Keep It Simple Stupid).
      “Plain English”. Short & sweet posts: 300-500 words.
      Hyperlink to relevant sources and articles. 
      • Use images but be mindful of copyright issues.
      • Organize posts with headers and bullet points.
      • Use Keywords. 
      Creative Titles w/crucial keyword(s): “Top 10 _____ lists”.
      Use top keywords at least 3-4 more times in body of post.
      Use tags liberally - important tool for SEO.
      • Comments!
      Commenting on other blogs drives traffic back to you.
      Allow, but moderate, comments.
    • The Social Media “Fad”
      • It’s no Fad…
      but instead a fundamental shift in the way we communicate with clients and customers.
      • The Conversation is happening online…
      and Participation IS marketing.
    • Market Your Business As We Do
      • Facebook has 300 million+ users!
      Gaining "fans" can start a cult-like following and expose your brand to word of mouth advertising like never before.
      • Twitter is “micro-blogging”!
      Use Twitter to gain "Followers" and engage with others to provide frequent updates about your business and industry.
      • LinkedIn is for professionals to network and connect.
      With over 200 different industries covered and close to 65 million members, Linkedin is an easy-to-use platform for networking and connecting with other professionals.
    • User Numbers Continue to Climb
      Facebook would be the world’s 4th largest country, after China, India, and the U.S.A.
    • Your Clients are already on Facebook
      Mass among leading states in FB users
    • Twitter Growth Remarkable & Undeniable
    • Twitter Humor
    • Monitor Your Online Reputation
      The Tools:
      • Google Alerts- targets important keywords for your brand; receive streaming or batched reports via email.
      • Google Reader- follow many blogs using RSS feeds that show up in a single “inbox”.
      • Google Trends & Trendrr- comparison graphing to show relationships & discover trends in real time.
      • Technorati & Google Blogs- Blog search engines.
      • Lexicon- search Facebook walls for keywords.
      • Monitter- real-time monitoring of the “Twittersphere”; similar to integrated search tools in apps like TweetDeck.
    • Email Marketing & Social Media
      • Even Email is beginning to fade in popularity!
      • Not a battle- but use both to succeed!
      Use tools to help manage contacts.
      • Constant Contact
      • Mail Chimp
      • Nutshell Mail
    • Managing the Online Conversation
      We understand what will help you get involved efficiently & intelligently.