Titlehub Blog& Social Media1Presentation Transcript
CONNECT TO REAL ESTATE CLOSING SUCCESS LEGAL & MARKETING:We can help you learn to grow and change your business.
Customers Are Online...Where Are You?
Generation Y will soon outnumber Baby Boomers…
and 96% of them are on a social network.
There are over 200,000,000 blogs…
and 54% of them update or tweet DAILY!
Creating A Killer Realtor Blog
Wordpress. Great starting blog platform. Inexpensive. Need some technical knowledge to set up. Active Rain. Established platform for Realtors. Good SEO.
Get a unique URL like www.newtonmahomes.com, instead of using Wordpress URL.
Make your blog a stand alone entity but do link your blog to your website - Better for SEO.
Header Art: If Do It Yourself, invest in some nice looking header art, or hire a blog designer.
Better looking, better designed blogs attract more readers and traffic.
Have an About Me and Contact pages. Key for business generation.
Do guest blog posts for your favorite lender, home inspector, attorney, mover, etc.
Creating a Killer Realtor Blog Must-Have “Widgets” and “Plug-ins” Optimize your blog! RSS (Really Simple Syndication) Feed. A must! Google Feedburner is a good choice. Share Button. Email Subscription. Google Feedburner offers free service. Can track subscribers, and capture their email addresses. Twitter and Facebook integration. Stats: Set up WordPressStatistics or Google Analytics
Smart Blogging: By Vetstein
KISS (Keep It Simple Stupid).
“Plain English”. Short & sweet posts: 300-500 words. Hyperlink to relevant sources and articles.
Use images but be mindful of copyright issues.
Organize posts with headers and bullet points.
Creative Titles w/crucial keyword(s): “Top 10 _____ lists”. Use top keywords at least 3-4 more times in body of post. Use tags liberally - important tool for SEO.
Commenting on other blogs drives traffic back to you. Allow, but moderate, comments.
The Social Media “Fad”
It’s no Fad…
but instead a fundamental shift in the way we communicate with clients and customers.
The Conversation is happening online…
and Participation IS marketing.
Market Your Business As We Do
Facebook has 300 million+ users!
Gaining "fans" can start a cult-like following and expose your brand to word of mouth advertising like never before.
Twitter is “micro-blogging”!
Use Twitter to gain "Followers" and engage with others to provide frequent updates about your business and industry.
LinkedIn is for professionals to network and connect.
With over 200 different industries covered and close to 65 million members, Linkedin is an easy-to-use platform for networking and connecting with other professionals.
User Numbers Continue to Climb Facebook would be the world’s 4th largest country, after China, India, and the U.S.A.
Your Clients are already on Facebook Mass among leading states in FB users
Twitter Growth Remarkable & Undeniable
Monitor Your Online Reputation The Tools:
Google Alerts- targets important keywords for your brand; receive streaming or batched reports via email.
Google Reader- follow many blogs using RSS feeds that show up in a single “inbox”.
Google Trends & Trendrr- comparison graphing to show relationships & discover trends in real time.
Technorati & Google Blogs- Blog search engines.
Lexicon- search Facebook walls for keywords.
Monitter- real-time monitoring of the “Twittersphere”; similar to integrated search tools in apps like TweetDeck.
Email Marketing & Social Media
Even Email is beginning to fade in popularity!
Not a battle- but use both to succeed!
Use tools to help manage contacts.
Managing the Online Conversation We understand what will help you get involved efficiently & intelligently.